4 Tips for Planning a Digital Marketing Strategy for an E-Commerce Platform in 2023

December 25, 2022

Digital marketing is a crucial part of any successful e-commerce business. No matter how good your product is, you will have difficulty getting customers to buy from you if it’s not marketed the right way.

To market your e-commerce platform effectively in 2023, here are a few tips that you can follow



1. Always Focus on SEO

If you’re going to invest in SEO, you first need to know that it’s a long-term strategy. You aren’t going to be able to see results overnight, and if you do, it will be short-lived.

SEO has also become more complicated over time due to changes in search algorithms, which means that doing SEO now requires constant maintenance. It’s not just about getting on the first page of Google anymore. Make sure your team understands. Otherwise, it could lead them down a path of wasted time and money trying different tactics instead of ones that actually produce results for your company.

Work with local SEO companies for better lead generations. That’s because a local SEO company can help you generate better local leads through their localized SEO strategies. At the same time, they can also ensure a global audience for you as needed. Due North in Brisbane recommends that e-commerce platforms must leverage SEO and other digital marketing strategies to attain this goal.

A locally based SEO agency can help boost your visibility in the area with in-depth knowledge of consumer demographics and other attributes. 

Let’s say your e-commerce business is based in Charlotte, North Carolina. Here, you specialize in selling textile products or garments since that’s what Charlotte is famous for.

A Charlotte-based SEO company will be well aware of that and can help you generate content using SEO solutions that cater to the products you specialize in. Through this SEO strategy, the Charlotte-based SEO firm can guarantee better leads as they take a more localized approach to your content and business.


2. Use AR for Better Product Visualization

Augmented reality can be a great way to create an immersive experience for customers. For example, if you have a product that is hard to visualize because of its shape or size, users may not know exactly what it will look like in their home. AR allows you to present the item from all angles and show off its features.

You can also use AR for more than just helping users visualize products: you can use it as part of designing your advertising strategies as well. Experts in digital marketing say that using AR during the creative process leads to higher brand awareness and stronger connections between consumers and brands. This means that consumers are more likely to purchase items from companies that use these new technologies.

According to a report by Market Research Future, the global augmented reality market will reach a value of $461.25 billion by 2030. That means in the next seven years or so, this market will see heavy investments from various business sectors, including the e-commerce sector. Unless you want to fall behind your competitors, you, too, should consider investing in this technology and do your best to reap its benefits.


3. Ask Influencers to Promote Your E-Commerce Platform


Influencer platform Collabstr suggests that by the end of 2022, worldwide spending on influencer marketing will reach $15 billion. Influencers are people who have a large following on social media and can be used to promote your products, services, or brand. This strategy is effective because it uses the leverage of influencers’ existing audiences to drive traffic to a website, increasing sales and revenue.

Influencers shouldn’t just endorse your service once or twice. You need them to use your e-commerce platform repeatedly and keep encouraging their followers to do the same. Since this is a long-term digital marketing strategy, you need to enter into a long-term commitment with the influencers you work with. During this time, the influencers will constantly promote your platform to their followers and may even use it themselves.

You can also ask influencers to promote various campaigns for your e-commerce platform. This will be especially effective during the holiday season when everyone is out on the internet buying gifts for their loved ones.


4. Get an App for Your E-Commerce Platform

The next step is to get an app for your e-commerce platform.

According to an Apptopia report, between 2017 and 2021, e-commerce app sessions increased by around 92 percent. Apps are a great way to make your e-commerce platform more user-friendly and useful for users. They can be used to help users find products, make purchases, and provide support for their needs after the purchase.

Most users are eager to make purchases online while on the go. Buying stuff on a browser can get tedious for them at times. That’s why an app is vital. It’s been a necessity for e-commerce platforms for a while now, but its need will only grow with time.

An effective e-commerce app prioritizes user experience through an intuitive interface for seamless navigation across devices. Clear, high-quality product listings with detailed descriptions and pricing info empower informed decisions. Comprehensive product images offer a comprehensive view. The app’s robust search lets users find products quickly with keywords. Filtering options like categories, prices, brands, and attributes enhance product discovery.

Streamlining shopping is crucial. A user-friendly cart lets customers review selections before secure checkout. Multiple payment options, including credit/debit cards, wallets, and fintech app payments, ensure flexibility. Wish lists enable users to save products for future reference. Customer reviews and ratings assist potential buyers. Notifications about order updates and promotions keep users engaged.

Security is paramount. The app implements payment processing to safeguard user information. Transparent data privacy aligns with user expectations. Live chat addresses inquiries promptly. Order tracking lets users monitor purchases. Localization caters to diverse languages and currencies. Updates from user feedback, social media integration, and analytics insights drive continuous improvement.

Stay on top of these tips to make sure your e-commerce platform is always on the right track. As long as you stick to these tips, your e-commerce business will be ready to take on the challenges of 2023 and whatever else lies after that.


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