Animas Marketing Blog
Helpful Tips and Strategies for Business Owners
The Power of Direct Mail Marketing in the Digital Age
A decade ago, direct mail marketing seemed destined for the dustbin of history. As digital channels erupted in popularity, executives eager to appear progressive wrote off tactics their grandparents leveraged in favor of the latest social media darlings. Flashy yet...
A Guide to Billboard Advertising Costs in the U.S.
Let's get down to brass tacks and talk billboards. So, what's a billboard anyway? It's not just any big ol' sign by the roadside; it's a heavyweight champ in the advertising game. A billboard is like a shout from the rooftops in a world of whispers—a large-scale...
The Secret to Local Success: Building a Strong Online Foundation
In the fast-paced digital world, local businesses face the unique challenge of standing out in their community while competing in the broader online marketplace. The secret to local success lies not just in offering superior products or services but in building a...
Why Every Business Needs an SEO Agency: Gaining Insights into Your Market
Having a strong online presence these days is no longer optional for businesses. It's a necessity. One of the most relevant ways to boost your visibility is through SEO. That's where an SEO agency comes in. A skilled team from an SEO agency works...
Elevating Local Business Growth With Targeted PPC Campaigns
So your local business is primed for growth, and you're eyeing the potential of pay-per-click (PPC) advertising. Smart move. Leveraging PPC campaigns can be a game-changer by driving targeted traffic to your doorstep—virtual or literal. But where do you...
What is Outdoor Advertising? Definition and Types
Let's venture beyond the confines of our usual screens and take a walk in the world of advertising—the kind that greets you when you're out and about. This journey takes us through the bustling avenues of outdoor advertising, an arena where the sky's literally the...
Simple Tips for Successful White Label Marketing
White label marketing has gained popularity among businesses seeking to broaden their brand's reach without investing in developing products or services. It enables companies to utilize the expertise, resources, and reputation of white label providers to offer an...
Brand Development Explained in Marketing
Unraveling the concept of brand development is akin to digging into the rich soil of a garden where the seeds of a company's future will take root. Why is brand development important? At its core, brand development is the process of nurturing and sculpting a brand's...
ATL, BTL, TTL Marketing Concepts Explained
Not all marketing tactics are created equal. Different approaches cater to different needs and audiences. The trick is figuring out which tactic fits your business like a glove. In this journey through marketing concepts, we're going to explore the three main routes...
Email Authentication Essentials: Mastering DMARC, SPF, and DKIM
Introduction Email remains a vital tool for both personal and professional communication, yet its effectiveness is often hindered by phishing, fraud, and spam. As email providers step up their game with tighter filters to shield us from these threats, there’s a...
The Ultimate Guide to Online Privacy: Protecting Your Visual Data
As our presence becomes increasingly digital, keeping our privacy has never been more important. While most of the time we think about privacy, we think about securing our data before it goes flying across the web, but there’s a whole separate world you need to be...
10 Google Ads Extensions to Enhance Your Ad Performance
Navigating the digital marketing landscape can be a complex endeavor for Shopify Plus merchants. In this ever-evolving space, Google Ads extensions play a pivotal role in amplifying the reach and effectiveness of your advertising efforts. Understanding and utilizing...