5 Things a Columbus Ohio-Based Construction Company Can Do to Build Their Online Presence from Scratch

February 6, 2023


According to Statista, the global construction market is valued at over $6.4 trillion. It’s clearly one of the biggest and most profitable industries in the world right now, and with time, the construction industry will only grow in value.

Global Data’s statistics suggest that the construction industry is set to grow at an annual average growth rate of 3.7 percent. However, just getting into this business and sitting idle isn’t going to do you any good if you want to make it big. You also need to build a business presence, especially online.

Building an online presence is essential for any construction company, especially in today’s digital age. With more and more people turning to the internet to find the services they need, construction companies need to have a strong online presence to reach potential customers and stand out from the competition.

Here are five things a construction company can do to build its online presence from scratch. Columbus, Ohio, is currently experiencing growth in the construction industry. Therefore, our article will focus specifically on companies that operate in that region. However, the suggestions can be applied to all cities and states alike. 



1. Develop a Professional Website

One of the most important things a construction company can do to build its online presence is to create a professional website. Your website is often the first point of contact between your business and potential customers, which is why you must always make a good impression.

Ensure that your website is easy to navigate, with clear and concise information about your services, your company’s values, and how to contact you. High-quality photos and videos of your previous projects can also be used to showcase your work and give visitors an idea of what you’re capable of.

Hire a freelance web developer instead of a firm if you want to save costs. Talent.com suggests that these freelancers will cost you around $70 an hour on average. Thus, as long as you hire a professional who’s fast at their job, you won’t have to spend a lot of money on web development.



2. Utilize Social Media

Social media is a great way to reach a large audience and engage with potential customers. Choose a few social media platforms that are most relevant to your business and start creating and sharing content. Facebook, Instagram, and LinkedIn are some of the most popular platforms for construction companies.

Make sure your social media profiles are professional and consistent with your website. Share photos and updates about your projects, your team, and the construction industry in general. Respond to messages and comments promptly, and use social media to provide excellent customer service.



3. Invest in Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) when people search for keywords related to your business. Investing in SEO can help you reach more potential customers and increase your online visibility.

Some ways to improve your website’s SEO include keyword research, creating high-quality content, and building backlinks. 

Work with a professional SEO agency or consultant to develop an effective SEO strategy for your business. It will make sense for you to work with a top Columbus, Ohio-based SEO company that can help you deliver a data-driven strategy to meet your business goals and improve website rankings. Local SEO services can also help you generate local search traffic through SEO and other online marketing strategies.



4. Get Involved in Online Communities

Getting involved in online communities related to the construction industry can help you build relationships with other professionals and potential customers. This can be done through forums, Facebook groups, or LinkedIn groups.

Make sure to provide valuable insights and advice, and always be professional and respectful. This will help you build a positive reputation and establish yourself as a thought leader in the industry.



5. Offer Excellent Customer Service

Excellent customer service is essential for building a strong online presence and attracting new customers. Respond to inquiries and requests promptly, and always go above and beyond to meet the needs of your customers.

Offering excellent customer service will not only help you retain existing customers, but it will also encourage them to leave positive reviews and recommend your business to others. This can be done through online review sites like Google, Yelp, and Facebook or through word of mouth.

Surviving in the construction industry is never easy, especially in Columbus, Ohio, where this is one of the most promising and profitable industries. That means the competition here will always be tough to survive. However, by sticking to the tips discussed above and building yourself a solid online presence, your construction company can survive even the toughest of competitions.


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