How to Attract Potential Clients to Your Real Estate Site

February 21, 2021

In 2021, for the majority of businesses, increased website traffic is going to directly correlate to increases in revenue and vice versa. You could say that all businesses, in some way, have an online element. Whether it’s making a purchase through a website, gaining knowledge about a product or service by reading a blog, or getting directions to the business premises by using Google maps – there is almost always some connection to the internet.

This is no different for the real estate industry. Recent real estate research in the United States reveals that there are currently over 2 million real estate agents in the US and that approximately 73% of them use Facebook to do their work. Those in the market for buying and renting homes now first identify options online before they view them in person. If they are renting (even buying) in another region or country, they will most likely go through the entire process online. More traffic to your website, therefore, increases your chances of making sales and rentals, making website traffic directly linked to revenue. This is provided that your website and digital marketing efforts are aligned.

For those of you with a real estate website, or are in real estate marketing, this article is for you. Below we will discuss some of the fundamentals of attracting potential clients to your real estate site.

Another important thing that could help you retain more clients is showcasing your license. Not only does it demonstrate your commitment to your career, but it also helps you to gain the trust of potential clients. It’s important to note that real estate licensing laws can differ from state to state, so it’s vital you check the rules where you live. For example, if you live in San Jose, it makes much more sense to take your real estate license in San Jose than New York. Completing the course will show ambition and prove your knowledge. With hard work and dedication, your client list will be getting longer than ever!”

real estate marketing

 

First Things First

As we have already discussed, people first find housing options for the locations that they are interested in online. As we also know, people spend a lot of time online these days consuming information, and consequently, it does not take long at all (a few seconds in fact) for a website user to feel bored or that they can’t find the information they need and will leave your site. When someone visits your website briefly and then leaves and never returns, this is called bouncing. You do not want to have a high bounce rate.

A high bounce rate could mean that your website is not appealing, there is a problem with your website (they are unable to take the desired action or it’s loading too slowly – common for real estate sites due to a large number of images), or they are not interested in your product.

These are all important sources of information as they guide you in what action to take next. For example, if people are not interested in your product but are visiting your site, it could mean that your digital marketing campaigns are targeting the wrong people, or that your copy is misleading.

The first thing to understand and get right is not getting more people to your site, but setting up a great website. Getting more clients to visit a website that isn’t useful or interesting to them is only going to result in a high bounce rate and a waste of money and time. There are some WordPress themes specially designed for real estate agents. People build entire businesses and careers around UX and Web Design, so it’s worth outsourcing this to someone with the relevant expertise. Your website must be designed to support your marketing campaigns and serve as the endpoint for your potential clients in their search for a house.

real estate marketing

 

Use Paid Ads

Now that you have a rock-solid website you can start focusing on trafficking people to it. Facebook has 2.8 billion users and offers paid advertising space. This is a great option for real estate businesses, as you can target people based on their location, demographics, interests, and search history. On top of this, you will only be charged when someone clicks on your ad (this is called Pay-Per-Click or PPC advertising), which means that you can monitor and control how much you spend on advertising. Facebook also owns Instagram, so you choose to show your ads on there too, which is a great place to showcase your best real estate images.

Another way that you can attract potential clients to your site is by targeting people who search for houses in your area, using Google ads ( this is called Paid Search advertising). Not only is this a great way to target people when they search for properties, but it’s a viable way to compete with big real estate platforms that invest heavily into SEO. A citations audit is also an affordable way to improve your local SEO. These strategies can significantly boost the visibility and traffic to real estate investor websites, providing an edge in the market.

Whether you know exactly who your target market is, or if you simply target people by their location, the tips above are great ways to traffic people to your real estate website. Making use of these tools online is a sure way to get more website visits, but remember, first make sure your website is up to scratch.

0 Comments

Submit a Comment

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Real Estate.

Top 10 Most Successful Businesses to Start in 2025

Starting a business is a big step, but it’s also an exciting chance to jump into something new and rewarding. In 2025, some businesses stand out, promising not only solid profits but also steady growth. When it comes to the most profitable business ideas - the key is...

Effective Strategies for Success in Affiliate Marketing

Today, affiliate marketing is recognized as a highly effective Internet advertising model, according to which companies sell products via affiliates who promote certain goods in their communities and receive the desired profit for every sale.     Brands that...

Getting Your Brand Out There: Tips to Stand Out from the Crowd

Creating a distinctive brand presence is no easy feat. Every niche is saturated, and consumers are bombarded with thousands of messages daily. In such a landscape, how can your brand cut through the noise? The secret lies in not just having a unique product or...

How Real-Time Inventory Management Improves Order Processing in B2B E-commerce for the Automation Industry?

Real-time inventory management plays a vital role in B2B e-commerce, particularly within the automation industry. It maintains accurate stock levels, accelerating order processing. Implementing this system allows companies to enhance supply chain operations and boost...

4 Essential Tips for New Small Business Owners to Avoid Common Liability Risks

Starting a new business is exciting! You're turning your passion into reality. But with the thrill of entrepreneurship comes responsibility. One of the most important things is protecting your business from eventual losses.     Tragic events can occur, and...

Project Management: Key Methodologies and Best Practices

Project management is among the top skills in modern business. Be it small initiatives or large projects, effective planning, execution, and closure are crucial to achieving strategic objectives. Projects are becoming increasingly complex across industries, and...

What to Expect From a Day in The ER in The US

A shift in the Emergency Room (ER) is a unique experience. So much can happen in minutes, let alone across the shift. If you're curious about what it's like, read on to find out how workers spend a day in the ER.     The Calm Before The Storm   Every ER...

The Importance of Personal Development Courses for Self-Growth

Personal development is any activity enhancing an individual's knowledge, skills, happiness, or well-being. Investing in personal development can provide immense benefits in both professional and personal contexts. Structured courses offer valuable frameworks for...

Read more articles about business.

What to Expect From a Day in The ER in The US

What to Expect From a Day in The ER in The US

A shift in the Emergency Room (ER) is a unique experience. So much can happen in minutes, let alone across the shift. If you're curious about what it's like, read on to find out how workers spend a day in the ER.     The Calm Before The Storm   Every ER...

The Importance of Personal Development Courses for Self-Growth

The Importance of Personal Development Courses for Self-Growth

Personal development is any activity enhancing an individual's knowledge, skills, happiness, or well-being. Investing in personal development can provide immense benefits in both professional and personal contexts. Structured courses offer valuable frameworks for...

How to Rent a Phone Number for Receiving SMS in the USA

How to Rent a Phone Number for Receiving SMS in the USA

In today’s society inclusion of a US phone number can greatly improve your ability to communicate with others. It is very useful if you are a small business owner starting a business in the USA, an international student needing a local phone number, a digital nomad...

Embroidery Design Optimization Guide For Search Engines

Embroidery Design Optimization Guide For Search Engines

This is probably one of the best decisions if you have decided to rank your embroidery design website on search engines. If you are able to get a suitable ranking on Google and other search engines, SEO can help your digitizing business in many ways. It will not only...

The Varied United States Locations For Corporate Retreats

The Varied United States Locations For Corporate Retreats

A corporate retreat is the ideal opportunity to reward your team with a break. Whether the year has been pretty easy with massive profits and new clients, or it's been a little challenging and stressful, time away can really help. Your employees get to socialize and...

Share This