Paid Advertising Solutions for Small Business
Positive Return on Investment with Successful Campaigns
Do you need traffic and more customers quickly? Through the use of Search Engine Marketing (SEM) we help generate more traffic and leads, meaning more growth and revenues for your business.
Our Agency focuses on bringing you the positive results that you want to bring in the correct customers to your business. We build each advertising campaign to be unique and relevant to your target audience. Therefore, you can feel comfortable knowing that a successful ROI will come from any paid ad that we create for your business.
Create, manage, and optimize your business for a complete Google AdWords setup.
In-depth keyword and target audience research.
Results-driven campaigns to drive the correct audience to your website.
Monthly A/B testing to improve your campaign ROI each month.
Social Media Advertisements
Target audience research to target the customers you want.
Unique, stunning campaigns to set your business apart from the rest.
Captivating headlines to drive successful traffic.
Monthly A/B testing to improve your campaign ROI each month.
Create, manage, and optimize unique landing pages to drive traffic.
Successful headlines with the correct call-to-action.
Generate leads quickly and efficiently.
A/B testing to improve your campaign ROI each month.
Paid Online Advertisement Success with Incredible Return on Investment
Implementing a strong strategy in online paid advertisements can provide fantastic results for your business ROI. In this example, we take a look at a low-budget campaign over the course of a week.
With a budget set at $5.00 a day, this client wanted to see what sort of investment would return from using Google AdWords. The first step was for them to set a value for each action taken from the ad by the consumer.
They set a value of $20 for each customer who clicked on directions to the shop, a value of $15 for each person who called the store, and a value of $5 for each person sent to their website.
Within that week, over 23% of customers that clicked on the paid advertisement, clicked on directions to the store almost guaranteeing a person walking through the door to make a purchase.
The average cost-per-click of each person who clicked on the directions was $0.40.
So when each of these customers was valued at $20 with an average CPC at $0.40, this business saw a return on investment of $4,900%!
Next, we looked over how many calls were placed to the business from the paid advertisement.
Out of the 52 clicks on the paid ad, 26 of them were direct calls to the business. While most customers who called the business converted to a purchase, they set the value lower as it was not as valuable as directions to the store. This customer value was set at $15.
As seen above, the average cost-per-click for a business call was $0.56. With a customer value of $15, this client saw a call extension ROI of 2,600%!
Don’t Miss out on Paid Advertising Opportunities to your Competitors
As trained and experienced professionals in online advertisements, we know the best methods to bring in the highest returns. This can include the correct keywords, headlines, adding extensions, and sending the customer to a relevant landing page.
The PPC Management Process
1. Customer Segments
Before the online advertising process even begins, we would evaluate the correct customer segments for your business. Who exactly do we want to target our marketing efforts to?
This starts the process of building your target personas. This can include age, location, behaviors, life-events, and interests.
For example, say you own a real estate office in Durango, Colorado. You would want to build multiple personas to target so you can give them the content that they are interested in. One target segment could be a brand new family that has just had their first child and are in need of a new home.
The example target persona could be both men and women between the ages of 25-40 with a brand new child and a household income of $80,000. On top of that, we can also add their behavior as a consumer that is likely to move in the next 6 months.
With this type of selective customer segmentation, we can build the correct online advertisements to the correct people.
2. Keyword Research
We begin the process by researching the most effective and relevant keywords for your business. So, once we come up with the best keywords for any particular business, we find out which options are the most cost-effective that will result in the highest returns.
Because of this, you will gain the most valuable conversions from the amount of money spent on paid advertisements whether it be through social media or search engine marketing.
3. Competition Research
Next, we will completely evaluate your competitors to see how they are doing on search engines and social media. This will help in understanding the value of certain keywords and will allow you to find any weaknesses or strengths.
4. Create an Advertisement
The Ad creation is built upon a few main factors:
- 1. Target Audience
- 2. Business Goals
- 3. Advertisement placement
Because of this, we make sure to customize any ad to reflect these elements. We will create the appropriate headlines and can implement A/B testing to see which advertisements work best with the selected target persona. We work with both Google AdWords with search engine marketing and social media advertising.
With having the proper customer segments and keywords in place, we can drive the online ads to bring back the highest return on investment and the best lead generation.
5. Landing Page Experience
While the advertisement may be optimized for the best lead generation, we still have to send them to a high converting landing page. What sort of lead magnet (or alluring bribe) will convince a cold lead to give you their information? This is where the landing page comes into play.
Once the consumer arrives at the page, we need to make sure that it is optimized for the strongest conversion. The point is to turn a cold lead into a converting customer by the end of the process.
6. Monitor and Optimize Ads
We will constantly monitor your advertisements to understand any low-performing areas and will improve upon them.
It is important to test multiple different advertisements to see what resonates the best with consumers. This is called the A/B testing process. Testing out a different headline or picture could make the difference in bringing back the best ROI.
As a result, we will be able to continuously enhance all paid ad campaigns for the best returns.
7. Report with Analytics
We want you to understand how your paid search ads are performing. Therefore, we will report the important metrics to you monthly so you can see the results.
In addition, we can track conversions that the ad is generating so you know the value of each advertisement.