Search Engine Optimisation is one of the important parts of digital marketing. It is a holistic process that creates a long-lasting value for the brand or business. Whether you actively engage with your potential customers/client on social media or not, SEO is still the most important investment that you can make for your business.

Many proponents of paid marketing, ads, and other outbound marketing techniques, propose that SEO is dead in 2022. However, the truth can’t be farther from that. In 2022, even when the competition for organic ranking and traffic is at its peak, it is still a worthy endeavor to invest time, money, and effort in Search Engine Optimisation. For this, you can either hire an SEO agency or you can get the services of a Freelance SEO consultant. The decision to choose either of these depends on a number of factors like the nature of the work, the scope and magnitude of the work, the amount of budget you have, the expertise of the freelancer, etc.

How SEO Benefits Your Business

Search Engine Optimisation is a set of processes and tasks that is aimed at making the website, content, and related digital assets in such a way that it is easy for the search engines like Google, Bing, and DuckDuckGo, etc. At the same time, it is not just to make your content easy for the AI algorithms and machines to read.

In fact, the real purpose of SEO is to make sure that your website is made in such a way that it is easy for the readers to find the information or value that they are looking for. This is where the contribution of a Freelance SEO consultant comes.

When your website is optimized, it will be easier for people to find you among the tonnes and tonnes of results that are available on the search engine results page.

Why SEO is Better than Paid Ads

Imagine you have a website that provides a service or product to the customers. If you are choosing to use ads alone, it will be easy to show your page on top of the searches. So, initially, you will be able to get potential customers to your website for an amount, let us say x. However, when your competitors also target the same search queries, the cost of the ads will be higher than that. Say y.

In due course of time, the cost will go so high that it becomes unfeasible for you to pay for the ads, provide the service and still make a profit out of your business.

Wait for the SEO Process

SEO will take some time to catch up & work on. No matter how good the Freelance SEO consultant is, results will start to show only after a few months, typically, 3 – 5 months. After the above said period, your website will rank organically for the same keywords. So, in due course of time, you will never need to pay a dime for your ads and still get the same or even higher number of customers for your business.