More than two billion people are active Instagram users! These users are all over the world and often use Instagram to find products, contact businesses, and share content with their friends. Imagine how much your small business could grow if you leveraged this global market to share and browse your products.

If you already have an Instagram and struggle to build posts or gain followers, it might seem hopeless. But, with a few Instagram tips, you can learn how to turn the tide and start getting the following you deserve. Read on to learn how to do it!

1. Eye-Catching Graphics

The average Instagram user swipes down an endless stream of content, stopping only when something catches their eye. This means that, at first, they aren’t reading your captions. The images you use inform their first impression and help them decide whether or not to stop on your post.

Learning how to make the best Instagram photos takes time and effort, but there are a few tools that can make it easier. With Adobe Cloud Express, you get access to tons of simple, intuitive photo processing tools that can make your images more attention-grabbing.

For instance, with the background remover, you can snip out important parts of photos and insert them into premade templates. From there, you can incorporate your own graphics and logos. It takes all the hard work out of the content creation, leaving you with only the fun parts.

2. Schedule Your Posts

If you’re wondering how to get more Instagram followers, the content you post is just as important as when you post it.

You should try to post every day at times that cater to your target audience. This will maximize your visibility and engagement. The best time to post on Instagram is in the morning on weekdays. You can also post in the morning over the weekend, but make it a little later because many people sleep in.

Posting daily is best, as long as you don’t sacrifice quality for quantity. There’s no need to post junk every day and risk spamming your followers.

3. Follow Trends on Reels

Instagram trends come and go, so spend some time every week identifying current trends that are appropriate for your business. Incorporating trendy reels into your feed is a great way to grab attention and start getting more followers.

Use popular songs and reel formats to highlight things you love about your business, hard parts of your day or relatable struggles in the world of customer service. It only takes one perfect reel to go viral, so don’t be disheartened if your first tries don’t go perfectly. Instagram for business is a numbers game, so try again next week!

Use Instagram Tips to Reach Success

If you’re struggling to tap into the benefits of Instagram, your strategy probably just needs a few tweaks to start working. With these Instagram tips, you should be well on your way.

But, remember that social media is a moving target. What worked last year may flop this year. Flexibility is key to Instagram marketing, so check out our blog today for the latest marketing tips and trends!