Email marketing is still one of the best methods for e-commerce stores to connect with customers, boost sales, grow their audience, and create repeat customers. Shopify store owners have been searching for an email app have to make a selection from the right one. If you want to maximize how effectively you reach your audience, convert leads, and maintain a relationship, the right tool can make all the difference.

These tools are designed to simplify your marketing campaigns, the best part is they are integrated with your Shopify store, and are advanced-level features that help to maximize customer engagement. Your e-commerce store can grow and flourish with the best-rated email marketing tool for Shopify stores.

What is Shopify Email Marketing?

Shopify email marketing is basically using email campaigns to drive your customer to your products, or keep them updated about your new arrivals, or send them a more personalized offer. Sending reminders about items placed in carts that could not be completed, order confirmation, and follow-up emails are also included. One of the best ways to keep customers coming back, mailers can be effective email marketing for Shops.

For Shopify store owners, selecting an appropriate email marketing app is of vital importance. A good solution will be a plugin that fits your store for advanced automation, with the functionalities you need to carry out personalized and efficient campaigns. Below is the list of 10 best email marketing apps for Shopify.

10 Best Email Marketing Apps for Shopify:

• Yotpo — Best overall email marketing solution for Shopify

Yotpo shines as the Top-rated email marketing solution for Shopify stores. It widely used as an one-in-all solutions for e-commerce businesses that allows you to compile and facilitates customer reviews, loyalty, and email marketing in one place. Appropriately, Yotpo offers a complete solution for Shopify store owners who need to improve interaction and sell more.

It provides advanced email automation, which means businesses can create customized email plans based on consumer behavior. Automatically sending includes product recommendations, review requests and post-purchase emails, for example. Our integrated marketing tools work together seamlessly to take the valuable content you create and streamline your efforts across additional channels. As a result, this leads to more on-site customers retaining, conversions increasing as well as customer satisfaction.

Use Case: you can offer tailored product reviews in follow-up mails boosting credibility and leading to more purchases.

• Klaviyo: Powerful Shopify Store Automation

Klaviyo — This is an advanced email marketing app that lets shop owners create campaigns that are hyper-personalized based on existing customer data. It enables users to create segments of their email lists based on factors like purchase history, location, etc. This data-driven highly advanced marketing platform enables you to discover email content in a way it could be the best suited.

Of Klaviyo it is the automation feature that stands out most. It lets you build automated workflows to reach the customers they engage in different stages of your buying journey, right from welcome emails to reminders for cart abandonment. You know that it seamlessly integrates with Shopify so that all the customer data goes in at Klaviyo and it’s easy to segment and send targeted emails.

Use Case: If someone abandons their cart, Klaviyo can automatically trigger a reminder email with an exclusive coupon code.

• Omnisend: Multi-Channel Marketing Automation

Omnisend is an all-in-one multi-channel marketing platform that packs email, SMS, and push notifications together in one solution. Growave is one of the must have Shopify apps designed for shop owners striving to interact with customers across different touch points. The integrated marketing tools that work together seamlessly, allowing businesses to run effective campaigns without having a need for multiple platforms.

Automation workflows on the platform are simple to use, making it easy for you to set up automated campaigns, including automation for welcome emails, birthday emails, and re-engagement campaigns. With pre-designed templates, Omnisend makes it super easy for a Shopify store owner to start right away.

Use Case: Omnisend can auto send SMS and also send email notifications when a product is restocked, so customers stay updated.

• Mailchimp – Easy to Use and Flexible

For a long time, Mailchimp was the biggest email marketing platform on the planet, and many e-commerce store owners loved integrating Mailchimp with Shopify. Mailchimp is a leading marketing platform and has a very simple interface which is great for beginners.

Mailchimp allows businesses to automate their campaigns, segment their audiences and craft the right messages. It also comes with comprehensive analytics so that businesses can measure the performance of their emails and optimize campaigns as required. A lot of the product recommendations and customer data are picked up via smooth integration with Shopify for getting the most effective personalized emails.

Use Case: Mailchimp may send a product recommendation using information about what an individual purchased in their previous purchases, leading to better cross-selling.

• ActiveCampaign – More than just email marketing and automation

ActiveCampaign is a comprehensive email marketing tool and a strong automation platform as well. ActiveCampaign allows Shopify store owners to whip up sophisticated automation-based workflows to help customers through the sales funnel, thanks to their advanced email marketing automation. ActiveCampaign automates email from step one of the customer journey — starting with welcome emails and to post-purchase surveys.

It provides dynamic content personalization and segmentation so that every email hit the spot. It also includes in-depth performance metrics that helps businesses improve their tactics. ActiveCampaign is easy to integrate to Shopify and will sync customer data to carry out more targeted campaigns.

Use Case: After a customer makes a purchase, ActiveCampaign can trigger a follow up email asking them for feedback.

• Privy – Pop-ups and Abandoned Cart Recovery

Privy is one of the best email marketing apps that can help Shopify stores win back abandoned carts and increase sales. It has an abandoned cart recovery feature that automatically emails customers who add products to their cart but do not check out.

Privy also provides numerous email pop-up types, including exit-intent pop-ups, discount pop-ups, and so on. These features also capture emails and push for discounts to get customers to complete the sale. Privy has a smooth integration with Shopify which gives an easy setup for every Shopify store owner who wants to boost sales in a short period of time.

Use Case: Privy emails abandoned cart customers a discount offer in order to get them to come back and purchase.

• Sendinblue – All-in-One Marketing Automation

Sendinblue is an email marketing solution combining email, SMS and live chat to one complete marketing solution. Sendinblue is a leading marketing platform and offers a comprehensive solution that enables Shopify store owners to manage all of their marketing in one place.

It offers advanced automation features, which allow businesses to create custom email flows depending on what the customer does. Be it a welcome email, product recommendation, or an abandoned cart reminder, Sendinblue delivers the right communication at the right time.

Use Case: Sendinblue enables you to generate birthday emails, making it possible for you to offer discounts, thus improving customer loyalty and engagement.

• Shopify Email – Integrated Solution for Stores on Shopify

Shopify Email is the native email marketing solution for the platform, built natively for your Shopify store. It enables shopify store owners to craft and send email campaigns directly from their dashboard. Shopify has a simple and low-cost email program, while it doesn’t have a lot of advanced features like other apps it is a great choice for anyone just getting started with email marketing.

Shopify Email provides pre-designed email templates for stores on Shopify and is fully integrated with your product catalog so you can easily add product images and links in to your emails.

Use Case: with Shopify Email, the most recent products are automatically filled into the content of your email campaigns, removing the burden of having to do this manually.

• Drip — E-Commerce Growth Marketing Automation

Drip is an email marketing automation platform built for e-commerce. Shopify store owners can use Drip to easily automate customer journeys, audience segmentation, and create make it possible to target users according to their behavior. With Drip’s sophisticated email workflows, you can send automated messages that will improve customer engagement and enhance sales.

Shopify apps: With Drip being built as a Shopify app itself, they have a whole host of other integrations so that you can track where customers are interacting with your brand and also use that data to improve your campaigns. With its segmentation tools, it allows businesses to send relevant emails to relevant people at the correct time.

Use Case: Drip can take over to automatically send product recommendations based on your customer’s browsing habits, making it more likely that they will make a purchase.

• ConvertKit – Easy Yet High-Performance Email Marketing

ConvertKit is an easy-to-use email marketing tool well-known for its power and simplicity. But an excellent option for Shopify owners who need a simple user interface for building conversion-driven email campaigns. With ConvertKit, you can create automation workflows to segment your target audience and deliver email campaigns based on customer behavior.

It has a drag-and-drop email sequence builder that is simple enough for beginners to understand right away. ConvertKit offers in-depth analytics to help companies optimize their campaigns and track important metrics such as open and conversion rates.

Use Case: For instance, when a customer makes their first purchase, ConvertKit can automatically send them a series of emails to onboard them through your products in your email content.

Conclusion

So, picking a suitable email marketing app for your Shopify store is a must to achieve engagement, conversions, and customer retention. So, whether you need state-of-the-art marketing platforms, all-in-one integrated marketing tools that work together seamlessly, or advanced automation features, here are your 10 email marketing apps perfect for at least 2025.

This list gives you some powerful options for your store that you can use to boost your email marketing and take your business up a level: Yotpo, Klaviyo, Omnisend and others. As long as you are using the right tools, you can guarantee that your Shopify store can bound for growth and repeat customers.