5 Tips for Launching a Remote Startup Company

August 11, 2021

Building a remote startup company from the ground up involves a painstaking process of meticulous planning, market analysis, and industry research. But as challenging or overwhelming as it may be, starting and growing your startup from scratch is possible—and rewarding.

Whether you want to adopt a remote work model out of necessity or opportunity, knowing how to navigate a telecommuting work culture is important. Startup companies like Zapier, Mozilla, Hubstaff, Gitlab, Buffer, and InVision were successfully launched using a remote working model. And when the coronavirus pandemic hit in 2020, many businesses had no other option than to offer their employees an opportunity to work remotely. Today, approximately 42 percent of the American workforce is fully remote and founders are increasingly managing their startups in a non-traditional way.

It’s clear that there’s never been a better time to launch a remote business. With that in mind, here are five actionable tips on how to launch and build a successful remote startup company:

 

 

Have a Business Plan

 

Many entrepreneurs overlook the importance of creating a formal business plan, which can be catastrophic to the business, no matter how viable the startup idea is. Without a detailed business plan, you won’t have a road map to follow when launching your remote startup company or pursuing opportunities in the market. Business plans are also necessary to raise funds later down the road.

A business plan includes detailed information about your company’s vision and purpose, the size of your market, customer segmentation, internal structure procedures, cash-flow projections, competitive analysis, and an overall path to business growth and success. And without this information, you might just be launching a startup company that won’t perform.

According to Harvard Business Review, entrepreneurs who take the time to create business plans are 16 percent more likely to launch and build successful startups than those who don’t plan. Take a look at an industry-relevant business plan sample to give you an idea of how to get started.

 

Have a Solid Digital Infrastructure

 

Remote work is only possible when you put the right technical infrastructure in place. Your digital infrastructure should provide your staff with secure access to the information and platforms they need to perform their duties.

Digital infrastructure, in this case, comprises all the technologies and digital tools needed to manage all your business activities and processes efficiently. This includes communication and collaboration tools, project management tools, legitimate security systems, IT systems, mobile apps, and other helpful technologies.

Keep in mind that without the right set of tools, your startup’s productivity could be restricted. And without proper operational security measures and systems, your remote startup company is at risk from cybercriminals.

 

Build a Great Remote Company Culture

 

A 2019 survey by Glassdoor found that company culture is one of the most critical factors for job seekers today when deciding whether to join an organization. It’s also a critical factor for employees when deciding whether to leave or keep working in an organization. Results from the survey revealed that about 56 percent of employees consider good company culture to be more important than remuneration.

Build a great remote work culture that fosters an environment of trust and inclusion and gives your team a strong sense of belonging. Some of the things you can do to achieve this include scheduling face-to-face meetings (over video conference), defining your remote work policy, collecting regular feedback from your teams and making adjustments, sharing your company’s mission and goals, and finding creative ways to keep everyone engaged.

Eventually, your strong company culture should counteract remote isolation and make your team feel trusted and empowered, thus building long-term relationships.

 

Set Clear Goals and Measures for Success

 

 

The key to your remote company’s success lies in your ability to set meaningful goals and clear expectations for yourself and your remote teams. You want to make sure everyone in your organization is on the same page and working towards the same goal or outcome.

First, you need to adopt the S.M.A.R.T approach so you can come up with relevant, focused, and results-driven goals for your entire team. This means that you need to take the time to determine your remote team’s desired outcome and share the same with your employees once you hire them. To ensure your team stays productive, align your startup’s goals with your employees’ personal and professional development goals. Be sure to trial different project management techniques and tools.

Keep in mind that goal setting isn’t something you do once and forget about it. It’s a continuous process whereby you have to frequently review and adjust your goals based on your company’s changing needs, employee feedback, or shifting customer needs. You also need to put in place an accountability system that measures and tracks the performance of your team.

 

Create a Comprehensive Communication Plan

 

Ask any remote business owner and they’ll tell you communication is the most crucial element in any successful remote startup company. You simply can’t manage a remote without putting in place the right communication protocols and tools. Plus, it’s easy to duplicate, overlook, or at worst, forget tasks when you don’t have the right communication tools. Therefore, it’s best that you create a communication plan and decide the best communication methods upfront to ensure everything runs smoothly and efficiently.

Make sure your communication plan covers everything from what needs to be communicated, by whom, how often, and using which channels. Share your communication process during onboarding and make it available for reference to all employees.

 

Bio

 

Dave Lavinsky is an internationally renowned expert in the fields of business planning, capital raising, and new venture development. He is the co-founder of Growthink, a business plan consulting firm that has helped over 1 million companies strengthen their business plan outline and grow their companies and raise billions in growth capital.

0 Comments

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

The Key Elements of Effective Site Architecture 

The success of a website may all but boil down to the site architecture. This basically refers to the elements that determine how easily users and search engines can visit and make use of your content. It goes without saying that a site that's well-structured can...

How to Leverage Digital Marketing to Attract B2B Clients in the Modern Sanitary Industry

The sanitary industry has seen rapid advancements, with businesses like Alsanit NL leading the charge in innovation. However, even the most cutting-edge products require effective digital strategies to connect with the right B2B clients. To thrive in this modern...

Verbatim Coding and Open-Ended Survey Analysis

In today's era of data-driven decision-making, understanding customer preferences and behavior mandates the use of surveys. Open-ended questions are useful in responses that detail unfiltered thoughts of the respondents. However, analyzing this raw data poses a...

The Benefits of SaaS Digital Signage Software for Modern Businesses

In a world that is becoming increasingly and irreversibly digital, it makes sense that businesses are always on the look out for new and innovative ways to connect and communicate with their target audiences.   In response to this, SaaS digital signage software...

Why Are NHS Waiting Lists Longer Than Ever?

The NHS is facing its highest waiting lists in history. The barriers to providing treatment have been there for years. And now, with so many reasons combined, like lack of workforce and demand for services growing, they have intensified recently.     ...

How Do Digital Marketing Agencies Help SAAS Companies Attract Customers?

Intro   In the evolving realm of Software as a Service (SaaS), attracting and retaining customers is crucial, given the competition in the market that necessitates unique approaches for differentiation and visibility. Digital marketing agencies for SaaS play a...

The Key to Accurate Campaign Tracking: Mastering UTM Naming Conventions

Introduction   No one wants to waste time or budget on a strategy that doesn’t deliver. That is why, in digital marketing, data drives everything. However, without accurate tracking, you’re essentially flying blind, and here’s precisely where UTM parameters come...

Best Jobs with an MBA in Business Analytics

In the modern era, data drives nearly every aspect of life—from how we shop to how businesses operate. Patterns in data help us make better choices, whether it’s adjusting a marketing campaign or forecasting inventory needs. For companies, data doesn’t just provide...

Read more articles about business.

The Key Elements of Effective Site Architecture 

The Key Elements of Effective Site Architecture 

The success of a website may all but boil down to the site architecture. This basically refers to the elements that determine how easily users and search engines can visit and make use of your content. It goes without saying that a site that's well-structured can...

Best Jobs with an MBA in Business Analytics

Best Jobs with an MBA in Business Analytics

In the modern era, data drives nearly every aspect of life—from how we shop to how businesses operate. Patterns in data help us make better choices, whether it’s adjusting a marketing campaign or forecasting inventory needs. For companies, data doesn’t just provide...

When Do You Stop Being a Small Business?

When Do You Stop Being a Small Business?

There is a lot of advice and help out there for businesses just starting out – small businesses, in other words. However, this term doesn’t just refer to when you’ve only recently begun your entrepreneurial journey; it can still apply after years if you feel like...

Protect Yourself Against Mis-Sold Car Finance Deals

Protect Yourself Against Mis-Sold Car Finance Deals

In recent years, car finance deals have become increasingly popular, offering many people an affordable way to drive the car they want without facing large upfront costs. While car finance can be a convenient and beneficial option, not all deals are as advantageous as...

Top 6 Test Automation Tools to Accelerate Your Development Cycle

Top 6 Test Automation Tools to Accelerate Your Development Cycle

Ready to speed up your software development and eliminate those pesky delays? Test automation is all that you need! Having the right automation tools can transform how you work. Picture this: quicker testing, fewer bugs, and smoother collaboration with your team....

Share This