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Animas Marketing

Web Design · SEO · Google Ads

Practicing What We Preach

Animas Marketing is the project you're looking at right now. We built our own agency website using the same standards we apply to every client engagement: SEO-first information architecture, semantic HTML, mobile-first responsive layouts, original photography from Southwest Colorado, and performance budgets that keep every page snappy on a phone in the field.

When Tyler Rice founded Animas Marketing during his senior year at Fort Lewis College in December 2016, the goal was simple: bring big-agency caliber digital marketing to small businesses in Durango and the Four Corners region. A decade later, that mandate still shapes how we build sites — including this one. We use the website as a living showcase: every block, every typography choice, every color token in this page is part of the same component library we ship to clients. If something breaks here, it would break there. So nothing breaks here.

The site is hand-authored, version-controlled, and deploys to Cloudflare's global edge from a single push to master. We don't lean on bloated themes or page builders that bury content under JavaScript. Pages render server-side, hydrate progressively, and pass Google's Core Web Vitals on the slowest connections we test in Silverton and Pagosa Springs. The site doubles as our portfolio, our brochure, and our hiring page — and every block on every page is editable through the same client editor we ship to our customers.

At a Glance

100

Lighthouse Performance

<1.2s

Largest Contentful Paint

10 yrs

Serving Durango

How We Built It

  1. Information Architecture

    Mapped services, audience pain points, and conversion paths before designing a single screen.

  2. Component System

    Authored a shared design system of atoms, widgets, and section blocks reused across every page.

  3. SEO & Performance

    Tuned structured data, Core Web Vitals, and image variants until every page passed the budget.

What's Inside

Component-Driven

Every section is a reusable block — the same library that ships to client sites.

Edge-Rendered

Astro SSR on Cloudflare Pages serves static-fast HTML from a global edge.

Editor-Ready

Authors edit copy and swap images through the same client editor we ship to customers.

Structured Data

Service, FAQ, LocalBusiness, and Review schema for richer Google search results.

Local Imagery

Original photography of the Animas River, Main Avenue, and Southwest Colorado high country.

Accessibility-First

Semantic HTML, focus management, and WCAG AA contrast across every theme.

Want a Site Like This?

Let's build one. Free consultation, transparent pricing, and no aggressive sales tactics.