7 Common Email Writing Mistakes That Kills Your Sales

business clock icon
Created August 26, 2020

Do you want to use email marketing to its full potential? Then you need to put extra effort into writing excellent emails that could boost your sales. The best way to start with that mission is to find out what you are doing wrong.

Many marketers and business owners make seemingly irrelevant but deadly for their sales email writing mistakes. Considering that email is still on the top of the list of best marketing methods, you don’t want to approach the customers in the wrong way.

If you are ready to dedicate yourself to writing great emails that can boost your sales, here are the mistakes you need to stay clear from.

 

1. Making Spelling Mistakes

avoid spelling mistakes

The award for the number one email writing mistake deservingly goes to spelling errors. There is simply no room for such a mistake. Not in the world of an endless number of online proofreading tools.

You don’t even have to go to a proofreading platform to check the spelling. Simply integrate a tool such as Grammarly with your email provider, and it will check the spelling as you type.

Don’t expect that a customer will trust you with their credit card information if you can’t even spell the words properly. Therefore, without any exception, make sure that you proofread every email before you hit that send button.

 

2. Disregarding the Subject Line

The subject line is like the headline of your email. It’s the first thing a user sees when they receive your email. Missing a chance to make a good first impression can be a huge mistake.

Just think about all those emails that you left unopened, or you instantly deleted them. Your emails will be one of those if you don’t pay attention to the subject line.

Based on a subject like a customer will assess whether they will open your email or not. Therefore, you can’t allow yourself to write a poor subject line.

Avoid the following mistakes when writing your subject line:

  • Using spammy words (buy now, credit, cash bonus, limited-time offer, etc.)
  • Lengthy subject line
  • One-word subject line
  • Overusing emojis

 

3. Using All Caps

using all caps writing

Writing an email by using solely ALL CAPS can instantly chase away potential customers. In writing, all caps are used for emphasis. However, when the entire email content or subject line is written in all caps, it can be interpreted as rude.

Simply put, all caps remind people of shouting. So, sending an email in all caps will make people feel like your yelling at them. Not what you were going for, right?

Use all caps only if you want to emphasize a certain word or phrase within the content.

 

4. Not Segmenting Content

Sales emails aren’t cut out for endless blocks of text. That’s just not what customers expect.

Not using paragraphs will make your email content seem as if you are sending out an essay. The moment the recipient sees such content, they will give up on reading it.

With 293.6 billion emails sent and received every day, there isn’t enough time for reading unstructured emails.

The reason why separating your content into paragraphs is important to readers is because it helps them skim the content. The information is segmented so they can take a glimpse and spot the keywords more easily.

If your content segmenting skills aren’t the best, you might want to get some help from writing tools. Turn to writing services or thesis sites whose writers can help you edit your content for an affordable price. Working with a writer or editor is very useful as they can give you some pointers.

 

5. Mistyping Your Contact Information

contact information

In case the purpose of your email is to get your potential clients and customers to get back to you, be very careful about the punctuality of your content information.

Missing a single digit in your contact number or misspelling the sales email can ruin any chance of making a sale.

The worst-case scenario is that you create a signature with a mistyped phone number and urge people to give you a call. Not only will they not be able to reach you, but the operator will inform them that the number doesn’t exist. You don’t want your email to seem like a scam, don’t you?

 

6. Getting the Dates Wrong

You might think, “Who would get the date wrong,” but it happens. In all that rush to send out the emails as quickly as possible, the dates can get missed up.

Sending an email that you have a big sale on November the 18th while you meant to put the sale in action on the 8th can be a huge miss on the part of your company. Dates aren’t something you can mess around. Not in this fast-paced world.

Another date-wise tip is to be cautious when corresponding with your international clients. Keep in mind that Europeans write the date in a different manner. They use D/M/Y format, instead of M/D/Y.

So, if you write to your international client that you should have a sales meeting on 12/11 (thinking of December the 11th), they will be all set to talk to you on the 12th of November.

 

7. Adding Broken Links

404 broken links

Links and call-to-actions are great for increasing sales. However, not when you use broken links.

You can do your best to make the prospects interested in your offer and write incredibly convincing content. But once the recipient decides to take action and clicks on the link, there’s nothing. Frustrating scenario, right?

Aside from losing any chance to make a sale, you’ll present your company as sloppy and unprofessional.

Be respectful of people’s time and attention. If they have taken a few minutes to read the email, and they want to act on it, don’t make them feel like it was all in vain.

To prevent this from happening, double-check that the links you include in the email are working properly. It will only take a minute of your time to check the links, but it will make a big difference if you spot and replace a broken link in time.

 

Spotless Emails as a Path towards Increased Sales

Email marketing can be very challenging. Thinking of creative ideas on how to attract new customers can be time-consuming and nerve-wracking. You don’t want to waste those efforts because of email writing mistakes.

Ensuring that you don’t make some of these common mistakes is a great start. These mistakes can throw away the recipient in a heartbeat. That’s why you have to be cautious and do your best to avoid them.

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

5 Critical Tips for Building a Successful Online Business

5 Critical Tips for Building a Successful Online Business Created September 24, 2020 We all hear success stories from ordinary people who were once just like us but had an amazing idea and the guts to leave everything behind in favor of pursuing their dream. And now...

How to Build a Business App That Generates Quality Leads

How to Build a Business App That Generates Quality Leads Created August 8, 2020 While you may already have a successful business website and blog in place, keeping up with the times and going one step further by creating an app can be a great way to build strong...

11 Best Ways to Boost E-Commerce Sales Fast

11 Best Ways to Boost an eCommerce Website Created July 28, 2020 These days e-commerce is becoming really popular and today everyone is trying to sell products & services online. Getting more customers and sales is the main objective of all e-commerce businesses....

Why B2B E-Commerce Is a Top Growth Sector Today

Why B2B E-Commerce Is a Top Growth Sector Today Created June 25, 2020 The global B2B industry is showing no signs of slowing down and paired with today’s technological advancements; it has created immense opportunities for businesses to grow. As the Coronavirus...

6 Essentials of a Successful B2B Marketing Strategy

6 Essentials of a Successful B2B Marketing Strategy Created June 15, 2020 As more and more businesses enter the market, making yours stand out becomes all the more crucial. On top of that, customers’ tastes and perceptions are also constantly changing. So, your firm...

6 Powerful Ways to Increase Your Online Sales

6 Ways to Increase Your Online Sales Created May 25, 2020 Now that the brunt of global commerce and trade is shifting to the online realm due to the fact that half the world is on lockdown and that businesses are forced to integrate eCommerce into their operations,...

How to Re-platform your e-Commerce Store for Success

How To Re-Platform Your Ecommerce Store For Success Created August 25th, 2019 In the long run, it’s good to make business mistakes. They teach us more than our successes can. They humble us. They push us to try harder and do better. Never forget this: if the world of...

3 Tried and Tested Techniques that will Grow your Online Store

3 Tried-and-Tested Techniques That Will Grow Your Online Store Created Feb. 26st, 2018 There’s an immense freedom to be found in escaping the world of regular office life and starting an online store. Suddenly, you’re unbound from the classic restrictions on your time...

Read more articles about marketing.

A Guide to Success: How Email and Content Marketing Work Together

A Guide to Success: How Email and Content Marketing Work Together

A Guide to Success: How Email and Content Marketing Work Together Created November 26, 2020 Building customer trust seems like an elusive concept, but that is why content marketing has come to life in the first place. Everything you create, publish, and share across...

Video Marketing With Vidnami: How Does It Work?

Video Marketing With Vidnami: How Does It Work?

Video Marketing With Vidnami: How Does It Work? Created November 25, 2020 There's no doubt about it that video has become one of the most popular ways to market and grow your online business. If you've ever logged into YouTube to notice videos with hundreds of...

Why You Should Learn How to Send a Mail Merge in Gmail

Why You Should Learn How to Send a Mail Merge in Gmail

Why You Should Learn How to Send a Mail Merge in Gmail Created November 15, 2020 Mail Merge Lets You Incorporate Data From Microsoft Excel to Create a Batch of Documents for Individual Recipients Does your company send large batches of emails to subscribers and...

How to Build Effective Real Estate Landing Pages

How to Build Effective Real Estate Landing Pages

How to Build Effective Real Estate Landing Pages Created November 13, 2020 As a real estate professional, whether you're trying to find buyers for a property or looking for homeowners who want to sell their houses, whatever helps reach your target audience better is a...

Digital Marketing in the Cryptocurrency World

Digital Marketing in the Cryptocurrency World

Digital Marketing in the Cryptocurrency World Created November 8, 2020 As popular as bitcoin might be today, it didn’t simply sprout into existence to be discovered and appreciated by the masses overnight. On the contrary, building up its reputation, establishing this...

Writing a Company Blog Can Bring You All… or Nothing

Writing a Company Blog Can Bring You All… or Nothing

Writing a Company Blog Can Bring You All... or Nothing Created November 5, 2020 How many times have you visited the blog section within the website of a company that operates in a niche that interests you, either personally or for business reasons, and the page was...

Share This