5 Ways to Market Your Business Using TikTok

September 16, 2021


TikTok is one of the hottest trends in the social media world and has the potential to help market your business to a massive audience across the globe. It’s also more than just an app for teenagers and influencers as it can also be a great addition to your marketing arsenal. So, if you’re a business owner and you want to market your business, you might want to take advantage of TikTok.

There are many ways to market your business using TikTok, and these include the following:


1. Create Fun And Original Content


TikTok isn’t the place for your perfectly-polished ads. In this platform, your video doesn’t need to be a perfect one with a big budget for it to go viral. Most users on TikTok are more drawn to entertaining and fun content promotion. Casual, lighthearted, and silly content is the platform’s nature. To create the best possible content for your TikTok account, you may also check out cemoh.com and other similar sites and work with marketing experts to achieve your business goals.

TikTok is also the place where you can let your company’s creative side shine. Instead of the traditional ads, consider stepping out of the box to make your videos appealing. Follow the trends, use the in-app effects, and let your unique brand personality stand out to make your content more authentic.

When creating videos, ensure that they entertain and inform your audience at the same time. Upload videos of those who use your products, highlight the features of your products, and share tips about how your customers can use your products. Just make sure to keep them fun.


2. Work With TikTok Influencers


Another way to market your business using TikTok is by working with the platform’s top influencers. Select the influencers wisely to ensure that their activities correspond with yours.

An excellent way to choose the right influencers for your marketing videos is to review the types of content they’re posting and see if they align with your brand. Moreover, make sure to check whether the influencers have attracted any controversy that could damage your reputation as a business.

A collaboration or an endorsement from well-known TikTok influencers will give your brand more exposure, which may encourage other people to use your products. To get started, reach out to your chosen influencers and discuss your offers. Then, let them decide on how to create content with your products or brand. With their skills, you’ll be surprised by their creativity and their power to persuade their followers or viewers to go and try out your brand.


3. Create A Hashtag Challenge


One of the ways to market your business using TikTok is by creating a hashtag challenge. When TikTok users see your hashtag challenge, they’ll be redirected to the page that contains more instructions to participate, along with other details.

The great thing about a hashtag challenge is that it can help encourage more users to recreate and watch content with your hashtag. To know the latest challenges and daily trends, check the trending page of TikTok.

If your hashtag challenge isn’t going viral, level it up by launching a sponsored hashtag challenge. A sponsored hashtag challenge with ad banners at the top provides a huge advantage as more people get to see your videos.


4. Use TikTok Advertising


If you want to invest in ads, you’ll be glad to know that TikTok has ads, too. This platform offers various kinds of ads, which include the following:


  • In-Feed Ads

    These are similar to Snapchat or Instagram story ads, which are short ad videos displayed in the Discover feed of the users between several videos. One of the best things about these ads is that they appear on full screen for a few seconds.

In-feed ads allow you to create that first impression in the minds of your target audience. Similar to Instagram, you may also embed a link to the landing page of your brand. However, users can skip them if they want to.


  • Brand Takeovers

    These TikTok ads allow brands to take over the platform for a day. Brands can create videos and images with embedded links to hashtag challenges or landing pages.

What’s great about brand takeovers is that you can take over a particular category for the entire day, allowing you to reach all users on the platform at once. However, it means that your ads will only be displayed in a day.


  • Branded Lenses

    TikTok users can add or create 2D and 3D effects and lenses. As a matter of fact, launching and creating your branded lenses is a good way to market your business within the platform. In addition, you can improve user engagement and brand awareness.

With branded lenses, users may play and interact with your products. For instance, if you’re offering cosmetic products, you can offer free samples to your target audience by creating lenses that imitate your products and allow users to use your products virtually.

The good thing about the effects and lenses is that they can reach TikTok’s trending or hot tabs. They can even be used for up to 10 days, which means more users will be able to access them.



5. Use Link Integration


Another way to use TikTok to build your business is by using link integration. Integrate your page as a clickable link in your account’s bio to promote your business effectively. To do this, edit your profile and change your bio with your website’s address. With this, TikTok users will be able to access your website and see more of your offerings in case they check your bio.

At present, TikTok doesn’t allow adding links to videos, but it may happen sooner or later. So, be prepared, and when this feature is available, don’t hesitate to use it to redirect your potential customers to your official website or booking page.


Wrapping Up


TikTok offers a great platform for businesses to promote their products and services. Depending on your preferences and budget, you can either market your business by creating paid or organic content.

The paid promotion options include hashtag challenges, brand takeovers, and in-feed native content ads. You may also work with influencers or stick with organic content that includes non-sponsored hashtags and traditional content creation if your budget is tight. All in all, TikTok can help your business grow as long as you know how to make the most out of it.

1 Comment

  1. writemypaperbro

    Thanks for a very interesting and helpful article. You are doing a very good job, your advice helps a lot. In my company, I also promote it in Tik Tok. This is a writing service WriteMyPaperBro. I would like to add two words about paid methods of promotion or cheating. I didn’t use a paid promotion or cheat method until I uploaded 15-20 videos. This way I saved my budget because the algorithms only recommended my content to the audience that was interested in it. It happens that at the beginning, through trials and experiments, the concept of the channel changes, and the old subscribers leave. I chose my style and presentation and then connected paid promotion.


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