To increase your company’s visibility, you must do more than just create quality content, work with influencers and engage customers you must also build a stunning website, optimize your content for mobile applications and constantly improve your search engine optimization (SEO) to name just a few things necessary to achieve your goal of increasing visibility. First and foremost, people must know your company exists, lest they end up shopping with your well-known competitors. This article will focus on three proven ways to get attention in a sea of companies looking to survive in the marketplace by standing out in the crowd through increased visibility.
1: Create Word of Mouth to Propel Your Product into Headlines.
To increase your company’s visibility, you must know how to build hype around your product. Several marketing channels exist that you can use to propagate brand awareness and get people interested in your latest creation but the undisputed champion for building visibility is organically generating a word of mouth campaign. The natural manifestation of word of mouth is hard to generate but once the buzz gets going, it is hard to stop. When Coca Cola launched Coke, the controversy behind the iconic brand being put to rest in favor of a soda that most people hated generated enough worldwide publicity for the brand name company that it generated billions of dollars-worth of free publicity. So too, when Donald Trump announced his run for President of the United States his controversial run garnered so much free publicity that it helped solidify his way into the White House. In the case of Coca Cola and Donald Trump, daring to stir up some controversy without harming anyone, ultimately paid off by generating incredible free media attention. So too, in 2009 the Modern Art Music Movement (MAMM) made history by producing an award-winning film inspired by Florida Case # 50-2006-CC-016579, dubbed “The Crackhead Jesus Trials” by mainstream media outlets including, the USA Today Network. The film titled, ‘Crackhead Jesus: The Movie’, generated such buzz through organic word of mouth that years later, people around the world are still talking about the independent film noted by Cox Communications executives as being one of the most successful marketing campaigns in advertising history.
2: Build a Strong Website With Blog to Promote Your Brand.
With few exceptions, the days of advertising in newspaper ads and flyers are long gone. Today seemingly everything is promoted on the world wide web therefore, build a website to increase your company’s visibility. Hire someone with a complete understanding of sales prospecting, Google search, and marketing automation that can swiftly connect the dots with all of your marketing campaign efforts. Make sure the website design is interactive and includes customized features, fast page speed and is mobile-friendly. Ultimately, hiring someone qualified to promote your marketing campaign will significantly increase customer interest and customer retention thereby making it well worth the cost of investment. It is important to note that nowadays, bloggers are key influencers when it comes to launching new products as their loyal followers want to try recommended products. Although, bloggers are just one way to reach out to important influencers to grow your brand’s visibility. There are also many micro-influencers that can be reached out to over social media that are willing to oftentimes trade posts for free products or work out a deal that does not break the bank.
To increase your company’s visibility, show potential and existing customers who you are and what you’re trying to promote by creating a regularly updated blog connected to your business with topics and stories about your company that will simultaneously improve your websites internet ranking while providing a unique opportunity for you to address the specific needs and interests of your audience. Make sure to create exciting press releases for your blog that can be distributed and picked up by other websites to be shared as a link on their page.
3: Create Amazing Content to Help Achieve Your SEO Goals
High-quality content is necessary to be successful in SEO. Writing content that is SEO friendly is a lot of work but failing to do so is just a waste of time and not worth the effort so be creative and informative. Writing for your audience is the best SEO writing tip because if you like what you are writing about your audience will appreciate it and that will increase your visibility because they will tell others about your writing style and content and your reach will naturally increase. Focusing on specific topics and keywords rather than being all over the place with subject matter will allow you to analyze and benchmark what percentage of those words elevate your brand’s rank on the first page of Google. In fact, the best SEO in Arlington, VA suggests using a combination of content marketing, PPC, technical SEO, and copywriting services to attain amazing SEO results. To increase visibility, create eye-popping headlines known as “clickbait” and use keyword-rich phrases to attract algorithms. Make sure to structure your posts properly and incorporate colorful imagery. Propel your content with social media platforms and implement Google authorship and you will have achieved your SEO goals. All your posts should be well structured so that Google can quickly identify which articles are the most important. The content you create must be interesting, timeless, and command a reader’s attention. Begin by writing a few unique, cornerstone articles, then support those posts with materials that are not only interesting but well written and researched so that your articles can be cited as sources.
Conclusion: Manage These Proven Techniques Together.
In the end, these proven techniques will support and enhance each other, producing much better results than any one strategy alone, thus managing these top marketing strategies in a coordinated, sustained manner will enable any business to grow a company’s visibility over time. Take chances. Realize that if a tree falls in the forest and no one is around to hear it, so too will your marketing campaign fall with a loud thud on deaf ears if you don’t dare to be different and make waves where none exist. Ultimately, you must use all the creative tools at your disposal to engage audiences and challenge their perception of what is trending and buzzworthy.