Animas Marketing Blog
Helpful Tips and Strategies for Business Owners
How to Build a LinkedIn Marketing Strategy for SaaS Startups
Amid the ever-evolving terrain of the digital era, SaaS (Software as a Service) startups persistently seek out novel approaches to market their offerings with finesse. Within this quest, LinkedIn, the venerated hub of professional networking, has asserted itself as a...
4 Creative Places to Advertise in 2024
AdSense and Facebook are high competition. While they deserve a place in your strategy, you've got to get creative if you want to stand out from the crowd in this day and age. And that means advertising on lesser-known platforms that customers still use. ...
6 LinkedIn Lead Generation Tips for Your Business
Some people think LinkedIn is just a social media platform to seek job opportunities or post updates about their professional lives. This could not be further from the truth. Since its inception, LinkedIn has rapidly grown to become one of the most valuable...
Trade Show Innovations: Revitalizing Your Marketing Booths
Feeling bored with your usual trade show booth? Ready for a change? You've come to the right place. This piece is teeming with fresh, tactical suggestions to transform your booth. We're breaking down the hottest trends, tech advice, and design tactics to...
SEO In 2023’s Last Quarter: What Matters Most?
Gone are the days when SEO was a simpler game, and you could rank high on SERPs with some keywords and backlinks. You didn’t have to worry about a plethora of factors and constant algorithm updates. Unfortunately, we don’t have an official blueprint or...
Sales Funnel Analytics: Measuring Success and Identifying Pain Points
A sales funnel is crucial for any business wanting sustained growth. It’s a reflection of the customer’s journey through the purchase process—it begins right when they become aware of your business or product and concludes at the conversion stage. Moreover, it...
How Do You Test Software with Incomplete or Ambiguous Specifications?
Software testing is a fundamental component in ensuring the quality, dependability, and functionality of a software product. Nevertheless, the job of software testing can become challenging, particularly when faced with case studies or situations that are either...
How Do You Stay Relevant in Software Testing?
Software testing is in a perpetual state of flux, characterized by ongoing evolution and adaptation. As technology surges forward at an accelerating rate, those engaged in software testing must similarly evolve to remain aligned with industry trends and emerging...
How to Avoid Burnout in Software Testing
Software testers are integral to upholding the quality and dependability of the end product, yet the demands of their profession frequently pave the path to burnout. Burnout not only jeopardizes testers' well-being but also compromises the quality of the software...
Trade Show 101: A Comprehensive Journey through Exhibitions and Beyond
If you have been in the exhibitions business, you must have witnessed notable changes over the years. Whether you are into trade shows or facilitating corporate events, you must keep up with the advancements so that your exhibition is a success. In the past...
Nature of Business: Definitions and Examples
Welcome to the exciting world of business! In this journey, we're going to explore what business really means. It's not just about profits and offices; it's a vibrant landscape where ideas take shape, needs are met, and dreams are realized. At its core, the nature of...
Pricing in Marketing: Strategies and Models
While it may seem like a simple concept, pricing is much more than just attaching a number to a product or service. A pricing strategy is a critical element that can define a brand's position in the marketplace, influence customer perception, and directly impact a...