Entrepreneurship has been thriving in the United States as small businesses reach new heights.
According to the U.S. Chamber of Commerce, around 5.4 million fresh business applications were lodged in 2021. Even in 2022, entrepreneurship showed no signs of slowing down, as around 5.1 million businesses were registered.
However, starting a venture is only half the battle won because small business owners still have to work hard to thrive in the competitive landscape.
That’s because such businesses face numerous challenges, from lack of funds to difficulty in spreading brand awareness. Despite the many hurdles, leveraging digital marketing tools is increasingly important to get the word out.
Without proper marketing, building your brand or reaching new audiences is relatively impossible, no matter how incredible your products are. Otherwise, surviving the cut-throat competition will be impossible, let alone generating leads.
Because most small business owners cannot afford to spend money on hiring an in-house marketing team, marketing their brand becomes challenging. That’s where digital marketing tools come into the picture. Digital marketing tools allow business owners to reach a wide range of audiences in numerous ways at a fraction of the price.
That said, if you’re a small business owner looking for digital marketing tools that will help you streamline your marketing efforts, this guide is for you. Here we’ll let out the four must-have digital marketing tools that will put you at the top of your industry. Continue reading!
4 Must-Have Digital Marketing Tools for Small Businesses
To stay ahead of the curve, a multi-million marketing budget isn’t a necessity. Today, digital marketing tools are available for every budget, so you need not stretch your budget to access them.
On that note, here are a few tools that are particularly useful for small businesses that lack the resources to dedicate staff to in-house marketing or do not have the budget to outsource digital marketing services:
1. Google Analytics
Have you been searching for a free tool that provides an insight into who visits your website and how they interact with it? Your search ends here, as Google Analytics allows you to track and review every action visitors make.
Google Analytics also discloses the traffic source. That is to say, it reveals whether the visitors are coming to your website through referrals, ads, social media platforms, or direct.
In this regard, digital marketers at Amplified Advertising suggest performing strengths, weaknesses, opportunities, and threats (SWOT) analysis using Google Analytics on a macro level. SWOTs essentially serve as a roadmap for improving the website. After you identify them, the optimization facet of SEO becomes a lot clearer.
With this tool, you can also monitor the performance of their marketing campaigns and optimize them and their site accordingly. Ultimately, this will drive traffic to your website and increase the conversion rate.
Several agencies offering digital marketing services use Google Analytics because of the following benefits:
- Easy to install and implement
- Provides customizable dashboards and reports
- Can be seamlessly integrated with other Google products
- Allows for post-click integration with other traffic sources, including Bing, Yahoo, and Facebook
In today’s times, establishing a social media presence isn’t optional but a necessity. Aside from boosting your online visibility, social media builds brand reputation and authority, influences the marketing and sales funnel, and lets you reach a broad audience.
Because social media is a huge time sink, digital marketing tools like Hootsuite are a must-have for small business owners. It cuts down on time inefficiency by allowing business owners to schedule posts in advance.
By leveraging Hootsuite, you’ll also get access to advanced reporting tools that allow you to understand which of your social media marketing campaigns are resulting in conversions. Plus, you can calculate return on investment (ROI) using these data.
Statista, in 2021, reported that there are nearly 4.3 billion email users throughout the world, and the figures are expected to rise to 4.6 billion in the next two years. Therefore, designing a solid email marketing strategy is important for small businesses.
In recent years, Mailchimp has emerged as a popular email marketing tool among those running a small business. This all-in-one email marketing platform offers integrated campaign tools, templates for content creation, and automation capabilities.
Other features offered by Mailchimp are as follows:
- Predictive insights
- Segmentation and personalization
- CRM tools
- Audience insights
- Form builders
- Landing page builders
Thanks to the drag-and-drop interface, creating professional tone emails is easy with Mailchimp. Best of all, this easy-to-use platform is free until your business reaches 2,000 subscribers.
Don’t have the budget to afford a professional graphic designer? Well, Canva, a graphic designing tool, will help you design visually appealing content without hassle.
This platform offers graphic design templates and tools for ebooks, business cards, marketing posters, infographics, social media, and many more. What makes Canva an easy-to-use application is the huge library of images and pre-made templates, which is why creating videos and images with eye-catching graphics is easy.
Further enhancing the user-friendliness of the platform is its drag-and-drop features.
Digital Marketing Tools: The Takeaway
As a small business owner, you cannot simply rely on traditional word-of-mouth marketing to reach potential customers.
To make a mark in the business world, you’ll have to use a few digital marketing tools that will help you reach a wide audience, generate quality leads and build customer loyalty by allowing you to interact with the audience. Beyond these potential benefits, these tools reduce the workload, which means you can focus on other important tasks that cannot be automated.
Last but not least, stay up-to-date about the latest digital marketing trends so that you can plan your marketing strategies accordingly.