5 Reasons Instagram Needs to be a Part of your Marketing Strategy

August 6, 2021

The traditional way of marketing is outdated and the industry is being revolutionized making it easier than ever to advertise. Everyone is now connected through the internet and social media is at the heart of this connection. With more than 1 billion active users, Instagram is one of the world’s biggest and most popular social media platforms and this platform is the perfect and most ideal place for brands and businesses to market their products and services, especially with the many growth services such as Growthoid to gain Instagram followers. From the massive audience to the many influencers, there are so many reasons that make Instagram the perfect platform for marketing and this article will explain 5 of them.





Instagram is a convenient place for marketing because the app allows you to post anywhere and at any time. Instagram is also free to sign up and use with the only requirement being an internet connection. If you want to reap the most rewards using this app then you will need to post consistently and if you don’t have the time to do that then you have the option of using a content calendar which is a tool to organize and structure your content as well as when it will be posted so that you don’t have to worry about it. Content calendars allow you to stay organized with your marketing which is good because like the old cliché saying goes: organization is the key to success and with your content being organized with a content calendar, you can focus your attention on your other marketing goals.




Instagram introduced the world to Influencers who are very prominent people in their niche. Influencers have a lot of followers and they use their platform to collaborate with brands and businesses by promoting them for a fee. Collaborating with influencers expands your reach by exposing your business or brand to their following and this will, in turn, increase brand awareness and grow your following. Influencers bring the convenience factor to social media marketing because you don’t have to do much work apart from reaching out to them and paying them. Some influencers even promote products in exchange for products instead of money. If you’re not sure where to start, you can learn more about Instagram influencer agencies and use their help to get the best out of influencer marketing.


Reach all communities


There are a wide variety of communities and niches on Instagram from fashion to lifestyle to parenting which means that there is a wide audience on the app, and each group can be divided into separate communities based on their shared interests. As a business, you can use Instagram’s features to reach these audiences. Features such as hashtags allow you to target a community specifically with your content. You should aim to reach as many communities as possible because you want to expand your reach and appeal to all types of customers. You also want to build your own community and targeting niches and communities is a good way to start.


Brand visibility


Instagram is so popular that you can get noticed by simply just using the platform. Brand recognition is how an audience or customers can recognize or recall your brand and this happens by being visible on social media as well as engaging with your audience regularly in the form of replying to comments as well as responding to direct messages as often as you can. A good idea is to use visuals that represent your brand to build your visibility because this will showcase your brand image and personality organically which is the most effective.


Personal touch



The best way to capture your audience is by posting creative and unique content that is also high quality. Producing this type of content gives you control over your brand story as well as your marketing. Producing content that is creative and unique makes your brand or business appear more authentic which helps you establish a good reputation and encourages people to follow your account.

So there you have it, 5 reasons why Instagram needs to be part of your marketing strategy. The app is highly convenient allowing you to post anywhere at no cost, you can collaborate with influencers to expand your reach, target all niches and communities, make your brand more visible and capture your audience with unique and creative content.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing Strategy.

Avoid FUD and Build Trust in Your Cybersecurity Content Marketing

The Dangers of FUD in Cybersecurity Marketing     Fear, Uncertainty, and Doubt (FUD) are tactics often used in cybersecurity content marketing to create a sense of urgency. By highlighting potential threats and dangers, FUD aims to capture attention quickly....

How to Use Heatmaps to Increase Your Website’s Conversions

Have you ever wondered what truly happens when a visitor lands on your website? What catches their eye first? Where do they click? How far do they scroll before losing interest?     You don’t have to guess! You can use heatmaps.   Heatmaps provide a...

Integrating Google Ads with Social Media Strategies

Cross-platform marketing is a strategic approach where businesses leverage multiple channels to reach a broader audience more effectively. In today's digital age, integrating Google Ads with social media strategies is a powerful method for enhancing brand visibility...

33+ Imagery Examples of the 7 Main Types

Imagine you're flipping through the pages of a book, and suddenly, you’re not just reading – you’re right there in the story. The secret? Imagery, my friends. It’s a literary device that writers have up their sleeves to transport us to worlds beyond our imagination....

Promotional Products for Small Businesses to Enhance Brand Visibility

In today's competitive market, small businesses need every advantage they can get to stand out. One of the most effective strategies is using promotional products. These items not only serve as practical tools for customers but also keep your brand top of mind.  ...

Roofing SEO Marketing: 6 Tips on Choosing the Right Company

Modern businesses rely heavily on digital marketing, and it is absolutely no wonder. Anyone who wants to succeed in today’s market has to invest in various online marketing strategies, including search engine optimization. This goes for businesses operating in any...

The Complete Guide to Managed IT Services: Unlocking Growth and Efficiency for Your Business

As companies increasingly rely on complex technology frameworks bolstering operations, dedicating scarce budget and focus to simultaneously optimizing infrastructure while pushing strategic initiatives becomes untenable.     Managed IT services help bridge...

Encryption in the Age of Internet-Connected Devices: Enhancing Security for Smart Technologies

With the growing digital sphere, IoT has started to find applications quite heavily in our everyday lives, from home-enabled devices to heavy industrial machines. Significant security vulnerabilities are inherent in this kind of comprehensive connectivity, as every...

Read more articles about business.

Exploring the Benefits of a Singapore Dedicated Server

Exploring the Benefits of a Singapore Dedicated Server

In the world of digital infrastructure, businesses are continually seeking reliable and efficient solutions to meet their growing needs. One of the most robust options available today is the use of a dedicated server.     Specifically, this hosting can offer...

VAT in Ireland

VAT in Ireland

Value added tax (VAT) is a common sales tax applicable in most European Union countries, including Ireland. This is a tax charged at every stage of the supply chain, from production to retail. The purpose of VAT is to tax added value at every stage of the production...

Enhancing Corporate Events With Innovative Photo Booth Experiences

Enhancing Corporate Events With Innovative Photo Booth Experiences

When aiming to elevate your corporate event, the inclusion of photo booths has become a crucial element, providing attendees with a delightful and interactive experience. With various options available, ranging from virtual photo booths to green screen setups, the...

How to Improve Your Med Spa Business

How to Improve Your Med Spa Business

Med spas are becoming increasingly popular for individuals seeking aesthetic enhancements and wellness treatments. In 2019, the medical spa global market was valued at around $14 billion and is forecasted to increase to over $47 billion by 2030. To stand out and...

Share This