6 Powerful Ways to Capture Emails

June 24, 2021

Email marketing is used far and wide, but that isn’t to say that everyone does it right. As is the case with all marketing efforts and even regular Gmail workflows, in order to be successful, you need to have a good strategy, be adaptable, and keep using insights. In addition, automation of some processes and procedures can benefit your campaigns greatly.

When done right, email marketing renders an average ROI of $42 per dollar spent, so it is in your best interest to take your time brainstorming your email marketing strategy.

However, even the finest of emails won’t achieve ideal results if you’re sending them to the wrong people. Hence, capturing targeted email addresses (not just any!) is a crucial step.

Here are some ideas on how to efficiently capture emails.

 

1. Set Some Goals (OKRs)

First of all, you need to know exactly what you are doing. It is crucial that all people working on the strategy are aligned, working in unison to achieve the set objectives.

There is a good strategy that can help you in this sense, namely the Objectives and Key Results (OKR) methodology that defines key results to be obtained.

A good OKR strategy takes adjustments into account and must be tracked in real-time for best results. Here are some OKR templates

Also, make sure that everyone is up-to-date on the latest tools and employee apps.

 

2. Attracting Sign-Ups and Subscribers

The first obvious way to obtain email addresses is – a subscription. If you offer signup services, this can help greatly, too.

To do either of these two things, you’ll need to offer quality content that matches visitors’ search intent. For the majority of websites, the trigger is some kind of free offer in exchange for the email address. It can be really anything — from e-books to courses, to tutorials, to whitepapers, and so on.

However, make sure you’re offering quality content, not just any contraption aimed at luring visitors at unawares. This is where setting up an evergreen funnel can come in handy.

Note that simply attracting subscribers doesn’t guarantee they’ll stay for the long haul. To retain your clients, you should keep your offer evergreen and provide regular content upgrades.

The latter are specific in that they are linked to specific content (usually a blog post), meaning that they require a context in order to be useful.

Typical examples of content upgrades include video materials detailing the chosen topic, checklists, and templates. Because they are highly defined, content upgrades are aimed at luring visitors interested in the topic they deal with specifically.

 

3. Create Quizzes

Quizzes are fun and informative and, as a rule, unanimously liked by the general public. As such, they are a great addition to your email list strategy.

Quizzes are, on top of being entertaining, shareable. That means that the number of people seeing them grows exponentially.

Finally, quizzes are engaging. When devised the right way, they will provide just the right amount of information about your brand and get people interested to learn more.

 

4. Create Surveys

Another great way to capture emails is to create surveys. Opinions are divided on this matter and vary greatly from one person to another. Yet, on the whole, people interested in surveys will contribute to a fair amount of new email addresses is collected.

eCommerce email marketing can, in particular, benefit from surveys, as they provide invaluable insights that can turn into revenue if used the right way.

For a survey to be effective, it should either end in some sort of compensation or result sharing with the participant. As for the first strategy, the usual rewards include discount codes, a one-month free subscription, a gift on the next purchase, and similar.

As for the second, it is usually efficient when targeting business people, as they can benefit from sharing the survey results with their peers.

 

5. Create Stellar Signup Forms

Signup forms are the most common practice when it comes to capturing email addresses. Nearly all brands use them in one way or another.

However, you should keep in mind that people also unsubscribe, so not just any content offer will do the trick.

As ever, the content you provide and offer has to be high-quality and unique. The virtual arena is highly competitive, so while it is a good idea to refine ideas by following successful competitors’ strategies, you should also offer content that is exclusive to your brand useful to your target audience.

It is recommended to not ask too many personal questions, as the practice is highly likely to scare visitors off. Just put yourself in their shoes: would you just carelessly share your personal information left and right?

Some of the most efficient signup forms ask only for the first name and email address. The name is used for email personalization and for starters, that is all you need to know.

You can (and should) build relations with your target group and over time, ask for their feedback. In this way, you will be able to get to know each and every subscriber over time, which will allow you to customize your campaigns.

That is, in truth, the only way for your marketing strategy to keep going forward and remain successful in the long run, which also means that it should be bendable and easy to customize.

Also, remember that audiences change over time. That is nothing to worry about, but you should keep an eye on the developments so as to be able to fine-tune your strategy to appeal to new people.

 

6. Gated Content Can Help with Market Segmentation

Lastly, the greatest reward you can offer to your subscribers is gated content.

Let’s explain the concept briefly if you’re unfamiliar with it. Gated content can really be any kind of content that is accessible only to people who have provided their information (usually email address).

Gated content is rather effective at boosting lead generation, as it is usually being accessed from a blog post. You should make it your priority to post quality content capable of convincing visitors that your website is the ideal source of information they need.

However, keep in mind that paid access doesn’t count as gated content. Access is exchanged for an email address — nothing more and nothing less. It is a way for a brand to target customers using email marketing.

 

Conclusion

As you can see, capturing emails doesn’t have to be a crazy process. There are many ways to obtain email addresses without breaking the bank. The trick is in brainstorming your strategy, so be sure to take your time assessing your options and devising the best approaches. The ideas presented here should be used as guidelines to be expanded on, in accordance with your brand’s specific goals and targets.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Email.

9 Building Blocks of the Business Model Canvas

The 9 Building Blocks for any Business Model are as follows:   1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each...

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

Read more articles about business.

9 Building Blocks of the Business Model Canvas

9 Building Blocks of the Business Model Canvas

The 9 Building Blocks for any Business Model are as follows:   1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each...

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This