Animas Marketing Blog

You may have heard of the so called “hockey stick growth” but what does it actually mean? Also, how can you kick-start this growth for your startup or new business?

So, the boss told you that you’re now in charge of your company’s social media accounts. Check out these “must-have” apps to get started as a successful social media manager.

What if there was a way to move all your store reviews from Etsy to WordPress without manually moving them over? Well, we went through that process and came up with a solution.

Where should you start with SEO? Introducing the 2018 SEO Guide for Dummies.

10 Mobile SEO Statistics for Local Business by Tyler Rice Date Created: May 23, 2018 I often get asked the question, "Is SEO actually that important for my local business?" Five years ago, that might have been questionable. Today, with everyone using their smartphones...

Page Speed & SEO for Local Small Business by Tyler Rice Created May 19, 2018 When talking about page speed, we are talking about the time that it takes to load a webpage, also known as “page load time”. Google has indicated that page speed IS in fact a ranking factor...

Best URL Optimization & Navigational Structure for SEO by Tyler Rice Date created | Mar. 13, 2018 What exactly is a URL? A URL is the text and file structure that makes up a webpage’s path. This is the human-readable path that is created to replace the IP address...

How to check Website Traffic & Statistics using Google Analytics by Tyler Rice Date updated | Aug. 8, 2018 Are you curious about how many people visit your website? How about the pages that they visit? Or perhaps you would like to know where your visitors are coming...

Customer Segment Guide for Business Growth and Audience Targeting by Tyler Rice Last updated Feb. 13, 2018 Building strong customer segments can affect everything about your business from product creation to creating a successful marketing plan. The Most Detailed...

What is SEM and how does Ad Rank Work? by Tyler Rice Date Created | Dec. 19, 2017 SEM is known as Search Engine Marketing. While it can sometimes include the process of SEO, it is commonly referred to as the practice of using Paid Search. This is also known as...

More Revenue to Your Dental Office with These Marketing Tips by Tyler Rice Date Created | Dec. 18, 2017 We have compiled a list of 8 great techniques to help boost sales at your dental office.   1. Engage with your community In this day and age, it’s easy to assume...

What Search Engines Can See & How Google Spiders Crawl the Web by Tyler Rice Date Created | Nov. 13, 2017 Search engine spiders crawl through trillions of pages each day and are extremely powerful software programs. These spiders crawl the content and links on web...

How does Google Crawling and Indexing Work? by Tyler Rice Date Created | Aug. 30, 2017 When you make a search query in a search engine, the search engine must have already found the pages to be shown in the results. This happens when software robots, known as spiders,...

Search Engine Basics – SEO by Tyler Rice Date Created | July 13, 2017 The primary purpose of search engines is to provide users with the most valuable and relevant information for each search they make. With more than 7,500 searches per second, search engines need to...

Searcher Intent – Search Engine Keywords & Phrases by Tyler Rice Date Created | July 7, 2018 There are Three Basic Queries Made by Search Engine Users The basic goal of a human using a search engine is to find relevant information with a specific set of keywords or...

Local Business SEO is More Important than Ever by Tyler Rice Date Created | July 1, 2017   In a time where everyone is wired to their smartphones and computers, local businesses need to make sure they are providing easy access to the information that their customers...

6 Twitter Tips for Small Business by Tyler Rice Last updated July 1, 2017 Oh, and if you do not have Twitter, pause now. Do you have a Twitter account? Is it completed? Really? Ok, you may continue. Building your Twitter Marketing Strategy 1. Brand Awareness It is no...

SEO Title Tags - Best Practices for your Business by Tyler Rice Last updated July 1, 2017 Great title tags are crucial to high ranks in search engines. Last week, we discussed the first step in implementing search engine optimization for your website. If you haven't...

SEO Keywords - Why Keyword Research is Important by Tyler Rice Last updated July 1, 2017 Search Engine Optimization does not have to be rocket science... With some simple steps and research, you can find yourself one step ahead of other businesses in your industry...

7 Facebook Tips for Promoting Shows at your Live Music Venue by Tyler Rice Last updated July 1, 2017 Are you having a difficult time bringing people to your venue for live music? It seems that there are so many great venues with awesome bands playing yet when it comes...

8 Tips for Selecting a Domain Name by Tyler Rice Last updated July 1, 2017 We know that finding the perfect domain is no easy task for your business. We believe that the correct domain and brand is an essential step towards the creation of your website so we decided...

9 Building Blocks of the Business Model Canvas (Updated) by Tyler Rice Last updated Feb. 13, 2018 The business model canvas can be a daunting task for any new entrepreneur. There are so many aspects to consider when starting a new business but take it from someone who...

Building a Brand Awareness Strategy for your Business by Tyler Rice Last updated July 1, 2017 There are three goals in social media marketing for business: 1. Brand Awareness 2. Generating New Sales 3. Customer Retention Today, I want to dig deeper into the first goal...

The Reality of Social Media Brand Awareness by Tyler Rice Last updated July 1, 2017 No one really cares about your brand. There I said it. Once you accept this fact, you can begin building the correct communication with your audience. This is what sets social media...

3 Tips on the Sales Funnel & Communications by Tyler Rice Last updated July 1, 2017 Social media is a way for customers to communicate with your business in order to lead them to sales. If the communication is not on point, then customers will not make it to the final...

Consumers Through the Sales Funnel by Tyler Rice Last updated July 1, 2017 The last post we discussed the different elements that go into the sales funnel cycle and how they relate to social media results. To review, those elements were: 1. Exposure 2. Influence 3....

The Five Categories in the Sales Funnel by Tyler Rice Last updated July 1, 2017 Brand Awareness. It seems like such a difficult goal to dump money into but is such a crucial part of gaining new sales and keeping customers informed. The sections below explain each part...

Three Goals for your Business in Social Media by Tyler Rice Last updated July 1, 2017 When deciding to jump into social media for your business, it is important to think about how social media can be incorporated into your company goals. Just being active on social...