5 Website Redesign Tips To Nail User Experience

November 19, 2021

A website is a powerful marketing tool that can help businesses improve their online presence and engage with existing and potential customers alike. A business website can also function as 24/7 customer support, allowing companies to answer users’ queries in real time.

A website can pave the way toward your business’ long-term success, but only if it’s made with user experience (UX) in mind. UX is one of the most important factors to consider when redesigning a website as it ensures that users’ needs are fulfilled on the platform. Providing a positive experience to online users allows your business to foster customer loyalty in the long run.

website redesign tips

You can deliver the best user experience by following these website redesign tips:

  1. Start With Site Mapping

Redesigning a website isn’t only time-consuming; the entire process is often expensive as well, especially if you hire professionals to work on your website. The more extensive the changes you want for your website, the more money you’ll have to spend.

Instead of redesigning your website from scratch (and perhaps shelling out thousands of dollars), start the process with site mapping first.

When you develop a sitemap for your existing website, you can see the platform in its totality and determine where the website’s usability problems lie.

These pieces of information can help you generate better ideas for a more robust, user-friendly website design.

Site mapping also helps you determine which elements on your current website appeal to users. In doing so, you can identify the ones you should retain when redesigning it.

  1. Learn More About Your Users

It’ll be challenging to provide the best user experience on your website if you don’t know who your users are. How can you figure out which design elements to add if you’re clueless about who visits your website and what matters to them?

Instead of dealing with the question, ‘What should you do to redesign your existing website?’ think about whom the website is for. The answer to the latter can help streamline your efforts as you’ll be guided on what to do and what not to do when redesigning your website.

You can learn more about your users by coming up with the answers to these questions:

  • What demographics are your website targeting? Do you want to cater to women ages 19 to 28 or men above 50? Are you redesigning the website to make it more appealing to young professionals, parents, seniors, or students?
  • What kind of people with special interests do you want your website to target? Is it gamers, fashionistas, travelers, musicians, foodies, or a combination of any of them?
  • What common dilemma do you want your website to address? Are there websites that aim to provide the same solution? If so, how does your target audience respond to them?

website design tips

Learning more about your users won’t require you to break the bank. Using statistics, surveys, and polls is often enough to create a persona of your online users.

  1. Improve Your Website’s Loading Speed

The loading speed of your website can significantly influence a user’s decision to stay or leave the platform. In general, users will click the close button if your website takes more than three seconds to load. This increases your bounce rate (the percentage of users who enter and then leave your website) and indicates low conversions.

If you want to nail user experience when redesigning your website, prioritize improving the loading speed. A faster website speed helps your business create a positive impression among users, leading to more page views, higher revenue, and better conversion rates.

There are many ways to improve your website’s loading speed, namely:

  • Combining files
  • Enabling compression and browser caching
  • Minimizing HTTP requests
  • Reducing image sizes
  • Going for the right hosting option suitable to your needs
  1. Use Call-To-Action Buttons

Perhaps the reason you’re not getting any positive outcome from your existing website is because online users aren’t properly guided on the platform. Do you want them to buy products online, submit their information, or sign up for your business newsletter? Don’t expect to gain traction if your website doesn’t provide directions to help users perform any of those actions.

Improve your site’s user experience by incorporating attractive call-to-action (CTA) buttons. In web design, CTA buttons act as a signpost to help users know what to do next. They also remove friction as users navigate the website and travel through the sales funnel.

For your CTA buttons to be effective, you need to follow these tips:

  • Always use action-oriented words in your CTA buttons as these provide simple yet descriptive actions to take.
  • Create a sense of urgency in your CTA buttons by adding phrases such as ‘limited time only’ and ‘hurry.’
  • Choose a contrasting color for your CTA buttons to ensure that these stand out on your webpages.
  • They should have large and legible typefaces so users won’t have any problems reading them.
  • CTA buttons placed toward the right or bottom of the content perform better than those in alternative placements.
  1. Pay Attention To The Design

Less is more in web design. Adding too many design elements to your website will only result in the platform looking cluttered, making it challenging for online users to navigate it or find the information they’re looking for.

To end up with a simple yet effective web design, stick to standard layouts. People will already have expectations on how your website looks and functions, so make sure to redesign it to meet those expectations. For example, users will know that clicking the ‘X’ button will close the website, and a bell icon is for notifications.

Adopting a single-column design also helps as it minimizes visual distractions on the website and allows users to focus on the content. Since a single-column design has more white space, users will find it easy to read and digest content on the website.

Prioritize Providing The Best UX

Publishing a website with your business’ name isn’t enough to gain traction and become a leader in the industry. With the number of companies using a website today, it’s vital that yours offers something better to online users.

If you’ve been using a website for months and haven’t seen any changes in your customer base or profits, implement the tips mentioned in this article. A user-friendly website can be the key to helping your business stand out from the competition.

1 Comment

  1. Vera

    Thanks for the helpful post!

    It just came to my mind to show you Octopus.do — https://octopus.do for creating sitemap,
    prototyping website structure & UX architecture.

    Hopefully it will be a helpful addition!

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Website Design.

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

How Websites Drive Targeted Marketing for Businesses

In today's digital age, a strong online presence is indispensable for businesses looking to thrive in a competitive market. A well-designed website is the cornerstone of this digital presence, and it plays a pivotal role in driving targeted marketing strategies. In...

Proven Attorney Marketing Strategies to Elevate Your Practice

In the fiercely competitive legal landscape, strategic marketing is the key to attracting and retaining clients. While your legal expertise is paramount, it's equally crucial to showcase it effectively to stand out. Below, we delve into some highly effective attorney...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

Read more articles about business.

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Offer Landscaping Services? Here’s How To Find New Customers

Offer Landscaping Services? Here’s How To Find New Customers

Attracting new customers to your landscaping business can seem like a daunting task. Yet, it becomes manageable with a strategic approach that combines modern digital marketing techniques and traditional word-of-mouth referrals. This guide provides insights on various...

Share This