When deciding to jump into social media for your business, it is important to think about how social media can be incorporated into your company goals. Just being active on social media platforms such as Facebook, Instagram, Twitter, and Google+, is not going to bring in substantial returns in engagement and sales.
FIT YOUR BUSINESS GOALS INTO SOCIAL MEDIA
If your main goal is to reach out to new customers and earn their business, then taking your goal of earning new leads should be where you begin in engaging into the social media world. Once you start with a specific goal in mind, then you will be able to pull the correct results from social media campaigns and will be successful on all platforms.
Goal #1: New Customers
The term "new customers" is a bit loose. New customers could mean anything from someone willing to buy your product to a potential donor to your organization. While it may be counter-productive to make it known that you are actively seeking new leads on social media, the platforms can be used to create a two-way conversation between you and potential customers. This active engagement can keep new consumers interested and pleased with your services.
Goal #2: Old Customers
Let's not forget all of the people that already like you! Returning customers is another important goal that should not always be combined with the goal of generating new leads. Retaining old customers requires constant engagement with your followers and making sure that they feel a part of your brand. These old customers are sometimes the best way to receive feedback because not only might they have great advice, but they also feel important when you include them on a more personal level to your business.
Goal #3: Brand Awareness
Brand awareness is a very common goal for social media strategies. When you send out a memorable message to your target audience, you influence them to have your brand in mind on their own time! Which that "time" could very well be the moment they are actually ready to make a purchase. Much like the Aflac duck, creating a memorable experience for your audience will captivate them and whether or not a purchase is made, it is most certainly a topic of interest.