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Who Manages Google Ads in Durango, CO?

Animas Marketing runs Google Ads and paid-search management tuned for the small Durango market since 2016. We handle keyword research, geo-targeting, conversion tracking, and monthly optimization for businesses in Durango, Pagosa Springs, and across the Four Corners and Southwest Colorado region.

Google Ads Management Built for Durango's Ad Market

We build every campaign around geo-targeting and conversion tracking first — so you know exactly what each dollar produces. Our reporting goes beyond clicks to show cost-per-conversion, revenue attribution, and where your next optimization dollar should go. Durango's ad market moves with the tourist season: outfitter and lodging searches spike from Memorial Day through Labor Day, ski-related searches turn on the week Purgatory opens, and contractor and home-service searches hold steady through the summer building season. We shift budgets and geo-targeting radius around those swings instead of running the same flat spend in July that we'd run in January.

Our Google Ads Process

  1. Account Audit

    Review your existing Google Ads account — or set up a new one — to identify wasted spend and missed opportunities before we touch a single bid.

  2. Keyword Research

    Identify high-intent keywords your Colorado customers actually use, including negatives to filter out clicks that will never convert.

  3. Campaign Build

    Craft compelling ad copy with strong CTAs, build geo-targeted ad groups, and configure bidding strategies matched to your conversion goals.

  4. Landing Page Alignment

    Review destination pages and recommend changes so the message from ad click to page headline is consistent and conversion-ready.

  5. Conversion Tracking

    Set up Google Ads conversion tracking and link to GA4 — capturing form fills, calls, and key page events so decisions run on real data.

  6. Monthly Optimization

    Refine bids, test new ad variations, expand winning keywords, and prune underperformers — every change documented in your monthly report.

What You Get

Keyword Research

High-intent keywords your customers use, with negatives to cut waste and lower cost-per-click.

Geo-Targeting

Target specific cities, zip codes, or radius areas so ads reach your real service area.

Conversion Tracking

Form fills, calls, and page events tracked so every optimization uses real outcome data.

Negative Keywords

Filter irrelevant searches to cut wasted ad spend and improve campaign quality score.

Landing Page Reviews

Align destination pages with your ads to improve click-to-conversion rates.

Monthly Reporting

Clear reports covering impressions, clicks, conversions, and cost-per-conversion.

Google Ads Pricing Plans

Management fees only — ad spend billed separately by Google. Save 20% with a 1-year commitment.

Monthly Annual Save 20%

Google Ads Starter

Management fee only — ad spend billed separately by Google.

$450 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $360/mo for the entire year (saves $1,080/year). Ad spend is billed directly by Google — not included here.

  • Keyword Research

    Up to 10 high-intent keywords identified through competitor research and matched to your services.

  • Campaign Setup & Ad Copy

    Campaign structure, ad groups, and two ad variations written and tested per campaign.

  • Geo-Targeting

    Ads shown only in your defined service area — city, zip, or radius targeting around your location.

  • Conversion Tracking

    Form fills, phone calls, and key page actions tracked so optimization runs on real outcomes, not just clicks.

  • Google Analytics Integration

    Linked to your GA4 property so on-site engagement data feeds back into campaign decisions.

  • Monthly Performance Report

    Written monthly report covering impressions, clicks, CPC, conversions, and cost-per-conversion.

  • Account Ownership Stays With You

    Your Google Ads account belongs to you. We manage under agency MCC access — you keep the account if we ever part ways.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Retargeting Campaigns

  • Landing Page Optimization

  • Priority Support

  • Weekly Optimization

Choose Starter

Google Ads Starter

Management fee only — ad spend billed separately by Google.

$360 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $360/mo for the entire year (saves $1,080/year). Ad spend is billed directly by Google — not included here.

  • Keyword Research

    Up to 10 high-intent keywords identified through competitor research and matched to your services.

  • Campaign Setup & Ad Copy

    Campaign structure, ad groups, and two ad variations written and tested per campaign.

  • Geo-Targeting

    Ads shown only in your defined service area — city, zip, or radius targeting around your location.

  • Conversion Tracking

    Form fills, phone calls, and key page actions tracked so optimization runs on real outcomes, not just clicks.

  • Google Analytics Integration

    Linked to your GA4 property so on-site engagement data feeds back into campaign decisions.

  • Monthly Performance Report

    Written monthly report covering impressions, clicks, CPC, conversions, and cost-per-conversion.

  • Account Ownership Stays With You

    Your Google Ads account belongs to you. We manage under agency MCC access — you keep the account if we ever part ways.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Retargeting Campaigns

  • Landing Page Optimization

  • Priority Support

  • Weekly Optimization

Choose Starter
Most Popular

Google Ads Growth

Management fee only — ad spend billed separately by Google.

$800 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $640/mo for the entire year (saves $1,920/year). Ad spend is billed directly by Google — not included here.

  • Everything in Starter

    All features from the Google Ads Starter plan are included.

  • Up to 25 Keywords

    Expanded keyword set covering branded, competitor, and high-intent service-area terms with negatives to filter waste.

  • 4 Ad Variations + A/B Testing

    Four ad variations per campaign with active A/B testing so winning headlines get more impression share over time.

  • Retargeting Campaigns

    Display-network and search retargeting to recapture site visitors who didn't convert on their first visit.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages — headlines, CTAs, form placement, and page speed improvements.

  • Bi-Monthly Reporting

    Reporting twice per month with mid-cycle adjustments — bids, budgets, and creative refreshed in near real time.

  • Competitor Ad Analysis

    Review competitor ad copy and keyword strategies to identify gaps and opportunities in your campaigns.

  • Negative Keyword Management

    Ongoing negative keyword refinement to cut irrelevant clicks and protect your budget from wasted spend.

  • Performance Max Campaigns

    Google's AI-driven Performance Max campaigns layered onto Search to reach buyers across every Google surface — Search, Display, YouTube, Gmail, and Maps — from a single campaign.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Weekly Optimization

  • Dedicated Strategist

  • Video & Display Campaigns

Choose Growth
Most Popular

Google Ads Growth

Management fee only — ad spend billed separately by Google.

$640 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $640/mo for the entire year (saves $1,920/year). Ad spend is billed directly by Google — not included here.

  • Everything in Starter

    All features from the Google Ads Starter plan are included.

  • Up to 25 Keywords

    Expanded keyword set covering branded, competitor, and high-intent service-area terms with negatives to filter waste.

  • 4 Ad Variations + A/B Testing

    Four ad variations per campaign with active A/B testing so winning headlines get more impression share over time.

  • Retargeting Campaigns

    Display-network and search retargeting to recapture site visitors who didn't convert on their first visit.

  • Landing Page Optimization

    Recommendations and minor edits to destination pages — headlines, CTAs, form placement, and page speed improvements.

  • Bi-Monthly Reporting

    Reporting twice per month with mid-cycle adjustments — bids, budgets, and creative refreshed in near real time.

  • Competitor Ad Analysis

    Review competitor ad copy and keyword strategies to identify gaps and opportunities in your campaigns.

  • Negative Keyword Management

    Ongoing negative keyword refinement to cut irrelevant clicks and protect your budget from wasted spend.

  • Performance Max Campaigns

    Google's AI-driven Performance Max campaigns layered onto Search to reach buyers across every Google surface — Search, Display, YouTube, Gmail, and Maps — from a single campaign.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on where media dollars go.

  • Weekly Optimization

  • Dedicated Strategist

  • Video & Display Campaigns

Choose Growth

Google Ads Premium

Management fee only — ad spend billed separately by Google.

$1,500 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $1,200/mo for the entire year (saves $3,600/year). Ad spend is billed directly by Google — not included here.

  • Everything in Growth

    All features from the Google Ads Growth plan are included.

  • Unlimited Keywords

    Keyword set expands as needed across all service categories, geos, and seasonal opportunities — no cap.

  • Video & Display Campaigns

    YouTube video ads and Google Display Network campaigns layered onto Search for full-funnel coverage.

  • Advanced Retargeting

    Sequenced retargeting across Search, Display, YouTube, and Gmail tuned to each visitor's intent stage.

  • Weekly Optimization

    Bid, budget, and creative adjustments made weekly so your campaigns respond to data within the same week.

  • Dedicated Strategist

    A single named point of contact runs your strategy calls, reviews creative, and coordinates every change in your accounts.

  • Priority Support

    Same-day response times and direct Slack or phone access to your strategist for urgent changes.

  • Advanced Conversion Modeling

    Enhanced conversion modeling including offline import, enhanced conversions, and value-based bidding where applicable.

  • Full-Funnel Campaign Strategy

    Coordinated awareness, consideration, and conversion campaigns across Search, Display, YouTube, and Performance Max — with custom audiences and lookalikes mapped to each stage of the buyer's journey.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on media costs.

  • Quarterly Business Reviews

    Formal quarterly review covering YTD performance, competitive landscape shifts, and strategy for the next 90 days.

  • Custom Reporting Dashboard

    Live Looker Studio dashboard with your key metrics so you can check performance any time without waiting for a report.
Choose Premium

Google Ads Premium

Management fee only — ad spend billed separately by Google.

$1,200 /mo
Save 20% with 1 year commitment Lock in a 20% discount with a 1-year commitment. Pay monthly at $1,200/mo for the entire year (saves $3,600/year). Ad spend is billed directly by Google — not included here.

  • Everything in Growth

    All features from the Google Ads Growth plan are included.

  • Unlimited Keywords

    Keyword set expands as needed across all service categories, geos, and seasonal opportunities — no cap.

  • Video & Display Campaigns

    YouTube video ads and Google Display Network campaigns layered onto Search for full-funnel coverage.

  • Advanced Retargeting

    Sequenced retargeting across Search, Display, YouTube, and Gmail tuned to each visitor's intent stage.

  • Weekly Optimization

    Bid, budget, and creative adjustments made weekly so your campaigns respond to data within the same week.

  • Dedicated Strategist

    A single named point of contact runs your strategy calls, reviews creative, and coordinates every change in your accounts.

  • Priority Support

    Same-day response times and direct Slack or phone access to your strategist for urgent changes.

  • Advanced Conversion Modeling

    Enhanced conversion modeling including offline import, enhanced conversions, and value-based bidding where applicable.

  • Full-Funnel Campaign Strategy

    Coordinated awareness, consideration, and conversion campaigns across Search, Display, YouTube, and Performance Max — with custom audiences and lookalikes mapped to each stage of the buyer's journey.

  • Ad Spend: Billed by Google

    Management fee is separate from ad spend. You pay Google directly — no markup, full transparency on media costs.

  • Quarterly Business Reviews

    Formal quarterly review covering YTD performance, competitive landscape shifts, and strategy for the next 90 days.

  • Custom Reporting Dashboard

    Live Looker Studio dashboard with your key metrics so you can check performance any time without waiting for a report.
Choose Premium

Why Choose Animas for Google Ads

Google Ads Certified — Our team holds current Google Ads certifications across Search, Display, and Video, with agency MCC access to beta features and direct Google support.

Real Local Team — Based in Durango, we meet clients in person, understand the Southwest Colorado market, and only take on campaigns where we know we can deliver results.

Results-Driven Reporting — Every report ties spend to conversions, not just clicks. You always know your cost-per-lead and where to invest the next optimization dollar.

Transparent Pricing — Management fees are published openly above and billed separately from your Google ad spend. No hidden fees, no media markups, no surprises.

Proven in Durango — Browse our portfolio of Durango and Southwest Colorado businesses, and pair paid search with Durango SEO and everything else our Durango marketing agency offers, for compounding results.

Built to Track Outcomes, Not Clicks — For Southwest Health System, a regional Four Corners health system, we structured Google Ads by service line and mapped conversion tracking to booked appointments rather than form fills, so ad spend measured against the number that actually mattered.

Local Guides — More on paid search from our Durango team: Google Ads for Durango local businesses, setting a realistic Google Ads budget in Durango, and Google Ads vs SEO for Durango businesses.

Across the Four Corners — We work the same way for businesses in Durango, Bayfield, Cortez, Pagosa Springs, Telluride, and Farmington, NM.

Get a Free Consultation
Google Ads ROI dashboard showing campaign performance metrics for a Colorado business managed by Animas Marketing.

Google Ads FAQ

Common questions about Google Ads management.

Who offers Google Ads management in Durango, CO?

Animas Marketing offers Google Ads management in Durango, CO, running geo-targeted paid-search campaigns for local businesses since 2016. We handle keyword research, ad creation, conversion tracking, and monthly optimization tuned for the Durango market. We serve businesses in Durango, Pagosa Springs, and throughout the Four Corners and Southwest Colorado region.

Is ad spend included in your management fees?

No. Management fees and ad spend are billed separately. You set the ad budget and pay Google directly through your account. Our fee covers strategy, setup, ad creation, ongoing optimization, and reporting — never the media spend itself. You retain full account ownership.

How quickly will I see results from Google Ads?

Google Ads is faster than SEO — most campaigns produce clicks and leads within the first week. Real optimization happens over the first month or two as we collect conversion data, refine targeting, and trim wasted spend. Expect each month to improve meaningfully over the last.

Can you target customers in specific Colorado areas?

Yes. Geo-targeting is a core part of every campaign. We can target specific cities, zip codes, or a radius around your business — showing ads only to people searching in Durango, across Southwest Colorado, or statewide depending on your service area and goals.

How does conversion tracking work?

We set up Google Ads conversion tracking and link it to Google Analytics 4. This captures form fills, phone calls, and key page actions so every optimization decision runs on real outcomes — not just impressions and clicks. You'll see cost-per-conversion in every report.

Do you optimize landing pages as part of the service?

Growth and Premium plans include landing page optimization — recommendations and minor edits to destination pages to improve conversion rate, including headlines, CTAs, form placement, and page speed. Full page rebuilds are a separate project, and we'll recommend one if it makes sense.

Are you Google Ads certified?

Yes. Our team holds current Google Ads certifications across Search, Display, and Video. We manage accounts under a Google Partner MCC with access to beta features, direct Google support, and agency-level tools not available to individual advertisers.

How much does Google Ads management cost in Durango?

Our Durango Google Ads management fees start at $450/month for Starter, $800/month for Growth, and $1,500/month for Premium — full tier breakdowns are above. Ad spend is separate. You pay Google directly for that, so you always see exactly where the media dollars go — no markup, no guessing.

Is there a Google Ads agency near me in Durango, or should I hire a national PPC firm?

Animas Marketing is a Durango-based Google Ads agency at 552 E 5th Ave, managing campaigns for local businesses since 2016 — not a national account pool that reassigns your account every few months. We know which searches actually come from Durango, Cortez, or Farmington versus a national keyword tool's guess, and we meet clients in person.

Ready to Get More Customers?

Free consultation and a clear conversion plan.

Contact Us Today