Google revised its Search Quality Raters Guidelines in December 2022 to add an extra ‘E’ to ‘EAT’ to include Experience. The rest of the part in the acronym denotes Expertise, Authority, and Trust. E-E-A-T has a nuanced connotation for each business, and the additional E has made this SEO signal even more significant.

How? Experience in the context of content signifies practical understanding and personal involvement to establish genuineness, helping human-written content stand firm before low-value AI articles in search engine results pages (SERPs.)

If your content meets the EEAT ranking system, it will be rated with a high or very high score and naturally climb the rankings. When it happens, your website will gain an advantage over your competitors by attracting good traffic and reinforcing its brand presence. Conversely, a lack of alignment with the quality ranking framework will dent your branding efforts.

How do you implement EEAT in your content to avoid the risks of loss of reputation, ranking, conversions, and user trust? Find a reliable EEAT tool to fix the loopholes. A credible EEAT checker can efficiently highlight the strengths and weaknesses of the content after being added to the workflow. Here is a quick EEAT guide so you know what to do with each EEAT signal regarding your content.

Experience

A page’s Experience signal stands for its authenticity and expertise. Adding audio, video, or a photo helps increase the content’s accuracy and depth. But you must ensure the storytelling in the article taps into readers’ emotions and intelligence. Having elements of lessons and mistakes picked from personal experiences can further enhance your content’s depth. However, all the details should be relevant to the topic and informative. You can talk about ongoing research or projects where you are actively involved, as they reflect your experience in the field. Also, give weight to audiences’ comments to foster a sense of community.

Expertise

You can underscore this element by discussing the content creator’s competency, knowledge, and experience in the subject/ topics. It can be achieved by incorporating a small bio at the top or bottom of the article. Other ways to meet the criterion of content expertise include using industry-specific terminology, references, the latest information, unique viewpoints, and precise representation of complex segments through diagrams, infographics, etc.

Authority

Again, you can adopt various strategies to boost the authority of your content or website. Create an ‘About’ tab to mention accolades or any recognition your platform or content creator garnered in the niche. These can immediately raise credibility. Highlight authoritative sources that refer to your content. You can also display testimonials and media coverage related to your website. Publishing project outcomes or case studies is another way to demonstrate your site’s impact in the concerned area. It can also be advantageous to mention any specific industry guidelines or practice standards your content follows.

Trust

Label opinions as such, provide evidence for claims through verifiable data, emphasize the website’s transparency through content policies and mission statements, add accurate contact details, explain data protection methods, showcase user feedback, and more. Whether you update or rectify any data, make it visible.

Whether travel, healthcare, financial, technical, product review, or some other business, following the E-E-A-T framework is necessary for your brand to win the trust of Google and the audience. A glimpse of what can be done in this area has been shared. The more you refine your web pages after these guidelines, the better the outcomes can be.