Every business and social media influencer hoping to gather a following and build an online reputation knows that “content is king.” And yet, not all content is created the same or has the same value. In today’s day and age, when social media is the most...
To find the perfect formula for a digital marketing campaign, you have to analyze the campaign regularly to see what works and what doesn’t. But what are the KPIs (key performance indicators)? What can show whether you’re hitting your goals? Wise tracking and...
Compassion and kindness can be the true measure of someone’s humanity in a world fraught with challenges and hardships. This burning desire to make a difference urges some to extend their help through charity. And a charity campaign that reaches many can be the...
Digital marketing is a great way to promote your business, but if you’re not doing it correctly, you could be wasting your time and money. In this article, we will discuss some of the most common digital marketing mistakes that businesses make, and how to...
Google has been busy, as always. There are a lot of changes going on in the world of local search, and it can be challenging to stay up to date. This post will cover the latest local search updates from Google. It will also discuss how these updates can impact your...
One cannot question the impact marketing has on a company. It was once a task that was fuelled by creativity and objective thinking. In today’s time, it has evolved into something that needs a scientific approach based on assumptions and past experiences. This...
