As a small local business, it’s possible that you never felt the need to invest in payment processing. After all, you’ve been successfully using the cash-only approach for years, so why change it now? To help you see the advantages of such a switch, here are some of the reasons why your business should implement payment processing.
First of all, payment processing solutions can help you reduce the wait times and even indirectly increase your sales. This approach also brings your customers more flexibility by supporting alternative payment methods. The security of your business is also improved – the money you get through cashless payments is stored safely in your bank, not in the vulnerable register.
Explore the advice below and learn why implementing payment processing is such a wise move!
Increase Customer Convenience
Customers today want to be able to pay with the method they are most comfortable with. If you don’t support credit cards and online payments, your customers have to use cash which isn’t always the most convenient option.
In some cases, they might not have enough bills on them at the moment, so they may need to go through the hassle of visiting an ATM, which may be located far away from your business. This scenario can cause a lot of inconvenience for your customers and even lead to a loss of sales.
If you implement payment processing solutions in your business, you can ensure that your customers can always pay how they want to – whether that’s with cash or credit cards. This level of convenience will make your customers feel valued, leading them to return and do business with you more often.
Reduce Wait Times
You’ve probably seen this happen in a lot of different businesses – the customer ahead of you pays with cash, and the transaction takes a while because the clerk needs to count the money correctly.
Then, they also have to put the bills and coins in the register, which further slows things down. In the worst-case scenario, the shop assistant doesn’t have the necessary change and needs to go somewhere else to get it. The end result is that you had to wait 20 minutes just to buy a candy bar.
On the other hand, if you use payment processing solutions, the transaction is completed in just a few seconds – which means that your customers will spend less time waiting in line. This can have a huge impact on your business and help you increase sales because fewer people are constantly in line, and your customers can shop faster.
Additionally, quick services could be a huge selling point for customers with little time on their hands. For example, employees in the nearby office building might prioritize fast transaction times simply due to how short their breaks are.
Accept Alternative Payment Methods
It’s important to remember that not all payments are made with cash or credit cards. For example, many businesses now accept mobile payments, such as Apple Pay, Google Pay, and Samsung Pay. If you don’t have payment processing solutions in your business, you are missing out on these sales opportunities.
In addition to mobile payments, it’s also essential to think about electronic checks. Many businesses still require their customers to fill out paper checks when they want to make a purchase, but this process is very slow and cumbersome. With an electronic check, the entire process can be completed quickly and easily.
If you run a small local business, it’s likely that you keep your money in a register or cash box. This approach is dangerous because if someone breaks into your business, they can easily steal all of the funds in your register or cash box. Depending on your daily earnings, that could put your business in serious financial jeopardy.
With payment processing solutions, you don’t have to worry about losing your money because it is stored safely in your bank account. In addition, if someone tries to rob you while you are physically making a deposit, they won’t be able to steal all of your funds because a lot of them are already stored in your bank account.
Payment processing can also make your business less likely to experience a break-in. After all, robbers are mostly after cash and may have less reason to burglarize your local business if there’s little to no physical money in it.
Get Detailed Reports
If you run a small business, it’s essential to have detailed reports so that you can see how your business is performing. With payment processing solutions, you can get access to valuable data that can help you make informed decisions about your business.
With this information, you can get a better understanding of your customers and what they are buying. This approach can help you make better strategic decisions about your marketing, product selection, and pricing.
For example, let’s say that you sell coffee in your shop. After looking at your sales reports, you notice that a lot of your customers are buying coffee during the morning rush hour. Based on this information, you could decide to offer a discount on coffee during that time period to entice even more customers.
As a small business owner, you need to think about your customers and how payment processing solutions can help you improve the customer experience. Creating an environment where customers are able to pay easily, quickly, and securely will keep them coming back for more – which can have a significant impact on your sales.
In addition, payment processing solutions can also help you keep your money safe and reduce the time that you spend making deposits.
If you’re still not sure if investing in payment processing is worth it, why don’t you ask your customer base directly? Create a poll or simply post a question on your social media accounts or blogs. Your audience will most likely be very enthusiastic about the prospect of being able to use the payment method of their choice.