A good design is a common thing in the digital world. Unfortunately, some entrepreneurs think that a good logo and website design is something to look at and not worry about. The truth is that a good design can propel your business to new heights. Here are six reasons why:
1. A Good Design Is Memorable
When it comes to branding, having a memorable logo and overall design scheme is key in getting people to think of your company when they need what you offer. Getting a leading-edge motion design can help make your company more memorable. A good designer can help make sure your branding is top-notch.
2. A Good Design Can Increase Conversions
The process of turning your site visitors into actual customers is a full-time job. But, if you have a good design, it can increase your conversion rates and help you grow faster. The way to do that is by creating the right experience for all those who come from Google looking for something specific in your niche.
A recent study showed that as many as 97% of users never scroll past page one on their search engine results pages (SERPs). So how are they supposed to find what they’re looking for? Imagine yourself doing some online shopping at Amazon – would you like having tons of useless information or great product images displayed first? Exactly! You want exactly what marketers call “above the fold” content, i.e., anything important should be visible without scrolling down…and guess what? Design is all about that.
A good design should also include a call to action button which stands out from the rest of your website pages and links, so you can generate more leads by converting them into customers quickly. That’s why it’s crucial to have CTAs above the fold as well – users are usually impatient enough not to bother scrolling down if they don’t see an incentive for doing so right away. And even if they do, you might lose their interest long before reaching this point!
3. A Good Design Is Professional
In this age where new businesses keep opening up in every corner, the competition is slowly becoming more intense. The main reason behind this struggle of every business to survive in such a competitive world is that each offers almost the same product or service as its competitors do, but some companies manage to stand out from amongst their peers. This difference can be seen when you compare these successful businesses with those with similar characteristics. A crucial element that separates them is the design because it has an incredible ability to impact customers’ decisions towards your brand for good or bad reasons.
Design is the first thing customers notice while browsing through your website or social media pages. If your brand lacks professionalism, it immediately gives way to doubt in the minds of potential new customers, which might discourage them from making a purchase decision altogether. It doesn’t matter whether you are selling clothes online or providing any other service because if the design isn’t impressive enough, people will assume that there must be something wrong with what you are offering. Therefore just having good content won’t help unless it’s presented attractively so that viewers can enjoy reading through and gain interest quickly without spending much time surfing your site for the information they need.
4. A Good Design Is Easy To Navigate
People hate getting lost on websites. If users can’t find their way around your website, they will quickly get frustrated and move on to the next company that offers what you do. A well-designed site ensures that people can easily find all of your products or services with ease.
The more time potential clients spend on your site, the more likely they will buy from you.
5. A Good Design Is Timeless
A good design will never go out of style. While trends come and go, great designs are always in demand. This means that you’ll be able to keep your website looking fresh for years to come without having to update it constantly.
6. A Good Design Is Optimized for Mobile Devices
More and more people view websites on their mobile devices, so your website must be optimized for these devices. With a good design, you can ensure that your website will look great no matter what device it’s being viewed on.
You can leverage the increasing number of smartphone users to boost your profits.
A good design is attractive to potential customers and helps your business grow by increasing conversions, creating brand awareness, and boosting sales. By making sure that you have an effective website that’s well designed, you’ll be able to increase profits for years to come.