Digitally Transforming Your Business Communications to Support Marketing and Growth

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Created September 29, 2020

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need for companies to adapt and optimize their processes.

If your goal is to build a successful online business and ensure continuous growth in the years to come, then you have to embrace digital transformation in all its forms. Today, we will be focusing on the importance of digitally transforming your internal and external communications.

Communication is essential for a smooth-running business and is instrumental in ensuring productivity and output, as well as improving sales, marketing, customer support, PR, facilitating personalization and customization, and everything in between.

If you invest resources into creating a digital communication strategy to support your internal and internal processes, you will set the foundation for efficient and steady growth, especially in the new normal. With all of that in mind, let’s take a look at the key ways to digitally transform your business communications to support marketing and growth.


Communicating and collaborating with the right software

Whether you are managing an in-house employee collective or a remote workforce, there is no denying that you need to have the right software on hand to effectively manage teams, tasks, projects, and just the day-to-day life around the office.

From project management software to employee monitoring tools, there are many software solutions that can help you communicate and collaborate more efficiently and effectively in the digital realm. Of course, this kind of boost in internal communication and collaboration will invariably lead to greater productivity and output, which will positively influence your bottom line.

Your goal might be to generate qualified leads, convert more, retain more loyal customers, or all of that plus a hundred more complementary goals – and better communication will allow you to achieve all of that. That said, you need to leverage various tools that will facilitate the exchange of information in the digital workplace, so don’t think that Zoom alone will solve all your problems.


Optimizing processes for mobile communication

optimize mobile communication

Speaking of using various tools and software solutions, it is imperative to note that mobile communication is on a never-ending upward trajectory.

Even though email is still a great way to communicate and boost sales, you need to start thinking in terms of mobile correspondence and marketing if you are to address the needs and solve the problems of a mobile generation. Internally, this means that you need to provide your employees in all departments with a way to communicate on the go, using mobile apps and mobile-friendly software to facilitate seamless communication remotely.

Externally, on the other hand, this means that your employees need to be able to communicate with the mobile consumers seamlessly and address their unique needs in the way that suits them best. Given the fact that customers nowadays will not wait around for you to answer their emails, you need to be ready and able to pick up the phone, jump on a video call, or respond to their text messages via mobile. This also allows you to manage remote support and direct customer contact teams with ease.


Integrating a comprehensive communication tool

The best way to drive digital transformation in terms of communication and collaboration is to integrate one comprehensive communication solution, like VoIP. Voice over internet protocol is an all-in-one communication solution for businesses of all sizes, as it brings various digital features to your company to allow you to communicate internally and externally with ease. However, it’s most appealing advantage is that VoIP is affordable.

Provided that you take the time to research and find the best VoIP service providers on the market, you can facilitate low-cost communication on a national and even international level. Because you’re not paying for hefty phone call fees using the traditional landline, your teams are able to communicate in an affordable way from anywhere in the world.

This not only means that you can manage remote teams without breaking the bank, but it also means that you can have support teams stationed anywhere in the world as well. All of this allows you to communicate efficiently and effectively, and use VoIP’s other tools like mobile apps and video conferencing to take communication to the next level.


Focusing on cybersecurity in communication and marketing

cybesecurity in communication

All this talk about various digital tools begs the need to address a very real problem in an era of digital communication – cybersecurity. Simply put, you can’t expect your teams to communicate seamlessly and maintain productivity if they are at risk of leaking valuable company data or getting hacked.

Likewise, you can’t expect your customers to trust your brand and communicate with you if they’re unsure whether or not their personal information is truly safe in your hands. This is why elevating cybersecurity in digital marketing, sales, and especially internal and external communication should be your top priority.

Make sure to organize comprehensive cybersecurity workshops focusing on internal and external communication in order to educate your employees on how to keep themselves and your customers safe. Next, be sure to standardize all messaging and communication app use in your company to ensure end-to-end encryption on all correspondence – this is something that VoIP provides. Lastly, don’t forget to upgrade a better cloud provider to get cutting-edge cybersecurity and innovative features, which will also allow you to get the right trust badges and certifications to keep your customers’ minds at ease.


Leveraging AI-driven analytics

Last but not least, if your goal is to build a better communication strategy for the long term, then you have to act on relevant industry data. One of your key objectives should be to collect and collate as much data as you can in order to generate comprehensive reports. These reports will prove invaluable in shaping your communication strategy for the long haul, and will allow you to capitalize on all trends no matter where they may take the market and your industry. Be sure to use the built-in analytics tools in your VoIP system, CRM tool, and other digital tools you use to gather as much customer, employee, and industry data as possible.


Wrapping up

Digital transformation is the driving force behind long-term growth nowadays, so if you want to succeed, you need to modernize your communication strategy. Use these tips to digitally transform your business communications to drive sales and marketing, but also boost productivity and team cohesion in the new normal.


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