5 Surefire Tips to Empower Your Local Business With Google Ads

June 5, 2023

America is home to the largest global corporations, but it is also big on local businesses. According to Small Business Association stats, the country has 33.2 million small businesses, accounting for 99.9% of all. These enterprises have created 63% of new jobs from 1995 to 2021. Canada reports similar numbers, with 1.19 million (97.9%) small businesses providing employment to 8.2 million individuals.

While these numbers are surely inspiring for local entrepreneurs, they also indicate stiff competition against similar businesses and big brands. The only way to sustain, survive, and thrive is with a robust marketing plan. When it comes to marketing your local business, you cannot just rely on conventional measures like retail signage and events.

 

5-Surefire-Tips-to-Empower-Your-Local-Business-With-Google-Ads-001

 

Investing in an online presence is essential because even small-time buyers search for brands and products online. A good-looking website gives you a head start. Organic outreach like search engine optimization and social media campaigns come next. What about leveraging paid tactics like Google Ads?

You may have some qualms about the expense, considering 47% of small businesses spend less than $10,000 yearly on digital marketing. The truth is that Google Ads aren’t just for corporations and big brands. Even small businesses can make the most of them without feeling the pinch. You only need the right strategy to achieve more with less.

Let us share a few actionable tips to maximize the potential of Google Ads for your local business.

 

Understand the Worth of Advertising on Google

 

The first step is to understand the worth of advertising on Google, even for a small business that can easily spread the word through billboards and recommendations. Paid ads cost a bit, so you must have convincing reasons to embrace the strategy despite your shoestring budgets. Did you know that 63% of users click Google Ads while browsing the internet? Imagine how many sales these clicks may generate.

According to the K6 Agency, local businesses should not hesitate to invest in paid ad strategies because they offer worthwhile results. Google’s Economic Impact report states that every $1 spent on these ads generates$8 revenue for a business. Additionally, the strategy delivers fast sales with less work and offers options like display, shopping, video, and app campaigns.

 

Have a Google Business Profile

 

5-Surefire-Tips-to-Empower-Your-Local-Business-With-Google-Ads-002

 

The next step is to build a Google Business profile for your small brand. It enables you to manage your online presence for buyers to easily locate your store through Google Maps and local search results. A profile is the foundation for your ad campaigns, so you shouldn’t cringe about the effort.

A Google Business Profile should include the basics like location, business hours, contact details, and a link to your website. You can add photos and customer reviews to make it more credible. Once done, you need to connect it to your Google Ads account to push ads in the map placement.

 

Run Local Campaigns

 

Running a local campaign can help you get more people to your store. Showing your ads to potential buyers near your location is a great idea because it can drive impulse purchases by hitting the sweet spot at the right time. It’s convenient for buyers to step in and pick products when they are just around the corner, right?

A local campaign should provide your store location with maps, attractive images, and compelling videos. Throw in a personalized recommendation or discount offer to get your foot traffic surging.  The good thing is Google automatically optimizes bids, ad combinations, and ad placements, so you can do more with less.

 

Get Strategic with Local Keywords

 

When running Google Ads campaigns for your small business, you must integrate localized search terms into your keyword strategy. Some examples are:

  • Near me keywords
  • City/Zip code
  • Other location indicators

Having localized terms makes your campaign prominently visible to target buyers searching for your keywords in your location. You can rely on the tactic to beat the big brands because customers love the convenience of shopping nearby.

 

Use Analytics to Build Remarketing Audience

 

Every ad click costs money, so you must target only the right audience to avoid random clicks. When it comes to building your remarketing audience, you must stick with the users staying on your site for at least ten seconds. The best way to find them is by using Google Analytics. The tool provides reliable information about potential customers after they click on your ads. It can show details such as:

  • Bounce rate
  • Percentage of new sessions
  • Average session duration
  • Pages per session

These values give you a complete picture of how your buyers interact with your keywords. You can use the data to guide your keyword development and bidding strategy.

 

 

Conclusion

 

Google Ads make a worthy investment for local businesses. Missing out on the strategy is a bad decision. The best piece of advice is to make the most of your paid campaigns with the right strategies. Following these tips can help you maximize your Google Ads ROI and compete with the big names in the market.

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This