5 Ways to Market Your Business Using TikTok

September 16, 2021

 

TikTok is one of the hottest trends in the social media world and has the potential to help market your business to a massive audience across the globe. It’s also more than just an app for teenagers and influencers as it can also be a great addition to your marketing arsenal. So, if you’re a business owner and you want to market your business, you might want to take advantage of TikTok.

There are many ways to market your business using TikTok, and these include the following:

 

1. Create Fun And Original Content

 

TikTok isn’t the place for your perfectly-polished ads. In this platform, your video doesn’t need to be a perfect one with a big budget for it to go viral. Most users on TikTok are more drawn to entertaining and fun content promotion. Casual, lighthearted, and silly content is the platform’s nature. To create the best possible content for your TikTok account, you may also check out cemoh.com and other similar sites and work with marketing experts to achieve your business goals.

TikTok is also the place where you can let your company’s creative side shine. Instead of the traditional ads, consider stepping out of the box to make your videos appealing. Follow the trends, use the in-app effects, and let your unique brand personality stand out to make your content more authentic.

When creating videos, ensure that they entertain and inform your audience at the same time. Upload videos of those who use your products, highlight the features of your products, and share tips about how your customers can use your products. Just make sure to keep them fun.

 

2. Work With TikTok Influencers

 

Another way to market your business using TikTok is by working with the platform’s top influencers. Select the influencers wisely to ensure that their activities correspond with yours.

An excellent way to choose the right influencers for your marketing videos is to review the types of content they’re posting and see if they align with your brand. Moreover, make sure to check whether the influencers have attracted any controversy that could damage your reputation as a business.

A collaboration or an endorsement from well-known TikTok influencers will give your brand more exposure, which may encourage other people to use your products. To get started, reach out to your chosen influencers and discuss your offers. Then, let them decide on how to create content with your products or brand. With their skills, you’ll be surprised by their creativity and their power to persuade their followers or viewers to go and try out your brand.

 

3. Create A Hashtag Challenge

 

One of the ways to market your business using TikTok is by creating a hashtag challenge. When TikTok users see your hashtag challenge, they’ll be redirected to the page that contains more instructions to participate, along with other details.

The great thing about a hashtag challenge is that it can help encourage more users to recreate and watch content with your hashtag. To know the latest challenges and daily trends, check the trending page of TikTok.

If your hashtag challenge isn’t going viral, level it up by launching a sponsored hashtag challenge. A sponsored hashtag challenge with ad banners at the top provides a huge advantage as more people get to see your videos.

 

4. Use TikTok Advertising

 

If you want to invest in ads, you’ll be glad to know that TikTok has ads, too. This platform offers various kinds of ads, which include the following:

 

  • In-Feed Ads

    These are similar to Snapchat or Instagram story ads, which are short ad videos displayed in the Discover feed of the users between several videos. One of the best things about these ads is that they appear on full screen for a few seconds.

In-feed ads allow you to create that first impression in the minds of your target audience. Similar to Instagram, you may also embed a link to the landing page of your brand. However, users can skip them if they want to.

 

  • Brand Takeovers

    These TikTok ads allow brands to take over the platform for a day. Brands can create videos and images with embedded links to hashtag challenges or landing pages.

What’s great about brand takeovers is that you can take over a particular category for the entire day, allowing you to reach all users on the platform at once. However, it means that your ads will only be displayed in a day.

 

  • Branded Lenses

    TikTok users can add or create 2D and 3D effects and lenses. As a matter of fact, launching and creating your branded lenses is a good way to market your business within the platform. In addition, you can improve user engagement and brand awareness.

With branded lenses, users may play and interact with your products. For instance, if you’re offering cosmetic products, you can offer free samples to your target audience by creating lenses that imitate your products and allow users to use your products virtually.

The good thing about the effects and lenses is that they can reach TikTok’s trending or hot tabs. They can even be used for up to 10 days, which means more users will be able to access them.

 

 

5. Use Link Integration

 

Another way to use TikTok to build your business is by using link integration. Integrate your page as a clickable link in your account’s bio to promote your business effectively. To do this, edit your profile and change your bio with your website’s address. With this, TikTok users will be able to access your website and see more of your offerings in case they check your bio.

At present, TikTok doesn’t allow adding links to videos, but it may happen sooner or later. So, be prepared, and when this feature is available, don’t hesitate to use it to redirect your potential customers to your official website or booking page.

 

Wrapping Up

 

TikTok offers a great platform for businesses to promote their products and services. Depending on your preferences and budget, you can either market your business by creating paid or organic content.

The paid promotion options include hashtag challenges, brand takeovers, and in-feed native content ads. You may also work with influencers or stick with organic content that includes non-sponsored hashtags and traditional content creation if your budget is tight. All in all, TikTok can help your business grow as long as you know how to make the most out of it.

1 Comment

  1. writemypaperbro

    Thanks for a very interesting and helpful article. You are doing a very good job, your advice helps a lot. In my company, I also promote it in Tik Tok. This is a writing service WriteMyPaperBro. I would like to add two words about paid methods of promotion or cheating. I didn’t use a paid promotion or cheat method until I uploaded 15-20 videos. This way I saved my budget because the algorithms only recommended my content to the audience that was interested in it. It happens that at the beginning, through trials and experiments, the concept of the channel changes, and the old subscribers leave. I chose my style and presentation and then connected paid promotion.

    Reply

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Social Media.

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This