3 Ways to Increase Your Company’s Visibility

April 5, 2021

To increase your company’s visibility, you must do more than just create quality content, work with influencers and engage customers you must also build a stunning website, optimize your content for mobile applications and constantly improve your search engine optimization (SEO) to name just a few things necessary to achieve your goal of increasing visibility. First and foremost, people must know your company exists, lest they end up shopping with your well-known competitors. This article will focus on three proven ways to get attention in a sea of companies looking to survive in the marketplace by standing out in the crowd through increased visibility.

increase company visibility

1: Create Word of Mouth to Propel Your Product into Headlines.

To increase your company’s visibility, you must know how to build hype around your product. Several marketing channels exist that you can use to propagate brand awareness and get people interested in your latest creation but the undisputed champion for building visibility is organically generating a word of mouth campaign. The natural manifestation of word of mouth is hard to generate but once the buzz gets going, it is hard to stop. When Coca Cola launched Coke, the controversy behind the iconic brand being put to rest in favor of a soda that most people hated generated enough worldwide publicity for the brand name company that it generated billions of dollars-worth of free publicity. So too, when Donald Trump announced his run for President of the United States his controversial run garnered so much free publicity that it helped solidify his way into the White House. In the case of Coca Cola and Donald Trump, daring to stir up some controversy without harming anyone, ultimately paid off by generating incredible free media attention. So too, in 2009 the Modern Art Music Movement (MAMM) made history by producing an award-winning film inspired by Florida Case # 50-2006-CC-016579, dubbed “The Crackhead Jesus Trials” by mainstream media outlets including, the USA Today Network. The film titled, ‘Crackhead Jesus: The Movie’, generated such buzz through organic word of mouth that years later, people around the world are still talking about the independent film noted by Cox Communications executives as being one of the most successful marketing campaigns in advertising history.

 

2: Build a Strong Website With Blog to Promote Your Brand.

With few exceptions, the days of advertising in newspaper ads and flyers are long gone. Today seemingly everything is promoted on the world wide web therefore, build a website to increase your company’s visibility. Hire someone with a complete understanding of sales prospecting, Google search, and marketing automation that can swiftly connect the dots with all of your marketing campaign efforts. Make sure the website design is interactive and includes customized features, fast page speed and is mobile-friendly. Ultimately, hiring someone qualified to promote your marketing campaign will significantly increase customer interest and customer retention thereby making it well worth the cost of investment. It is important to note that nowadays, bloggers are key influencers when it comes to launching new products as their loyal followers want to try recommended products. To increase your company’s visibility, show potential and existing customers who you are and what you’re trying to promote by creating a regularly updated blog connected to your business with topics and stories about your company that will simultaneously improve your websites internet ranking while providing a unique opportunity for you to address the specific needs and interests of your audience. Make sure to create exciting press releases for your blog that can be distributed and picked up by other websites to be shared as a link on their page.

3: Create Amazing Content to Help Achieve Your SEO Goals

High-quality content is necessary to be successful in SEO. Writing content that is SEO friendly is a lot of work but failing to do so is just a waste of time and not worth the effort so be creative and informative. Writing for your audience is the best SEO writing tip because if you like what you are writing about your audience will appreciate it and that will increase your visibility because they will tell others about your writing style and content and your reach will naturally increase. Focusing on specific topics and keywords rather than being all over the place with subject matter will allow you to analyze and benchmark what percentage of those words elevate your brand’s rank on the first page of Google. In fact, the best SEO in Arlington, VA suggests using a combination of content marketing, PPC, technical SEO, and copywriting services to attain amazing SEO results. To increase visibility, create eye-popping headlines known as “clickbait” and use keyword-rich phrases to attract algorithms. Make sure to structure your posts properly and incorporate colorful imagery. Propel your content with social media platforms and implement Google authorship and you will have achieved your SEO goals. All your posts should be well structured so that Google can quickly identify which articles are the most important. The content you create must be interesting, timeless, and command a reader’s attention. Begin by writing a few unique, cornerstone articles, then support those posts with materials that are not only interesting but well written and researched so that your articles can be cited as sources.

increase company visibility

 

Conclusion: Manage These Proven Techniques Together.

In the end, these proven techniques will support and enhance each other, producing much better results than any one strategy alone, thus managing these top marketing strategies in a coordinated, sustained manner will enable any business to grow a company’s visibility over time. Take chances. Realize that if a tree falls in the forest and no one is around to hear it, so too will your marketing campaign fall with a loud thud on deaf ears if you don’t dare to be different and make waves where none exist. Ultimately, you must use all the creative tools at your disposal to engage audiences and challenge their perception of what is trending and buzzworthy.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Branding.

Seven Powerful Ways To Market Your New And Existing Products

Producing goods requires a lot of planning. From the conception stage down to factory production and product registration involve time and resources. But the big question is the marketing angle? How do you market your product, either existing or new? What type of...

6 Effective Tips That Will Help You Improve Your MSP Business

Every MSP business wants to excel and be a number one choice for clients. The dream would be to be well organized, a ship running around the clock with no hick-ups. I’m talking about having your customers configured perfectly, your team working efficiently and...

Understanding Crucial Parameters to Consider While Opting for Web Development

In this highly competitive digital era, your business without a website is like a rudderless ship. Over the last few years, thanks to the Internet, we have witnessed a technological revolution. Your organization has no identity without a website. Remember that a...

What You Should Know About Shopify Plus

Shopify Plus is a fully hosted, cloud-based e-commerce platform that can accommodate up to 3 million visitors per second and about 10,978 orders per minute, with a 99.99 percent uptime, allowing merchants to concentrate on business expansion. It's perfect for...

Top Reasons Why You Need To Insure Your New House

A lot of people fear the term ‘insurance plan’ which isn’t surprising because for many, it’s an extra expense off of their salary again. What many people don’t see is that insurance plans aren’t just some bills you have to pay monthly. It’s also an investment for your...

3 Ways to Increase Your Company’s Visibility

To increase your company’s visibility, you must do more than just create quality content, work with influencers and engage customers you must also build a stunning website, optimize your content for mobile applications and constantly improve your search engine...

4 Reasons Why Having a Good Cybersecurity Is Essential for Your Business

Any business, whether physical or online, has its challenges. Some of the known challenges include staffing issues, marketing and distribution, and unseen costs. While some challenges have been in place since time immemorial, some have risen due to technological and...

Innovative Ideas to Generate More Revenues for Your Nonprofit Fundraising

Get Creative to Make More Revenue for Your Non-Profit A general misconception about Non-profit organizations is that they make money only through donations made by people. Though this is partly true, it is not the only method. Nonprofits generate income through sales,...

Read more articles about business.

Top Reasons Why You Need To Insure Your New House

Top Reasons Why You Need To Insure Your New House

A lot of people fear the term ‘insurance plan’ which isn’t surprising because for many, it’s an extra expense off of their salary again. What many people don’t see is that insurance plans aren’t just some bills you have to pay monthly. It’s also an investment for your...

How to Join in the Digital Transformation Easily for Your Business

How to Join in the Digital Transformation Easily for Your Business

It shouldn’t come as a shock that the overwhelming majority of the world is going digital. Everything from working at home through virtual call software, to online school modules, to ecommerce, to digital art. The never-ending transition is making it more apparent now...

Top Ways to Grow Your Medical Practice in 2021

Top Ways to Grow Your Medical Practice in 2021

Operating a medical practice in this day and age can be quite a challenge. You have to deal with all of the struggles to keep your business running while balancing it with the profit you want to gain. In line with this, your business model should be growing to treat...

Understanding The Importance Of Employee Management

Understanding The Importance Of Employee Management

Managing people of different ages, backgrounds, experiences, and personalities is such a demanding task. Managers spend most of their time in employee management to ensure that their people are content, performing well, developing, and are achieving their personal...

Useful Tips for Choosing the Right Franchise Business

Useful Tips for Choosing the Right Franchise Business

Your first thoughts when it comes to being a business owner often illicit images of small business ownership, but there’s a path to entrepreneurship that a lot of interested people never even consider - franchising. Franchising, or franchises, are well-known...

Share This