How To Safely Move Marketing Data To A Digital Platform

June 28, 2022

 

The marketing department is one of the key elements of any business’s success. It’s responsible for creating and implementing strategies to promote the business and spread its mission among different people.

To successfully execute its mandate, the marketing department uses tons of data, such as insights and analytics, to improve its strategies and boost its reach. However, many businesses continue to adopt the concept of remote working as it is more efficient, effective, and sustainable.

So, what will happen to all this marketing data? Businesses have no other option but to transfer all this into a digital platform. This process is called digital migration, and regardless of your reason, this may bring improvements to your business through enhanced data management.

However, moving marketing data to a digital platform won’t be that easy. If that’s the case, you may consider asking a professional data center consulting services for help. They’ll guide you in establishing a plan to transfer data safely without damaging its critical components.

But before that, you might want to discover some tips to move marketing data to a digital platform safely. You may include these in your data migration strategy, so here are some of them:

 

1. Analyze Your Data And Manual Systems

When planning to migrate data to a digital platform, you first need to analyze the scope and complexity of your data because of potential issues that may come up during the migration process. You would want to avoid that as much as possible.

You may start by inspecting and evaluating the data you want to transfer before you efficiently align data from multiple systems in one place. Identify where it’s located, know its current format, determine the element you need to complete, and how it’ll look after migration.

Paper-intensive data may require a considerable amount of work, and that’s why digitization is essential. However, transferring data from paper documents is prone to human errors. So, you may consider using software solutions that would allow you to convert data directly from these sources instead of manually encoding them to your digital records.

Next, you’ll need to evaluate your manual systems and perform an audit of all the processes involved. This will help you identify the workflows that require digitization to improve them. These may include:

  • Manual data entry operations
  • Repetitive workflows
  • Workflows that aren’t easy to track and monitor because of the multiple stages they need to undergo
  • Operations involving sharing of information between several departments
  • Workflows that require approval from different departments
  • Operations involving manual computations
  • Workflows that are highly vulnerable to human errors
  • Operations that require the help of remote employees

 

2. Create An Action Plan

Moving data to a digital platform is a highly-sensitive process. It requires a well-devised strategy to ensure that every crucial step secures accurate data and includes essential factors when establishing associated databases.

To ensure an effective and safe data migration, you’ll create an action plan with associated costs, areas of concern, and pre-established timelines and stick to it. Having a plan will help increase your chances of successfully moving your marketing data. For larger organizations that require a more complex data migration process, it is recommended to seek out professional data centre migration services to ensure a seamless transition while minimizing risks and downtime.

Below are some of the things you need to consider when devising a plan:

  • Assess Your Digital System: This is crucial to determine the capability of your digital system and how it works. Assess its user-friendliness, technology, scalability, and storage capacity.
  • Create A Migration Map: After the assessment, create a map for the entire process. It should include backups, data security, phases of data migration, and deadlines. Also, don’t forget to check your budget and see if it can cover the whole process.
  • Prepare Data: This is where you select the data to be transferred. Also, this is where you create data backups to protect your data.
  • Test Your Software: This process will determine if the software solution you’ll use will successfully transfer data to your digital system. Run a test with small data and compare it to the original data.
  • Audit: This will determine if the data you transferred has no issues. It’s ideal to do this with random data sets rather than pre-determined larger ones to ensure no bias and effective auditing.

In addition, it’s important to prioritize essential aspects, particularly data backups. This will help protect your company’s critical data and information when disaster strikes. Therefore, it’d be best to establish a well-thought contingency plan for possible setbacks.

 

3. Utilize Data Migration Software Effectively

 

Transferring data into a digital platform may require significant work, especially when executing it manually. So, it’s essential to consider using a data migration tool to make the process easier and ensure data integrity.

When choosing a data migration software solution, it’s essential to keep the following factors in mind, such as:

  • Customer support from the vendor
  • Ease of use
  • Costs
  • Features and Functionality
  • Security
  • Scalability
  • Performance

It’s important not to rush when choosing a software solution to prevent potentially irreversible and irrecoverable data loss, which could be devastating for your business. So, take your time testing every software to identify the one best suited for your needs. And don’t forget to ensure backups before you do so.

 

4. Educate Your Team Members

Your employees are crucial to the success of this operation. It’ll help the process proceed smoothly and seamlessly if you inform them about data migration and train them as early as possible.

You want to ensure that your employees are ready for the new system when the entire data migration is complete. Also, ensure they know how to work around the new digital system before it’s implemented to promote efficiency and reduce costly errors. After all, your goal is to minimize mistakes when transitioning to digital platforms.

In addition, by making your employees involved in the process, you’ll be able to assure them that the newly-designed digital platform works. You’ll also reduce the distrust that may arise when implementing a new way of doing things.

Furthermore, training your employees will help prevent replacing employees who might refuse or get frustrated working with a new system.

 

Final Words

Moving marketing data to a digital platform is crucial to the success of your marketing strategy. It allows your marketing team to adapt to the advancements that shape the future of the field. However, data migration is no easy task. It requires careful planning to ensure that all your data is transferred safely without losing its essential components.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Niche Edits and Guest Posts: What Are the Differences?

As SEO has evolved, businesses have found different ways to acquire backlinks that help their websites rank higher. In addition to cold outreach, niche edits and guest posting remain some of the most common strategies for doing this. While both strategies achieve the...

Leveling up your branding Strategy – The Key to Outdoor Marketing

In the fiercely competitive realm of outdoor and adventure marketing, carving out a unique and compelling brand identity is crucial. This industry thrives on the spirit of exploration, adventure, and connection with nature, making it essential for brands to craft a...

Local SEO: Boosting Your Plumbing Business in Local Searches

Put yourself in the shoes of a homeowner dealing with a persistent leak. See, you’ve tried every DIY trick in the book, yet to no avail, prompting you to look for a plumbing service. Eventually, you’re down to two options: one serving clients in multiple states and...

Boosting Employee Engagement in 2024

With the way things are In today's business landscape, it is now than never for organizations to make use of all they have to improve their employee morale and make it their top priority.   By Making it their top priority, there will be a boost in employees'...

Visual Storytelling: Using Photography to Market Your Business

In an increasingly visual world, photography has become a powerful tool for businesses to connect with customers and share their brand stories. Compelling, high-quality images grab attention on social media, websites, ads, and other marketing materials. Beyond...

In the AI world, White Label Services Can Help You

Whilst artificial intelligence has the potential to do certain tasks, nothing can beat working closely with real humans, humans who care about you and your business. DigitalWhiteLabels.Com works with a wide range of clients globally, bringing them real results that...

Navigating the Perils of Poor Data Quality: A Business Guide

The Stakes of Data Quality in Business   In the digital era, the quality of data a business harnesses is pivotal. Poor data quality transcends being a mere inconvenience; it embodies a significant risk to a business's strategy, operations, and reputation. This...

6 Reasons Why You Need to Use Shipping Boxes in 2023

E-commerce is taking over. These days, more and more people prefer shopping online instead of going to the store. It's just so much more convenient to shop from the comfort of your own home. With just a tap on your phone or a click on your computer, you can order...

Read more articles about business.

Navigating the Perils of Poor Data Quality: A Business Guide

Navigating the Perils of Poor Data Quality: A Business Guide

The Stakes of Data Quality in Business   In the digital era, the quality of data a business harnesses is pivotal. Poor data quality transcends being a mere inconvenience; it embodies a significant risk to a business's strategy, operations, and reputation. This...

Harnessing Technology for Authentic Brand Stories

Harnessing Technology for Authentic Brand Stories

Whether you like it or not, the world has become more and more digital. It’s true in almost every aspect of life, including shopping. In fact, for the first time, ecommerce retail exceeded one trillion in sales in the US last year. Let’s admit it: buying online is way...

Sizing up Business Expansion: A Comparative Look at KSA and UAE

Sizing up Business Expansion: A Comparative Look at KSA and UAE

Navigating the business seas between KSA and UAE can feel like a tightrope walk. You're caught between two economic powerhouses, each with its own allure. You've got questions - which offers greater growth? Where are the hurdles fewer?     We'll dissect each...

6 LinkedIn Lead Generation Tips for Your Business

6 LinkedIn Lead Generation Tips for Your Business

Some people think LinkedIn is just a social media platform to seek job opportunities or post updates about their professional lives. This could not be further from the truth.   Since its inception, LinkedIn has rapidly grown to become one of the most valuable...

Nature of Business: Definitions and Examples

Nature of Business: Definitions and Examples

Welcome to the exciting world of business! In this journey, we're going to explore what business really means. It's not just about profits and offices; it's a vibrant landscape where ideas take shape, needs are met, and dreams are realized. At its core, the nature of...

Share This