There’s no doubt that you’ve heard of TikTok and how its content engages 21st-century audiences. And for that reason, you might be looking to make the most of its power by marketing your products through it.
On one side, it’s a powerhouse in the social media landscape in itself; on the other, it is a goldmine for businesses and individuals with keen eyes looking to expand their reach and connect with a younger, tech-savvy audience.
With that in mind, the real question is how to truly utilize it for marketing your products and getting in touch with the desired consumers in a specific geographical location. All while without making much of a hassle and securing your privacy.
Well, the answer is simple: Virtual Phone Numbers!
💡Did you know? TikTok has had enough business opportunities for individuals and brands alike. Consumer spending on TikTok has surpassed $2.5 billion globally, and TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million – SocialPilot.
This article aims to provide an overview of TikTok as a marketing platform, a brief description of virtual phone numbers & their benefits, as well as their setup procedure and, lastly, how to effectively use those for marketing on TikTok.
The Rise of TikTok as a Marketing Platform
Founded in 2016, TikTok, formerly known as Musical.ly, is a social media platform that focuses on short-form video content, often overlaid by popular music that connects people based on what they are looking to view or showcase.
Ever since then, it has experienced a remarkable increase in the popularity of its usage and thus has gained billions of users worldwide. In today’s world, its influence is so massive that TikTok slang and short words are consistently being used in real conversations as well.
To stay relevant or get noticed, the TikTok app encourages users to generate engaging content and stimulate their creativity. This is why it is also known as the destination that inspires creativity and brings joy.
What sets it apart from other social media platforms is its ability to act as a powerful marketing platform that enables businesses & brands to reach a younger, engaged audience in innovative ways themselves by creating content in the form of short, easy-to-digest video clips and reel people in by explaining what their brand does and how they can help you or through sponsored content via Influencers.
Here are some factors that have contributed to the rise of TikTok as a marketing platform:
- A massive active user base of over 50 million, with a substantial portion of them falling in the 16-34 age range.
- User-generated short, authentic, and engaging content that is displayed according to specific user preferences.
- Brand and Influencer/famous TikTok creator collaboration options to promote and market products.
- Its availability in more than 160 countries allows organizations to reach a diverse and international audience.
Explanation of Virtual Phone Numbers
Generally speaking, virtual phone numbers are unique numbers that are not tied to a particular location or telephony provider. What sets them apart and makes them unique is that they do not require a dedicated telephone line to function.
You can make and receive voice calls and messages using virtual phone numbers via the Internet, which differs greatly from traditional telephony methods. Using virtual numbers, you can also carry on a conversation as you wish or use them to create accounts on apps like TikTok, securing the privacy of your private phone number.
Benefits of Using Virtual Phone Numbers for TikTok Marketing
Although a cloud-based phone number surely is useful for any and all of its users that too in any given situation, a virtual phone number for TikTok can be particularly useful for businesses/Individuals looking to start a marketing campaign. That being said, here are some specific benefits of using these numbers for marketing on TikTok:
Protection of Personal Information
Among all other aspects, protecting personal information is of the utmost priority on TikTok, given the huge number of account hacks and data breaches. Taking that into consideration, when you use a virtual phone number for creating an account on TikTok, you are able to actually keep your personal number and the information related to it completely private. Given that, these can also keep you away from spam and help you avoid being overwhelmed by unwanted communication.
Being incredibly budget-friendly in comparison to traditional telephone numbers, using a virtual phone number for TikTok can be a cost-efficient choice. Generally, virtual number providers offer flexible subscription plans with customizable sets of features that are designed to meet the needs of customers.
Furthermore, small businesses and individuals using it can save money on communication bills with a virtual number solution since it does not require additional hardware or infrastructure installation.
Lastly, you can obtain virtual numbers from any region of your choice, you can use those to create an account based on a certain geographical region of your choice and target your audience there. In the same vein, virtual numbers can also be used to tailor TikTok marketing campaigns and get your product in front of your intended audience.
For instance, if your target audience is situated in the United States, you can make use of a US virtual phone number to create an account on TikTok conveniently. And then use it to further enhance your marketing strategy and ensure that you can connect with your desired audience in the US.
Setting Up Virtual Phone Numbers for TikTok
As of now, you know virtual numbers can be beneficial for being used for TikTok marketing. You may be interested in setting up a virtual number for your own TikTok account. And to make the process easier for you, here is a simple explanation of everything you need to do-
1. Choosing a virtual phone number provider
To begin with, you need to make sure that the provider you choose has everything you need. This might be a daunting task as there are a number of providers to choose from and research on.
Therefore, to avoid scams or fraud, you can go with a reputable and well-trusted provider such as KrispCall, as it has budget-friendly subscription plans, is available in more than 100 countries, and offers secure VoIP support.
2. Selecting the Right Type of Virtual Number
Following your selection of a provider, you must now choose the right type of phone number. The task of choosing a virtual number is another challenging one, so be cautious, as different providers provide different types based on their services. Virtual phone numbers are of the following types: toll-free, vanity, local, and international.
Therefore, if you are thinking about using a virtual phone number for TikTok, it is best to select a local virtual number that is permanent. As this will allow you to recover your TikTok account in case you lose your account credentials.
3. Go to TikTok and create an account
Now that you have acquired a local virtual number, it’s time to activate it on TikTok by creating an account. To get going with it, create an account, go to TikTok’s official website, or download the app from the Play Store or the App Store, launch it, and then follow the instructions. When creating an account, you will be asked to provide a phone number where a verification code can be sent to complete the process.
4. Use your OTP number to verify your TikTok account
The final step is to enter the One Time Password (OTP) that you’ve received on your cloud phone number to verify your account on TikTok. Soon, you should receive a verification code via SMS service on the number you entered in the previous step, this can sometimes be a slow process. So, be patient and wait for the code to show up, and once it is there, you can enter the OTP into the TikTok app to complete the verification process.
How to use virtual phone numbers for marketing on TikTok.
Now that you’ve successfully set up your TikTok account using a virtual number, the next step is to utilize and leverage its benefits & aptitudes to the fullest and begin your marketing campaign on TikTok.
As virtual numbers are innately great tools for boosting a marketing campaign, using them for TikTok can prove to be an effective way to reach the desired audience and engage with them. However, to make it actually successful, you need to follow a guideline, and here’s it-
Select the right target audience
Being a globally used platform, TikTok’s audience is widespread. Thus, selecting the right audience is the first and topmost priority. It is essential to conduct research based on factors like audience demographics, interests, and behavior patterns to tone your marketing campaign and get a virtual number appropriate to your target audience’s characteristics and specific geographical location.
Create content in the native language
Once you’ve done the research needed, selected an audience, targeted a specific region, and acquired a virtual number specific to that region, you can now promote your business in that region and local language. This is a must to make your TikTok marketing more effective, as this helps in better engagement and understanding of your message.
Set up call management features
After you are done with the steps mentioned above and have begun promoting your brand on TikTok, though it may take some, it will definitely be noted by your intended audience; following up with that, your marketing campaign will gain traction, and you will receive a high volume of calls.
So, it’s crucial to have efficient call management features such as call forwarding, call transfer, and an IVR system in place to handle all calls adequately and never miss an important call.
The Final step is to track the key metrics like call volume, call duration, conversion rates, and more, as this data will help you measure the effectiveness of your marketing efforts on TikTok and make necessary adjustments. Now, the easy part is that most virtual phone number services offer call tracking and analytics features. You can use those and tone your promotional campaign as per the requirements.
To sum things up, in this blog, we discussed about TikTok as a marketing tool, virtual numbers & their benefits, how to successfully set up a virtual number connection, and how to efficiently use those for efficient marketing on TikTok.
So, as a final note, using a virtual number can significantly boost the efficiency of a marketing run by anyone and, at the same time, has the power to improve the presence of businesses as well. As it allows its users to connect with their audience on TikTok in a more personal and secure manner while making the brand look more appealing.
FAQs(Frequently Asked Questions)
1. How do I add a used phone number to TikTok?
It is important to note that, according to TikTok’s Help Center, “you cannot create more than one TikTok account using the same mobile phone number.” However, If you want to add a used phone number to your account that is not associated with any active TikTok account, you can follow the steps mentioned below.
- Click Profile at the bottom of the TikTok app.
- Then at the top, tap the Menu button.
- After that, Tap Settings and Privacy.
- Select Manage account, then choose Phone number.
- To verify your identity, enter your phone number and click Send code.
- Enter the verification code sent to your number.
Once the number is verified, it will be assigned to your said TikTok account, and you can get going with it.
2. Can someone find me on TikTok with my phone number?
3. How do I increase my followers on TikTok?
Increasing your followers is not an easy task, and it takes a significant amount of commitment, dedication, time, and luck to accomplish that. There’s no precise formula or a single outline to do so, however, there are a number of strategies that you can follow to make hustle easier. Here are those:
- Post consistently.
- Create high-quality content that is relevant to your target audience.
- Use trending hashtags and sounds in your videos to be seen by more people.
- Interact with your audience.
- Collaborate with other TikTok creators to cross-promote your content and reach a new audience.
- If needed, Run TikTok ads.
4. How do I get verified on TikTok?
To get verified on TikTok, you must meet predetermined criteria to be eligible for it. And if you qualify for those, you can simply send a verification request to TikTok and improve your status and gain popularity on it. To do so, follow the below-mentioned steps:
- Go to your profile in the TikTok app.
- In the top right corner of the screen, tap the three dots.
- Select “Settings and privacy.”
- Then tap “Manage account.”
- After that, Tap on the “Verification” option and then “Request verification.”
- Finally, complete and submit the verification request form.
5. Can TikTok track you without an account?
Despite the fact that it may seem intrusive, yes, TikTok can track you even without an account. TikTok gathers user information whenever they visit its site, even if they aren’t signed up/logged in, via cookies and other trackers. According to TikTok’s data collection model, it collects information about your activities and preferences based on your views of videos on platforms like Facebook or other social media platforms.