10 Web Design Essentials For Small Businesses

July 3, 2022


Establishing a business isn’t a walk in the park, especially with the number of competitors you’ll encounter. Apart from creating the best products or services, you also need to ensure that you allow your website to be attractive so you can attract more people as they can easily navigate and browse through your page with ease.

Designing a website can be tricky as you must ensure that you create the perfect balance of everything right from the colors down to the arrangement of your website. To ensure that you’ll be getting the perfect output, hiring a service would surely be helpful. You can check more info here and see how hiring a web design company can benefit your business. Alternatively, you can always try to do it on your own to cut costs and allow yourself to gain more knowledge about the web design environment. With that, listed below are some web design essentials that could benefit your small business:


1. An Eye-Catching Landing Page

According to a company of website design for recruitment agencies, as a small business, your main goal should be to attract as many customers as possible. One way you can do that is by creating an eye-catching landing page. The more professional and well-crafted you allow this page to be, the more people would be interested in browsing your website and hopefully trust your brand. You can either add a 3D effect or include media with a creative shot of your product. Moreover, the photo or video should match your entire website’s background for a seamless finish.


2. Proper Color Branding

To allow your customers to know your company further, it’ll be helpful if you could incorporate proper branding into your website. Apart from displaying your logo on your main menu, it’ll be beneficial if you could use consistent color schemes on your website that best represents your brand. For example, if your brand uses blue and yellow, it’s best not to mix it with different colors that you might think would go well with them, other than black and white. Using additional colors, such as green or orange, might confuse your customers about what color branding they have to stick with.


3. Mobile-Friendly Design

Today, most people aren’t browsing different websites on their computers but on their own handy devices, such as their smartphones and tablets. With this said, you should create a mobile-friendly page to allow your website to be compatible with any screen size. You can begin by making the entire page responsive, depending on the device’s size, and enable some design adjustments that allow a user to experience the same mobile and computer browsing.


4. Easy Navigation

No one enjoys browsing a website that is difficult to get around with, especially if you’re trying to visit a page that’s usually easy to locate. As you build your website, make it easy to navigate as much as possible. Your important menus should easily be seen on your main menu and include other subheadings on each menu. Moreover, you should also ensure consistency across your entire webpage and avoid changing the main menu when switching to a different page.


5. Noticeable CTA Buttons

When building a website, a Call To Action (CTA) button is essential as it lets your visitors know what they can do inside your website. You can’t expect them to immediately know which areas to click if they can’t see it well or the link isn’t obvious enough. For your CTA buttons, you should make them as obvious as possible. Ideally, you should use a bold color with a thick border allowing people to spot them on every page easily. Changing its color once you hover it will let your visitors see that it’s something they should click on.


6. Balancing Of Elements


While it might seem like a fun idea, not everyone enjoys a color-heavy website nowadays, especially if they’re a splash of various colors and patterns. Most people nowadays are looking for minimalistic yet functional designs. If you need to add something grand to your website, ensure that you balance it well with minor details and allow your media to be the highlight of the page. As you go on, you need to ensure that you balance your website well by mixing enough small and big details to make your website more engaging.


7. Improve Website Speed

Not everyone would be willing to wait for a website to load, especially if they’re just curious about what your company is all about. Most people close their tabs if the website takes longer than two seconds to load, especially with their steady internet connection. To prevent losing visitors, you should improve your website speed and try to load it before the two-second mark. You could try reducing its file size and removing unnecessary media that could hold your website back. There are plenty of apps available that allow you to test your website speed and see where you need to improve.


8. Include Enough Media

A good website design is something that has enough media on it. This way, visitors can fully imagine what you’re trying to sell and feel its experience. Ideally, you should include at least three photos on every page and a maximum of one video per each. It will provide the right balance of text and media proportions, allowing visitors to read the essential information while engaging with your media.


9. Provide Trust Elements

As a small business, you need to earn the trust of your website visitors. To make it happen, you should include customer testimonials and product or service reviews on your website for everyone to see. You can display a snippet on your home page and have them on each of your products or services they can add to the cart. The more authentic you allow your website to be, the more people would be interested in buying from your business.

10. Visible Contact Information

Since you’re still a small business, you should allow more people to get in touch with you as quickly as possible. This way, they can quickly reach out to you and learn more about your brand and other platforms, including your social media. To make it happen, you should make your contact information available on every page. You can put it in the footer or home page below it.



Designing a website for small businesses is challenging as you need to ensure that your website will stand up to the crowd. Adding those essentials would help ensure that you’re using the complementing elements to create the perfect website that would attract visitors in the best way possible.


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