The Evolution of Marketing: 250 Years of Growth

The Evolution of Marketing: 250 Years of Growth

Trying to find a solid date to begin the timeline for the evolution of marketing is completely subjective. The concept of marketing can date all the way back to when commerce first began and traders had to come up with unique ways to promote their goods by catching...
How to Implement Project Management in Your Ad Agency?

How to Implement Project Management in Your Ad Agency?

For the modern ad agency, project management is key to creating successful campaigns. To get the most out of your team, you must have a strategy in place.   Introducing a project management plan can skyrocket productivity, boost creativity and drive results...
40 Branding Quotes for Inspiration

40 Branding Quotes for Inspiration

Branding – it’s a concept that shapes the business world, sets industry giants apart, and cultivates a connection between companies and customers. While you may already be familiar with a head marketer who has gone above and beyond to create a compelling...
The Coca-Cola Brand: An Iconic Branding Strategy

The Coca-Cola Brand: An Iconic Branding Strategy

Imagine that you’re in a grocery store, walking down the beverage aisle. Amidst the myriad of colors and logos, one particular design catches your eye – a familiar red label with a white script that reads: Coca-Cola. Instantly recognizable, isn’t it? There...