Verbatim Coding and Open-Ended Survey Analysis

Verbatim Coding and Open-Ended Survey Analysis

In today’s era of data-driven decision-making, understanding customer preferences and behavior mandates the use of surveys. Open-ended questions are useful in responses that detail unfiltered thoughts of the respondents. However, analyzing this raw data poses a...
Best Jobs with an MBA in Business Analytics

Best Jobs with an MBA in Business Analytics

In the modern era, data drives nearly every aspect of life—from how we shop to how businesses operate. Patterns in data help us make better choices, whether it’s adjusting a marketing campaign or forecasting inventory needs. For companies, data doesn’t just provide...
When Do You Stop Being a Small Business?

When Do You Stop Being a Small Business?

There is a lot of advice and help out there for businesses just starting out – small businesses, in other words. However, this term doesn’t just refer to when you’ve only recently begun your entrepreneurial journey; it can still apply after years if you feel like...