6 Reasons Why A Good Design Propels Business Growth

December 11, 2021

A good design is a common thing in the digital world. Unfortunately, some entrepreneurs think that a good logo and website design is something to look at and not worry about. The truth is that a good design can propel your business to new heights. Here are six reasons why:

Design for business growth

 

1.   A Good Design Is Memorable

When it comes to branding, having a memorable logo and overall design scheme is key in getting people to think of your company when they need what you offer. Getting a leading-edge motion design can help make your company more memorable. A good designer can help make sure your branding is top-notch.

 

2.   A Good Design Can Increase Conversions

The process of turning your site visitors into actual customers is a full-time job. But, if you have a good design, it can increase your conversion rates and help you grow faster. The way to do that is by creating the right experience for all those who come from Google looking for something specific in your niche.

A recent study showed that as many as 97% of users never scroll past page one on their search engine results pages (SERPs). So how are they supposed to find what they’re looking for? Imagine yourself doing some online shopping at Amazon – would you like having tons of useless information or great product images displayed first? Exactly! You want exactly what marketers call “above the fold” content, i.e., anything important should be visible without scrolling down…and guess what? Design is all about that.

A good design should also include a call to action button which stands out from the rest of your website pages and links, so you can generate more leads by converting them into customers quickly. That’s why it’s crucial to have CTAs above the fold as well – users are usually impatient enough not to bother scrolling down if they don’t see an incentive for doing so right away. And even if they do, you might lose their interest long before reaching this point!

3.   A Good Design Is Professional

In this age where new businesses keep opening up in every corner, the competition is slowly becoming more intense. The main reason behind this struggle of every business to survive in such a competitive world is that each offers almost the same product or service as its competitors do, but some companies manage to stand out from amongst their peers. This difference can be seen when you compare these successful businesses with those with similar characteristics. A crucial element that separates them is the design because it has an incredible ability to impact customers’ decisions towards your brand for good or bad reasons.

Design is the first thing customers notice while browsing through your website or social media pages. If your brand lacks professionalism, it immediately gives way to doubt in the minds of potential new customers, which might discourage them from making a purchase decision altogether. It doesn’t matter whether you are selling clothes online or providing any other service because if the design isn’t impressive enough, people will assume that there must be something wrong with what you are offering. Therefore just having good content won’t help unless it’s presented attractively so that viewers can enjoy reading through and gain interest quickly without spending much time surfing your site for the information they need.

 

4.   A Good Design Is Easy To Navigate

People hate getting lost on websites. If users can’t find their way around your website, they will quickly get frustrated and move on to the next company that offers what you do. A well-designed site ensures that people can easily find all of your products or services with ease.

The more time potential clients spend on your site, the more likely they will buy from you.

 

5.   A Good Design Is Timeless

A good design will never go out of style. While trends come and go, great designs are always in demand. This means that you’ll be able to keep your website looking fresh for years to come without having to update it constantly.

 

6.   A Good Design Is Optimized for Mobile Devices

Design optimized for mobile

More and more people view websites on their mobile devices, so your website must be optimized for these devices. With a good design, you can ensure that your website will look great no matter what device it’s being viewed on.

You can leverage the increasing number of smartphone users to boost your profits.

A good design is attractive to potential customers and helps your business grow by increasing conversions, creating brand awareness, and boosting sales. By making sure that you have an effective website that’s well designed, you’ll be able to increase profits for years to come.

 

 

 

 

 

 

 

 

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Website Design.

The Power of Social Media to Help Employers with Recruiting Efforts

Social media is often seen as something only meant for leisurely activities and keeping up with old friends. In reality, however, this could not be further from the truth. Social media platforms have become intertwined with advertising, recruitment and many other...

Which Citation Style Is Better to Use for Marketing

You may have heard that citations have a huge role when writing. A proper citation style is a mandatory use in order to get the result you want. It is also something that can prevent plagiarism, which is a big issue nowadays. What citation style to use for business?...

Digital Marketing Agency – Hire Them When You See These 12 Signs

  Wondering why your digital marketing strategies are failing? Why are you not getting the expected ROI? Well, it’s a sign that it’s high time you hired a digital marketing agency. You should reevaluate your decisions and rely on professionals. However, you might...

How SEO Optimization Helps Online Businesses Thrive in Today’s Market

Businesses have long understood the importance of search engine optimization (SEO) in order to reach more potential customers. By optimizing your website for visibility on search engines, you can reach more people who are looking for your products or services. In a...

Top Content Writing Tips That Will Make Your Work Easier

  There are several elements that make a great website. The most important ones include aesthetics, design, and of course its content. These are the things that attract more viewers and keep them engaged. Now, even though at first glance many would think that...

6 Content Marketing Tips For Financial Advisors

  Integrity and authority are considered top factors that separate mediocre practitioners from exceptional ones in the finance world. Like any industry in the digital age, engagement and interactions are slowly moving towards a more technologically infused way....

5 Things You Want from Your SEO Agency or Freelancer

  You can use a freelancer if you need SEO for your law firm’s website, or else you can hire an agency. You might also think about hiring a full-time SEO specialist who can work for your law firm exclusively. If you do that, you’ll need to pay them a competitive...

How to Successfully Enhance Your Employee Marketing

  It’s not always an easy mission to align the workforce with business objectives but if you want your company to flourish, you must put in the effort. One of the best ways that businesses can meet their goals is to do everything possible to provide a superior...

Read more articles about business.

The Power of Social Media to Help Employers with Recruiting Efforts

The Power of Social Media to Help Employers with Recruiting Efforts

Social media is often seen as something only meant for leisurely activities and keeping up with old friends. In reality, however, this could not be further from the truth. Social media platforms have become intertwined with advertising, recruitment and many other...

Which Citation Style Is Better to Use for Marketing

Which Citation Style Is Better to Use for Marketing

You may have heard that citations have a huge role when writing. A proper citation style is a mandatory use in order to get the result you want. It is also something that can prevent plagiarism, which is a big issue nowadays. What citation style to use for business?...

Most Experts Agree You Will Need These 7 Tools for Your Business

Most Experts Agree You Will Need These 7 Tools for Your Business

Starting a business is no easy task. There are so many things to think about – from the initial planning stages to the day-to-day tasks of running the company. It can be tough to know where to start, but one thing you definitely need is the right tools for the job. In...

4 Best Social Media Practices For Small Businesses

4 Best Social Media Practices For Small Businesses

  Social media can be the key to unlocking unlimited opportunities for your small business. In the current digital era having a social media presence is vital for your business thanks to its strong visual appeal, informative nature, and the potential to trigger...

Share This