SEO is an ever-changing field. You need to stay up to date with the latest trends and best practices to maximize your search engine traffic. Search Engine Optimization helps you rank higher on search engines like Google and Bing by optimizing your website for keywords and phrases. If you don’t know where to start, you need to look for a good company that can help you with the latest SEO trends.
Hire an SEO Company to Make the Most of the Latest SEO Trends
If you don’t have the time or resources to do your research on these trends, then let a professional company handle it for you. A good SEO company has years of experience working with clients in various industries. They know exactly how to ensure that your website ranks highly by Google. Choose an SEO company that is highly recommended and has a decent track record. The company must have helped many businesses and increased their traffic and sales through their latest SEO trends and strategies. Look for extras. An ideal SEO company must offer additional services like PPC management, social media marketing, and content creation services.
It’s also a good practice to hire an SEO company close to you. Thus, research all the SEO companies in the area if you have your business or office in Orlando, Florida. When you’re looking for a local SEO company in Orlando, Florida, you want to make sure that they are not going to disappear when things get tough. You also want to be able to contact them easily and know that they are physically located close to you. A local Orlando SEO company will also be aware of the local market and customers’ trends and how to perform better than your competition.
Not only that, if you choose an SEO company in Orlando, you can do some background checks on the company itself. It will help ensure that they have been vetted by other local businesses in the past and are trustworthy. The office appearance and staff can also be checked out as well by visiting the office personally.
Below are a few significant SEO trends that will affect businesses in 2022. If you want to know more about the latest trends, keep reading:
Voice Search and Voice Assistants Optimization
Voice search and voice assistants are becoming more popular every year, and it’s no surprise because:
- Voice is a natural way to interact with your website.
- It’s easier than typing since you can speak commands out loud without remembering them or typing them into a keyboard.
- It uses the human brain’s ability to process language much faster than any other input form, like typing.
They only understand what you say. There are many ways Google interprets those words as different queries instead of just one search query. That’s why using specific keywords in your query helps Google understand what kind of content lives on each page. For example, if you want to have burgers speak ‘best burgers,’ Google will bring up only those pages with relevant content.
Video Content Optimization
Video content optimization or video marketing is one of the best ways to boost your search rankings. Video content is more engaging than text. It’s easier to consume and more shareable, which means more views, social media shares, and links to your website. And since it’s visual, search engines have an easier time indexing it than traditional text-based content.
The use of video content optimization or video marketing has considerably enhanced businesses. According to Wyzowl, 86% of businesses are using video as a marketing tool for their businesses. Also, a large portion of business owners (92%) consider video marketing a very important tool for their business.
Local SEO is an important part of your company’s online presence, and it’s one that many small businesses tend to overlook. Local SEO means optimizing your website for search engines based on local search terms, so when someone searches for “electrician in Orlando,” your business comes up rather than another one in Los Angeles or New York City. Local SEO enables you to reach more customers by giving them what they want: local businesses that can help with their problems immediately.
A survey by Statista states that approximately 21% of users explored search engines to search for local businesses daily. At the same time, the same search numbers increased to 35% if they searched for local businesses several times during a week. On the contrary, only 1% of respondents said that they never search for local businesses online.
These stats mean if you are not optimizing your business for local SEO, you are missing out on potential customers looking specifically for nearby services like yours.
User-Generated Content Optimization
The digital marketing landscape is constantly shifting, and it’s important to stay on top of the latest trends. In 2022, user-generated content optimization will majorly affect your search ranking strategy. UGC creates content posted by users instead of marketers or company employees. Such content is more likely to get shared and found in search results because it comes directly from people other than marketers or company employees. In addition, it makes them much more trustworthy and relevant than official sources like blogs and websites.
- Whether your website has been updated recently
- How many backlinks point to your website from other sites on the web
Intent-based SEO is a new term that refers to optimizing your content for the keywords people are typing into search engines. It’s about creating better answers to people’s questions rather than just optimizing for what’s popular.
You can do this by:
- Analyzing search data to determine which topics and phrases are most likely to be searched in the future. It can help you decide how much time should be spent on each topic during content creation.
- Helping users connect with more relevant information based on their intent.
Core Web Vitals
There are several core web vitals that you need to consider as part of your SEO strategy. These tools include:
- Google Analytics
- Google Search Console (formerly known as Webmaster Tools)
- Google AdWords
Because these are essential for your website, it’s important to know how they work and what they can do for your business.
Natural language processing (NLP) search is a common way to search for content using natural language rather than keywords. NLP search can be used for search engines and websites.
The idea behind NLP is that if you want to find something on the internet, type in words you would use if you were talking about it with someone else. Thus, for example, if you’re looking for articles about “how to write,” typing “how to write” into a search engine would probably be more effective than searching for writing tips.
It’s important to note that NLP searches are typically more accurate than keyword searches. Unfortunately, they are also slower because they require a lot of processing power from your computer or device, and all web browsers do not yet support them.
Mobile First Indexing
The number of smartphone subscriptions has crossed over 6 billion and will surge to many hundred million in the next few years. The U.S, China, and India are the countries with the maximum number of smartphone users. It has led to an increase in the number of smartphone searches. As the number of searches conducted through mobile devices increases, Google has changed its search algorithm to prioritize mobile-friendly pages over desktop ones. It means that when you’re building a site for your business, it’s no longer enough to have a website that looks good on laptops and desktops. You also need to ensure that it is optimized for viewing on smartphones and tablets.
Google has announced that by 2022 they will be using only their mobile version of websites as part of their ranking algorithms. As a result, sites built with responsive design or separate versions designed specifically for phone users will increase organic traffic and click-through rates (CTRs).
Local SEO is also gaining visibility this year as more and more users are looking for local businesses online. Intent-based SEO is another big trend we will see this year as people become accustomed to voice search through Google Home devices, Amazon Echos, or other smart home devices. They will expect easier ways to get answers from these devices without having to type every single word into them before getting any results back.
The list of the above SEO trends will surely be helpful for you to stay ahead of the curve and make your site a go-to resource for users. Remember, these trends are changing fast, so it’s important to stay on your toes to keep up with them.