Pay Per Click Advertising Solutions for Small Business

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PPC Management Focused on Successful Results

Our Paid Search services (which includes Google AdWords) is built around quickly bringing in new traffic and customers to your business. We can help you choose pay-per-click advertising options and match the correct solutions to your business goals.

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Colorado Local Pay Per Click Advertising Services

Why would you choose PPC Management for your business?

Quick Results from Increased Traffic

One of the great reasons to choose PPC Management is that you receive results instantly. The strategies and methods used with Paid Search are built to bring in customers and traffic to your business quickly.

High Conversions & Customers More Likely to Buy

This is one of the reasons that inbound marketing is so important for your business. While traditional marketing relied on sending advertisements to everyone, now technology has brought us the ability to target the right customers.This means that not only do you spend less money per customer on online advertisements, but you target the right people that will have better interaction with your business

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Google AdWords Certified Professionals

That means that when you are ready to grow your business, we have team members that have been certified by Google that can help you with your business goals. Many times to bring in higher traffic to your business, Google AdWords is one of the best solutions.

Google AdWords is the most popular pay-per-click advertising platform and we feel it is important to have experienced and certified professionals when dealing with that platform for your business.

Google AdWords Paid Search: The Process

1. Customer Segments

Before the online advertising process even begins, we would evaluate the correct customer segments for your business. Who exactly do we want to target our marketing efforts to?

This starts the process of building your target personas. This can include age, location, behaviors, life-events, and interests. With this type of selective customer segmentation, we can build the correct online advertisements to the correct people.

2. Keyword Research

We begin the process by researching the most effective and relevant keywords for your business. So, once we come up with the best keywords for any particular business, we find out which options are the most cost-effective that will result in the highest returns. Because of this, you will gain the most valuable conversions from the amount of money spent on paid advertisements whether it be through social media or search engine marketing.

3. Competition Research

Next, we will completely evaluate your competitors to see how they are doing on search engines and social media. This will help in understanding the value of certain keywords and will allow you to find any weaknesses or strengths.

4. Create an Advertisement

The Ad creation is built upon a few main factors:

1. Target Audience
2. Business Goals
3. Advertisement placement

Because of this, we make sure to customize any ad to reflect these elements. We will create the appropriate headlines and can implement A/B testing to see which advertisements work best with the selected target persona. We work with both Google AdWords with search engine marketing and social media advertising.

With having the proper customer segments and keywords in place, we can drive the online ads to bring back the highest return on investment and the best lead generation.

5. Landing Page Experience

While the advertisement may be optimized for the best lead generation, we still have to send them to a high converting landing page. What sort of lead magnet (or alluring bribe) will convince a cold lead to give you their information? This is where the landing page comes into play.

Once the consumer arrives at the page, we need to make sure that it is optimized for the strongest conversion. The point is to turn a cold lead into a converting customer by the end of the process.

6. Monitor and Optimize Ads

We will constantly monitor your advertisements to understand any low-performing areas and will improve upon them.

It is important to test multiple different advertisements to see what resonates the best with consumers. This is called the A/B testing process. Testing out a different headline or picture could make the difference in bringing back the best ROI.

As a result, we will be able to continuously enhance all paid ad campaigns for the best returns.

7. Report with Analytics

We want you to understand how your paid search ads are performing. Therefore, we will report the important metrics to you monthly so you can see the results.

In addition, we can track conversions that the ad is generating so you know the value of each advertisement.

Paid Online Advertisement Success with Incredible Return on Investment

Implementing a strong strategy in online paid advertisements can provide fantastic results for your business ROI. In this example, we take a look at a low-budget campaign over the course of a week.

With a budget set at $5.00 a day, this client wanted to see what sort of investment would return from using Google AdWords. The first step was for them to set a value for each action taken from the ad by the consumer.

They set a value of $20 for each customer who clicked on directions to the shop, a value of $15 for each person who called the store, and a value of $5 for each person sent to their website.

Within that week, over 23% of customers that clicked on the paid advertisement, clicked on directions to the store almost guaranteeing a person walking through the door to make a purchase.

The average cost-per-click of each person who clicked on the directions was $0.40.

So when each of these customers was valued at $20 with an average CPC at $0.40, this business saw a return on investment of $4,900%!

Next, we looked over how many calls were placed to the business from the paid advertisement.

Out of the 52 clicks on the paid ad, 26 of them were direct calls to the business. While most customers who called the business converted to a purchase, they set the value lower as it was not as valuable as directions to the store. This customer value was set at $15.

As seen above, the average cost-per-click for a business call was $0.56. With a customer value of $15, this client saw a call extension ROI of 2,600%!