Search Engine Optimization is more important than ever for a local business to bring in consumers. In a time where everyone is wired to their smartphones and computers, local businesses need to make sure they are providing easy access to the information that their customers are looking for. Are customers…
Is Twitter really important for my business? Twitter can be a powerful tool if you know where to look. Here are some tips for building your Twitter Marketing Strategy. Oh, and if you do not have Twitter, pause now.  Do you have a Twitter account? Is is completed? Really? Ok,…
Tuesday, 07 February 2017 22:02

The 2nd Step in Simple SEO - Title Tags

Great title tags are crucial to high ranks in search engines. Last week, we discussed the first step in implementing search engine optimization for your website. http://animasmarketing.com/blog/item/10-the-1st-step-in-simple-seo-keywords If you haven't had a chance to check out the first blog in this series, I would recommend checking it out! Once you…
Tuesday, 31 January 2017 21:16

The 1st Step in Simple SEO - Keywords

Search Engine Optimization does not have to be rocket science...   With some simple steps and research, you can find yourself one step ahead of other businesses in your industry with a competitive edge on knowing your audience. For example, say you owned a live music venue with having three…
Are you having a difficult time bringing people to your venue for live music? It seems that there are so many great venues with awesome bands playing yet when it comes to bringing an audience, the room can be lacking. Having a large social media presence can help your business…
Sunday, 25 December 2016 22:52

8 Tips for Selecting a Domain Name

The Long Process of Finding the "Perfect Domain Name" We know that finding the perfect domain is no easy task for your business. We believe that the correct domain and brand is an essential step towards the creation of your website so we decided to put together a list of…
Friday, 16 December 2016 01:00

The 9 Building Blocks for any Business Model

The 9 Building Blocks for any Business Model are as follows:   1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each section of the business model to…
Wednesday, 07 December 2016 03:56

Building a Brand Awareness Strategy

There are three goals in social media marketing for business: 1. Brand Awareness 2. Generating New Sales 3. Customer Retention   Today, I want to dig deeper into the first goal of social media marketing: Brand Awareness. Brand Awareness is basically the start of the lead generation process. Customers must…
Monday, 05 December 2016 00:48

The Reality of Social Media Brand Awareness

No one really cares about your brand. There I said it. Once you accept this fact, you can begin building the correct communication with your audience.  This is what sets social media and traditional media outlets apart. Think about how long advertising took hold of television. People would be watching…
Sunday, 04 December 2016 00:39

Sales Funnel & Communications

Social media is a way for customers to communicate with your business in order to lead them to sales. If the communication is not on point, then customers will not make it to the final stage of the sales funnel. If your social media facilitation is not gaining a deep…