8 Benefits Of Marketing AI Technologies

July 28, 2022

Big data matters in marketing. Customer data, such as demographics and shopping patterns, are essential in creating an effective lead generation and marketing strategies.

However, managing big data is the biggest challenge in the digital era. For one, there are stringent laws on customer data capturing, and businesses face cybersecurity risks that can jeopardize data privacy.

Fortunately, marketing artificial intelligence (AI) technologies are now available, leveraging customer data and related tech concepts, such as data analytics, natural language processing, deep machine learning, and secure data access.

Learn the benefits of marketing AI technologies below.



1. Automate Marketing Processes

Automation technology minimizes human intervention. This technology involves programming machines and computers, equipping them with predetermination criteria and the ability to decipher subprocess relationships.

The types of AI that apply in marketing technology include stand-alone and integrated automation apps and stand-alone and integrated machine learning apps. These apps can help in automating marketing processes, such as the following:

  • Automating email and chat messages
  • Customer services, like chatbots that can recognize when to transfer a chat conversation to a live representative
  • Recommendation engines of e-commerce platforms and other online platforms with search engines


2. Personalize Marketing Content

Marketing leaders must deliver the right message at the perfect timing. And that’s when marketing AI technologies can help through natural language processing, natural language understanding, and natural language generation. These AI technologies can help marketing teams quickly create personalized content to promote a consistent brand voice and meet consumer needs and demands.

Natural language processing (NLP) enables computers to understand spoken words and texts as humans do. By tracking website activities, this technology understands what online users want to read. For instance, NLP tracking algorithms can help identify which parts of content users highlight and scroll the most. NLP also determines what content users read or spend most of their time on.


3. Improve User Experience

When customers experience convenience, satisfaction, and happiness dealing with your brand, you can expect ripple effects in your business. For this reason, user experience is a priority across all marketing tactics. For instance, content marketing considers user experience to reflect overall customer satisfaction regarding content consumption.

Here’s how AI marketing technologies can help improve the user experience:

• Create Buyer Personas

Companies can use content and data intelligence platforms to know the customer personas reading their content. This step enables marketers to create specific and relevant content to deliver the best user experience.

• Audience Segmentation

Audience segmentation divides the audience into smaller groups for marketing research purposes. AI algorithms allow marketers to segment prospects according to their common characteristics, such as demographics and shopping behaviors.

• Find Keywords Based On User Intent

Marketing AI technologies like NLP can help customers get the information they need through search results. NLP research can help them find relevant keywords depending on user intent. It helps deliver the most relevant and helpful search results, improving user experience and overall brand experience.


4. Generate More Multi-Funnel Leads

Multi-funnel leads are prospects that come in different sales funnel stages, such as the top, middle, and bottom of the funnel. Generating multi-funnel leads is essential because it can significantly increase business revenues.

Marketing AI technologies can help generate more multi-funnel leads by determining where leads are in the buyer’s journey.

• Top-Of-Funnel Marketing

For instance, using AI technologies for top-of-funnel marketing can help marketers quickly spread brand awareness, generating leads that can become potential customers using AI and machine learning (ML) algorithms.

• Middle-Of-Funnel Marketing

In the middle of the funnel, marketers can use AI technologies to help marketers establish good relationships with already captured leads. Marketing specialists can distribute content, aligning their products and services with the prospect’s needs. Moreover, AI can help marketers understand the leads’ buying readiness, bringing them closer to the purchasing stage.

• Bottom-Of-Funnel Marketing

The bottom of the funnel is the part of the sales funnel where brands can convert leads into paying customers. Marketing AI technologies can make bottom-of-funnel marketing more successful, such as automatically generating promo offers for new customers.


5. Increase Marketing Campaign ROI

Using AI in marketing efforts can help teams gain higher returns on investment (ROI). It enhances and optimizes customer interaction by helping marketers create personalized content and optimize message delivery and timing. Moreover, AI marketing technologies can measure the impact of customer interactions to execute marketing campaigns more effectively.


6. Perform More Accurate Market Research


Companies can use AI marketing technologies to gather insights from data centers and market research.

Market research combines consumer behavior, economic trends, and other related elements to enhance and validate your business idea. AI technologies can help marketers understand their consumer base through market research, reducing business risks.


7. Improve Ad Targeting

AI captures the website activities of online users, which is helpful in ad targeting. Online users regularly search for a product on search engines. On their next visit, they’re surprised to see products related to what they’re searching for in the sidebar. This technology is ad-targeting AI.

With ad-targeting, AI measures the performance of ads and uses the data to serve the advertisements shown to maximize conversion, eliminating guesswork. AI technologies can help with creating more effective and profitable targeted ads.


8. Promote Better Pricing To Attract More Customers

Businesses that provide dynamic pricing tend to have higher sales. Customers always search for discounts to get great value for their hard-earned money. Hence, they search online and choose the seller that can offer the same product at the lowest price and best terms.

Machine learning can help promote dynamic pricing. ML works by sending discount offers only to leads who need the product and are bound to make a purchase. Furthermore, ML can help businesses send discounts to different customers. This capability can help marketers test several promotions simultaneously to determine the most effective ones and attract more customers.



Artificial intelligence marketing technologies provide many benefits to both business-to-consumer (B2C) and business-to-business (B2B) companies. These technologies enable marketing managers to plan and implement campaigns quickly with high accuracy, relevance, and security. As a result, brands can quickly boost their authority, good image, traffic, leads, and sales.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Do You Know The Upsides of Using SVG Vector Images?

Yes, SVG is one of the best picture formats that can be used to display graphics on websites. Gone are the days when blurred images were a cause of the non-catchy look of the websites.     SVGs will make this issue dead and it is one of the best ways to make...

Why Security Matters for Your Business: Protecting Your Assets and Reputation

Security is a critical aspect of any business, regardless of its size or industry. With the increasing reliance on technology and the internet, businesses face a growing number of security threats that can have a significant impact on their operations and reputation....

Why WordPress Reigns Supreme in Web Development

While there is a massive list of website builders and web development tools, WordPress has become one of the most popular options for beginners and professionals. With WordPress holding an impressive 62% market share among content management systems, it is the obvious...

The Top Advantages of the PDF File Format

The Portable Document Format or PDF file format is used to display the documents in electronic form and it is essential for saving documents. These PDF file formats are independent of the operating system, hardware, or software you are going to use to view these...

Demystifying Charts: A Beginner’s Guide To Understanding the Basics

In our technologically driven era, the use of charts and graphical representations has become an integral part of data conveyance. We encounter them in our day-to-day activities, from financial reports at our workplaces to trending topics on social media. But how much...

How to Revamp Your Content Strategy to Keep Pace With the AI Trend 

Artificial Intelligence has emerged as a game-changer in the digital marketing landscape. When tools like ChatGPT and Google Bard first hit the market in 2022, content creation seemed to become a breeze. Writers apparently were on the brink of becoming redundant....

Eco-Friendly Initiatives: How Businesses Can Lead the Way to a Greener Future

As climate change accelerates and natural resources become scarcer, businesses are at the forefront of a pivotal movement toward a greener, more sustainable future. This shift is primarily driven by regulatory mandates and an increasingly eco-conscious consumer base...

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

Read more articles about business.

The Top Advantages of the PDF File Format

The Top Advantages of the PDF File Format

The Portable Document Format or PDF file format is used to display the documents in electronic form and it is essential for saving documents. These PDF file formats are independent of the operating system, hardware, or software you are going to use to view these...

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

Share This