Achieving marketing success these days feels like a Herculean task. The market is so competitive that you need to craft clever campaigns to stand out and gain improved visibility. Beyond targeting the subconscious mind, you must practice agile marketing by being responsive and constantly evolving according to consumers’ preferences.

Billions of mobile users don’t leave their homes without phones and tablets, making these devices an effective marketing channel. That’s why marketers rely on mobile technology to stay on top of their campaigns. It’s convenient but introduces a host of challenges. Taking care of everything in-house can be overwhelming, making managed mobility services (MMS) valuable to businesses of all sizes and niches.

MMS can create an environment where your marketing team can thrive and implement agile principles without experiencing tech hiccups.

Accelerating Design, Development, Testing, and Deployment Cycles

Agile marketing lives and breathes on fast iteration. Expect your marketing staff to constantly experiment, test, analyze, and then quickly deploy optimized campaigns. However, this process grinds to a halt if your digital resources can’t perform as expected.

A key component of MMS, mobile device management allows you to have reasonable control of devices used for work purposes. It facilitates optimal device configuration for smartphones, tablets, and laptops, ensuring consistent performance across a range of hardware and operating systems. As such, your team can access the design tools, collaborate on shared cloud documents, perform rapid prototyping, and launch campaign launches easily.

Running multiple variations of an ad or landing page, for instance, requires quick deployment and tracking. If your team is struggling with unreliable network access on their mobile devices or if their analytics apps are outdated, A/B testing can be a tedious task rather than a learning exercise.

Managed mobility promotes stable connectivity and access to the latest platform versions. These capabilities make real-time analytics monitoring and quick adjustments possible.

Improving Collaboration and Communication

Apart from quick pivots, an agile marketing team must constantly communicate within and outside their circle. However, some companies operate in mobile environments and have scattered team members. The good thing is that mobility services can eliminate siloed systems and make interactions more fluid.

A mobility services provider ensures that internal teams have reliable, secure access to your shared corporate resources and technology platforms, including communication and project management tools. This constant availability facilitates real-time collaboration and builds a dynamic environment crucial for agile marketing teams.

Imagine a marketing manager who’s on the field, needing urgent output from the customer service team before launching a targeted campaign. With mobile solutions, they can securely access the document, tag the customer service team, and receive immediate feedback through a messaging app. Such a smooth process keeps the campaign moving forward without delays.

Facilitating Data-Driven Decisions

Some people are under the impression that agile marketing is just about speed. Behind the scenes, though, marketers constantly access performance metrics, website analytics, and customer insights. In this approach, every decision and implementation should be backed by data.

Enterprise mobility solutions ensure reliable connectivity and access to data dashboards on the go, empowering your team to make informed decisions swiftly and tweak strategies as needed. For example, a marketing specialist sees a dip in conversion rates for a landing page. With mobile services, they can drill down into the data, identify the potential issue and communicate this to the team for an immediate response.

Additionally, your market research team can utilize employee-owned devices to immediately upload data and study their findings within a centralized platform. Doing so lets you understand the market and your consumers so you can create more effective online marketing strategies.

Enhancing Customer Engagement

With reliable connectivity and a global positioning system (GPS), your team can take advantage of location-based marketing. Your mobility services partner can guarantee real-time visibility and consistent geofencing capabilities across all devices. As such, you can send notifications or ads that encourage mobile device users to visit or purchase from your store.

Using your mobile phone, you can quickly access customer data platforms to craft targeted messages and positive user experiences on the fly. It doesn’t matter if you’re writing a follow-up email or sending a direct message; you’ll always have the tools to make every touchpoint feel relevant.

Empowering Marketing Team Members

Being bogged down by technical glitches or security risks can be a constant source of frustration and plummeting productivity. Think about the hours lost each week because someone’s internet isn’t connecting or a mobile phone is experiencing performance issues.

Tech glitches and roadblocks are common in many businesses. Fortunately, mobility managed services can turn this around by providing a secure and reliable framework for seamless work.

When your team can access internal resources and core business functions without delays, they feel empowered. Eliminating manual processes lets them dedicate their energy to creative problem-solving and strategic thinking. Enhanced digital experiences can boost productivity and morale, which translates to more effective marketing efforts.

What Else Can MMS Do for Your Business?

If you’re still on the fence about the business benefits of managed mobility, these might help enlighten you. Here’s how managed mobility services can improve the other aspects of your business:

Simplifying Mobile Device Lifecycle Management

Process management service is a core component of MMS, which covers the entire lifecycle of devices—from procurement to provisioning and deployment to retirement. A centralized management scheme ensures consistency across your team and eliminates setup delays, as new hires can receive fully configured and secure company-provided devices.

Strengthening Mobile Security and Compliance

Mobile device management provides enhanced security and functionality for all gadgets, whether they’re personal devices or issued by the company. This includes monitoring mobile device usage patterns to maintain compliance with company policies. Apart from stringent security measures, expect to have remote wiping capabilities and consistent security updates to safeguard customer and business data across a wide fleet of devices.

Managing Applications Seamlessly

Marketing and internal teams rely on several software providers to perform their core functions—customer relationship management, supply chain management, and logistics management apps, to name a few. That’s a lot of platforms to monitor and update. MMS does these things for you, ensuring that your office solutions are accessible to the right people at the right time.

Reducing Operational Costs

Availing of this service requires you to spend, but you get tangible and intangible advantages in return. Mobile costs and telecom services can spiral out of control without a sound mobile strategy. Managed mobility providers implement financial management controls that lead to cost savings. They can also recommend cost-effective plans and devices to plan your resource allocation better.

24/7 Support

When mobile devices malfunction or mobile business apps freeze,  you shouldn’t wait a long time for technicians to fix them. Fortunately, these services include dedicated technical support that minimizes downtime.

Managed mobility service providers take the burden of mobile device management off your shoulders. More importantly, they offer comprehensive solutions to provide you with a competitive edge in a congested marketplace.

Final Thoughts

Mobility management services play key roles in agile marketing. They make your tech stack robust, secure, and constantly accessible. As such, they allow marketing professionals to concentrate on what they do best: understanding your audience, crafting compelling narratives, and driving engagement.

Their benefits, however, extend beyond your marketing teams. As mobile devices become a huge part of an employee’s work life, MMS is more than capable of empowering your team members to move faster, innovate more freely, and be adaptable to the ever-changing market.