Does SEO Really Help? What Are the Different Types of SEOs, and What Do They Actually Do?

February 24, 2023


If you are a business owner with an online website, you would have probably heard about the term “SEO” many times. SEO refers to “Search Engine Optimization.” People talk about it like it’s a magical tool that can cause your company or business to gain a massive amount of new customers and viewer hits on your website. 

Is there any validity to this belief? How does SEO even work, and how much of a difference does a search-optimized website actually make for a business’s growth? It is precisely these questions that we are going to answer today. 


What Does SEO Claim to Do?


Before we can truly answer the question of what SEO does, it is important to answer why businesses choose to use such a service. 

Almost every business has one main, singular goal in mind.


Conventional approaches to growing a business have included marketing in the form of advertisements of different types and providing quality products or services that outdo the competition at a better price.

Search engine optimization is but one more tool that businesses use to achieve the same goal. However, there is a small difference in the way that search optimization helps.

SEO doesn’t directly lead to sales and growth by talking about the quality and value of your product. Instead, it makes it easier for potential customers to find out and become aware of your business’s offerings.

This aspect of increasing business awareness on the internet is one of the chief goals that search engine optimization aims at. The Internet is a big, big place that’s filled with millions of websites. 

When you launch a business website, you need to remember that you are not competing for visibility with businesses that are just your city or country but from every single part of the world.

Search engines have a number of complex algorithms that they use to decide which websites offer quality content and are able to satisfy users. SEO is a process of optimizing your website so that these algorithms can recognize it as a high-value source of information and raise its ranking amongst other websites.

This has the effect of allowing users to find your website much more easily since it now sits higher up on search results. 

Being higher up leads to more visibility, and more visibility leads to an increase in potential customers. This is essentially the crux of SEO and why businesses pay so much attention to SEO. 


SEO Does Deliver Results but With a Caveat


There shouldn’t be any doubt that SEO provides results. Let’s get that notion straight right off the bat. 

Large businesses and companies spend tons of money on hiring digital marketing teams or on training their own in-house teams, where SEO is one of the core marketing tools. These companies wouldn’t be paying big money for something that doesn’t offer good returns.

Some SEO techniques can really provide amazing results. Local SEO is one strategy that focuses on improving a business’s visibility in a local geographic area and can be extremely effective. 

If you are a business that is based out of a particular city, local SEO service will work on optimizing aspects such as your Google My Business profile, building local citations and local backlinks relevant to your city, and focusing on getting positive reviews from customers.

Businesses that invest in local SEO have a more comprehensive online profile. This is essential as 88% of searches for local businesses convert to a call or visit to the business within the next 24 hours.

Local SEO is but one technique. There are a number of other approaches that each offer unique advantages, such as Technical SEO, On-page, Off-page SEO, E-commerce, and enterprise SEO.

The most important part of getting results, regardless of what type of SEO is used, is the need for quality SEO implementation. That’s right; there is such a thing as good and bad SEO.


The Balance Between Good and Bad SEO


It’s easy to feel scammed when you invest money in SEO but then fail to see actual results. People tend to jump to the conclusion that it is a scam or that its effectiveness has been exaggerated. This often happens when businesses hire inexperienced SEO service providers that implement SEO strategies poorly.

Good implementation legitimately provides great content and helps improve visitors’ user experience of your website. 

This is done by ensuring your website contains well-written and high-quality content that includes relevant keywords, backlinks to reputable and high-authority websites, optimized for mobile users, and other strategies that go a long way in making your website enjoyable.

Poor implementation of SEO, on the other hand, relies on trying to game the algorithm by stuffing keywords everywhere and spamming too many links and advertisements. Bad SEO implementation also has the danger of negatively impacting the website’s ranking, as search engines don’t like it when people try to take advantage of algorithms. 



SEO is not a box to check once everything is finished but should act as a framework around which quality web content is designed. Businesses that create SEO-optimized content definitely have an advantage compared to those that simply offer a product or service and hope it sells. 


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

How Professional IT Support and Service Propel Small Businesses Forward

Business without tech in the 21st century? That's very unlikely. Matter of fact, studies show that about 93% of small businesses today use some form of tech to keep their daily grind going.     But tech, while helpful, comes with issues. Sometimes it fails....

The Digital Crew: Revolutionizing Workforce Management with Software Solutions

Introduction   Effective workforce management is crucial for success in labor-intensive industries like maritime transportation. However, traditional paper-based systems or spreadsheets often prove inadequate for efficiently managing dispersed crews on ships and...

How Private Blog Networks for SEO Can Boost Your Website’s Rankings 

Private blog networks (PBNs) are a collection of websites, often built on expired domains, designed primarily to link back to your "money site." They offer a tempting shortcut: controlled backlinking to boost your site's authority and rankings in search engines. Think...

Top 5 Cold Email Software Tools to Elevate Your Outreach Strategy

Introduction   Sending emails to people you don't know can be a real pain.   You spend all this time writing something great, but then... No reply. Nothing. It's enough to make anyone want to give up.     But wait! Before you decide to give up....

Why Timing is Essential for Social Media Engagement

Since social media’s widespread inception in the mid-2000s, it’s grown from simple digital messaging services to one of the most prominent ways a brand, organization, or individual can communicate, interact, or sell to its audience.   There are many ways that...

VAT in Ireland

Value added tax (VAT) is a common sales tax applicable in most European Union countries, including Ireland. This is a tax charged at every stage of the supply chain, from production to retail. The purpose of VAT is to tax added value at every stage of the production...

Enhancing Corporate Events With Innovative Photo Booth Experiences

When aiming to elevate your corporate event, the inclusion of photo booths has become a crucial element, providing attendees with a delightful and interactive experience. With various options available, ranging from virtual photo booths to green screen setups, the...

From Strategy to Execution: Inside the Dynamic Workflow of a Modern Marketing Agency

In the fast-paced world of marketing, success hinges on the seamless integration of strategy and execution. Modern marketing agencies operate at the intersection of creativity, technology, and strategy, orchestrating complex workflows to deliver impactful campaigns...

Read more articles about business.

VAT in Ireland

VAT in Ireland

Value added tax (VAT) is a common sales tax applicable in most European Union countries, including Ireland. This is a tax charged at every stage of the supply chain, from production to retail. The purpose of VAT is to tax added value at every stage of the production...

How to Improve Your Med Spa Business

How to Improve Your Med Spa Business

Med spas are becoming increasingly popular for individuals seeking aesthetic enhancements and wellness treatments. In 2019, the medical spa global market was valued at around $14 billion and is forecasted to increase to over $47 billion by 2030. To stand out and...

What Services Do Virtual Mailboxes Provide?

What Services Do Virtual Mailboxes Provide?

Virtual mailbox services sound perfect for companies that operate from residential addresses but need a more professional business address. These alternative locations can solve many problems and allow for business growth. So, what services do they actually offer?...

Share This