Building a Brand Awareness Strategy

There are three goals in social media marketing for business: 1. Brand Awareness 2. Generating New Sales 3. Customer Retention   Today, I want to dig deeper into the first goal of social media marketing: Brand Awareness. Brand Awareness is basically the start of...

The Reality of Social Media Brand Awareness

No one really cares about your brand. There I said it. Once you accept this fact, you can begin building the correct communication with your audience. This is what sets social media and traditional media outlets apart. Think about how long advertising took hold of...

3 Tips on the Sales Funnel & Communications

Social media is a way for customers to communicate with your business in order to lead them to sales. If the communication is not on point, then customers will not make it to the final stage of the sales funnel. If your social media facilitation is not gaining a deep...

Consumers Through the Sales Funnel

The last post we discussed the different elements that go into the sales funnel cycle and how they relate to social media results. To review, those elements were: 1. Exposure 2. Influence 3. Engagement 4. Action/Conversation 5. Customer Retention Now, I would like to...

The Five Categories in the Sales Funnel

Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part of the sales funnel process to better understand the form and steps involved in...

Three Goals for your Business in Social Media

When deciding to jump into social media for your business, it is important to think about how social media can be incorporated into your company goals. Just being active on social media platforms such as Facebook, Instagram, Twitter, and Google+, is not going to bring...