Search Engine Optimization does not have to be rocket science…

 

With some simple steps and research, you can find yourself one step ahead of other businesses in your industry with a competitive edge on knowing your audience.

For example, say you owned a live music venue with having three music venues in town. Although there are many methods in finding the correct terms and phrases for your target audience, wouldn’t you want to find the best way to market to your customers with a passion to music to drive them to your venue over others?

A simple term such as “live music in Austin” could resonate and be more applicable to your customers than the term “local venues in city limits”. When you have the proper tools and knowledge to drive down to the root of your target market’s searches, then you can find the best way to send the correct message to keep them interested in your business.

Keyword Research

There are many easy and fairly reliable keyword research tools on the internet to provide you with a great foundation of phrases.

If you are looking for a free option, you can use the keyword planner from Google.

https://adwords.google.com/KeywordPlanner

Google Adwords Example

Now Google wants you to sign up for a “paid” advertising campaign with them before using the Keyword Planner tool and will send you to that landing page. All you have to do to bypass this is to set-up an ad campaign without spending any money into it and putting it on pause.

Once you access the Keyword Planner tool, you will be able to target by location, language, and by search engine. You also have the option of adding negativekeywords. If you add to the negative keywords, the search inquiry will eliminate any search with that keyword in it.

This tool is an excellent way to get started with great keyword ideas and the competition level behind them.

There are endless amounts of Keyword Planning Tools

I personally like to use the application provided by https://app.wordtracker.com/ which is a paid service. Which tools you decide can be determined with how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service. I find it quite convenient due to the work I do for clients with SEO on a daily basis with Animas Marketing digital services but that is not the case for most small businesses looking to work SEO themselves.

Wordtracker Keyword Finder

Which tools you decide can be determined with how in-depth you want to build your keyword research but do not in any way feel you are obligated to spend tons of money on a paid service. I find it quite convenient due to the work I do for clients with SEO on a daily basis with Animas Marketing digital services but that is not the case for most small businesses looking to work SEO themselves.

Once again, take note to not only how important and searched a topic is, but also the competition behind any search phrase used. Once you have a list of all relevant words and phrases you can think of, brainstorm any type of “helper keywords” to go along with them. These words could be related to the location, names, or any other keywords that can be tied to your business specifically.

It is recommended that once you come up with the relevant keywords to your business, bring the list to your team to have them come up with any possible keywords. After brainstorming with your internal business team, take the list to outside representatives that are not affiliated with your business to get an outside perspective.

With the list, jot it down on a spreadsheet with all of the important metrics that you see as value to your business. For example, when using the Wordtracker App, I record three of the metrics that they provide.

 

Volume

This is simply how many times the phrases has been searched within a certain population.

iAAT

In Anchor And Title is a metric that checks in how many web pages a specific search phrase is included in both a title and anchor text (link.)

Competition

The competition metric can be calculated in multiple ways but in the case that I use it, it is the difference in search volume and web pages that are optimized for that phrase

Excel Keyword Research

With the correct metrics matched up with your business goals, you should in no time be able to come up with a lengthy and informative list of phrases that your potential customers might be using to find your business.

To learn more on the next “simple step” of SEO for the small business, stay tuned for the next blog post for On-Page Search Engine Optimization. If you have any questions or find this aspect of the business confusing, or just want to get weekly tips on subjects such as this for your small business, send us a message at Animas Marketing. We would be more than happy to answer any questions in your business SEO needs.

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