Virtually every business of note has its own website today. If they don’t have a website, they are likely to have some form of an online presence. The benefits that come from having a platform to showcase your products and services are immense.
This is especially relevant as the quality of your website can have a significant impact on your business and sales.
As such, the ROI when it comes to investing in your website is almost always a net positive. However, web design and hosting are no simple matter. Even those familiar with computers and technology can find it hard to understand what goes on behind the scenes.
In today’s article, we are going to examine why hiring a third-party web developer can be one of the best options for your business.
Outsourcing Saves You a Ton of Time
Arguably, this is the most important reason out of any other in this article. Web development is a skill that takes a long time to master. Sure, you can go at it yourself and watch youtube tutorials and make a snail’s progress, but when you are in charge of a business, time is not a luxury.
However, why do web design and web development take so much time? The answer is that it is not just one role that does everything, which means multiple skills across different areas like web development, hosting, and web design are required.
To do an effective job, you have to be skilled in the following areas:
- A solid grasp of User interface (UI) and User experience (UX) principles.
- Understanding layout, color pallets, and typography
- Understand and be able to navigate common content management systems like WordPress
- Understand how web server technologies like Apache, Nginx, and IIS work
- Be familiar with cloud hosting options like AWS (Amazon Web Service)
- Know how to troubleshoot website and server issues
- Understand website security protocols and principles
As you can see, the number of skills you need to learn can be overwhelming, and even if you manage to learn them somehow, the odds that you would be good enough at it to create a website that is competitive in terms of aesthetics and functionality is low.
Outsourcing your web development needs to someone who has been in the game and has a ton of experience is going to be a much more sensible option for most business owners. Services like 37SOLUTIONS can take on many of these heavy responsibilities and provide you with a website that is tailor-made to your business-specific needs.
They offer a massive list of services ranging from website hosting, design, and development to digital marketing, search engine optimization, social media management, and computer hardware and software-related services.
Started by Greg Duffie, a man who had been tinkering with computers even in his high-school days, 37SOLUTIONS is the result of someone who doesn’t just treat web development like a job but as something that he is passionate about.
The Ability to Gain Expert Level Web Development at Cost Effective Rates
One of the best perks of outsourcing your website development and hosting tasks is that you save a lot of money that would otherwise have been spent on training an in-house member for the same task.
Outsourcing the responsibility also saves you considerable money, as many of these services have access to specialized tools and software that they use on a daily basis.
This includes paid software that helps with the SEO process, such as SEMRush, Ahrefs, or the entire suite of Adobe Creative Cloud services.
Many of the services that you can hire also have teams of experts in a variety of fields that pitch in on your project. Hiring such experts would normally be an expensive matter, but when you hire a good web development and management team, you unlock such perks at a far lower price.
Finally, you only pay for the services that you require. In most cases, you don’t have to pay someone a monthly salary like you would if you went the conventional way. The prices are also predictable, and you can often pick between fixed prices or hourly rates.
The process of web design, hosting, and development is not an easy one. It takes considerable skill and expertise in order to create a competitive site that will help and not hinder your sales. Outsourcing this responsibility frees up valuable time on your end and also ensures that the end product you receive is of high quality.
Ultimately, it will be your decision whether you want to invest the time and resources into learning yourself/training an employee in web development skills or contracting the work out to experts.
If you are still unsure, you might want to research this subject with your specific needs in mind to make the right decision.