In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares. Expressing percentages in fractions helps in a clear...
Marketing has come a long way over the years, with a mass approach giving way to personalization and informed decisions overriding guesswork. Right now, you have no excuse for not understanding customer expectations, even as a young startup. With the availability of...
If you are just getting started in the world of digital marketing, it can be increasingly difficult to understand what skills to learn – and where to start can be equally as confusing. What skills fall under the digital marketing umbrella? And what are the most...
As more and more businesses move to the cloud, cloud analytics is becoming an increasingly popular way to gain insights into your data. But what is cloud analytics, and how can it help your business? Keep reading to find out. What is cloud analytics? Cloud...
If you want your site to rank higher in search engines, you need to know how the search engine works. If you just put up a site and then sit back to watch it go to the top of the lists, you are going to be waiting for a very long time. As a website owner, it’s...
Email Marketing: How to Use Analytics for Better Conversions through Emails Updated January 27th, 2023 If you’re reading this article, it means that you’ve just avoided making a big mistake: launching an email marketing campaign without knowing how and what to analyze...
