Software company vs. digital product studio. What’s the difference?

May 11, 2021

Choosing between a software company and a digital product studio can be confusing. Both the software company and digital product studio develop digital products and software.

Is there even much of a difference between the two? The answer is yes, and the answer is in the details.

software company

A software company is looking to quickly and accurately fulfill their client’s order. In contrast, a digital product studio is looking to ask questions and dig deep into the creative process of creating a digital product that customers will love.

 

What is a digital product? 

Digital products are products that utilize software to create value for their users and customers. People can use digital products for retail, augmented production, and many tangible goods or services.

The Google search engine is a type of digital product. A user will use their search engine to find a solution to a problem or answer a question.

Digital products exist to provide benefits to their users. A great example of this is Facebook. Facebook brings their users closer together by connecting them with their friends and family.

Today, many digital products are the smart devices we use every day and the applications (apps) on those devices. Your smartphone, smartwatch, tablet, and computer are all digital products. Along with the apps you use on them.

Many people might use a digital product like the dating app, Bumble, to meet someone. Then use another digital product like the app for Uber to get to and from their date safely. Software companies and digital studios created these digital products.

Today there are multiple ways to use digital products. There are also numerous developers of these digital products. Many will use a software company or digital product studio. However, what should your company choose for your business?

If your company is looking to develop a digital product, this video might help you zero in on the right digital product to start with for your business!

 

What is a Software Company

Hiring a good software company will resemble placing an order, filling out a questionnaire, and then getting that order fulfilled by the software company. They will create a digital product for you without providing a lot of feedback on creative direction, how it fits into a market, and more.

The software is looking to fulfill your order with a digital product that is safe and functional. Your company will need to provide all of the details about what your idea is for the product.

Software companies will be an excellent option for some businesses to develop their digital products and software. For many companies, it will be the most economical way to create their digital products.

What could be missing from a software company is the creation and development director for a successful product. A software company will not ask if the digital product is an excellent fit for the market. They will not ask what the value of the product is to its users. They will also not ask what features are necessary for the first version of the product.

It is up to the company to decide if this is the type of digital product they are looking to develop. Software companies have a specific way to create products. These products will be reliable. However, it is up to you to determine if your product idea is right for the market.

software company

 

What is a Digital Product Studio

Think of your favorite show on Netflix. A simple idea was likely the show’s first step. For example, the cast of Schitt’s Creek had everything and then lost everything. This idea is simple when you hear it, but the simplest of ideas can turn into a remarkable final product with the right creative team.

Digital product studios are looking to be the creative team to take your digital product from a simple questionnaire built product to something more customized. Their team is looking to ask the tough questions to improve the products they are designing for their clients.

As remarked by Bothrs, an excellent digital product studio will be looking to create a product that separates itself from the competition and speed up the development process. A digital product studio is not there to fulfill an order. Their studio is there to develop a digital product that will stand out in a crowd.

 

Who will fit your needs?

Let us take a look into the simple differences between digital product studios and software companies. Neither is a better choice than the other until you know what your company needs out of a digital product developer.

Money

Digital Product Studio
A digital product studio is for a company that has digital products that are essential to their business. If digital products are essential enough, the company should invest in having the best products they can. Digital product studios will develop the best teamwork and quality.

 

Software Company

It can be an excellent choice for an organization where software and digital products are not the focal points. Software companies will be the lowest cost option.

 

Time

Digital Product Studio

Strategy workshops will be held with the team to develop knowledge, verify where it fits in the market roadmap, and to legitimize the idea. Then the coding is done with real-time results.

Software Company

One or two developers will listen to your instructions and not question you. Speed is essential to software companies.

 

People

Digital Product Studio

A significant expense of a digital product studio is the team of experts who help develop and design the product. You will be hiring a group of senior developers, a project manager, a product owner, a product designer, and more. These experts will extrapolate all the information to help design the best product for the market.

Software Company

Instead of a significant team, you will be hiring a developer who does what you are them to do. There will be little to no suggestions or big picture ideas made by the developer. Many times less experienced junior developers are assigned to these tasks.

 

Choose What is Right for Your Business

Nobody understands your business more than you. You will need to decide if a software company or digital product studio is the right fit for your organization.

A software company exists to follow your direction and create the digital product you ask for through their questionnaire. Your company is in charge of being the creative director of this digital product project. Software companies are there to efficiently develop and deliver what you ask for—nothing less, nothing more. Consider hiring a development team in Ukraine if you want to turn your ideas into a viable startup using cutting-edge technologies within a reasonable budget.

Hiring a digital product studio will give you a creative team at your fingertips. A digital product studio’s goal is to listen to your idea, ask questions, make suggestions, and develop a digital product that is truly something the consumer is looking to use or buy.

Digital product studios are for businesses that plan to have digital products as a focal point of their success. Software companies are better suited for companies who are not looking to have digital products as a contributing part of their business.

Both can deliver great digital products. In the end, it is about what you want your digital product to be.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

Hiring an SEO Consultant in 2024 – A Guide to Success

As consumers increasingly turn to search engines for buying research and brands fight for online visibility, having an expert website optimization strategy fuels growth more than ever before. According to leading analysts, by 2025, 80% of all global web traffic is...

Google March Algorithm Updates: Digital Marketers Need to Know in 2024

The digital marketing space is ever-changing and Google is constantly putting the pace according to which it changes. The release of March 2024’s Google Algorithm Update has set off ripples in the digital marketing arena, which offers both challenges and chances for...

Six Cost-Effective Tactics for Boosting Online Visibility in 2024

Visibility is crucial in the digital marketplace. Small businesses especially, now more than ever, need to clinch top rankings in search results without draining resources.   So, if you’re eager to amplify your online presence in 2024, here are six cost-effective...

Most Common Types of Animation (including Traditional, 2D, 3D, Stop Motion)

Animation isn't just cartoon characters chasing each other on screen; it's an art form, a method of bringing static images to life, making them appear to move and breathe with a will of their own. At its core, animation involves creating a series of pictures or...

Examples of Subliminal Messages in Advertising

What exactly are subliminal messages? These are like the quiet movers and shakers of the advertising world, operating just beyond the threshold of our conscious awareness. Imagine a whisper so soft that your conscious mind might miss it, but your subconscious is all...

The Power of Direct Mail Marketing in the Digital Age

A decade ago, direct mail marketing seemed destined for the dustbin of history. As digital channels erupted in popularity, executives eager to appear progressive wrote off tactics their grandparents leveraged in favor of the latest social media darlings. Flashy yet...

A Guide to Billboard Advertising Costs in the U.S.

Let's get down to brass tacks and talk billboards. So, what's a billboard anyway? It's not just any big ol' sign by the roadside; it's a heavyweight champ in the advertising game. A billboard is like a shout from the rooftops in a world of whispers—a large-scale...

The Secret to Local Success: Building a Strong Online Foundation

In the fast-paced digital world, local businesses face the unique challenge of standing out in their community while competing in the broader online marketplace. The secret to local success lies not just in offering superior products or services but in building a...

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This