The Latest Local Search Updates From Google You Should Know

October 12, 2022

Google has been busy, as always. There are a lot of changes going on in the world of local search, and it can be challenging to stay up to date. This post will cover the latest local search updates from Google. It will also discuss how these updates can impact your business and a few takeaways that you can use to improve your local SEO strategy.

Here is a list of some of the latest updates from Google that you should know about.



The New Map and Local Interface in Search

Earlier, when you searched for a local business on Google Maps, the results used to appear below the map. However, this has changed with the latest updates. Now, the results will appear on the left and not at the bottom of the map.

With the new map and local interface, Google has made it easier to find your nearby locations. The map is larger and more prominent, with a search bar at the top. This makes it easier to find local businesses because the map takes up more of the screen than before.

It’s essential to keep an eye on changes to Google Maps because they can affect the number of people who find your business through the service. Always ensure your business listing is up to date so you don’t confuse customers and lose sales.


Editing Business Listing

If you’re a business owner, you may have noticed that your Google Business Profile has been updated. Previously, you could not change your listing information from the search query in the Google Business Profile. You had to do that by going to the directory and changing it. The change to Google’s interface allows for direct editing within the search.

Business owners can search for their business on Google while signing into GBP to pull up a dashboard where they can quickly edit their profile. With the new inline dashboard, business owners can see who’s visited their listings, check performance indicators, and access other information.


New Features in Google Maps Live View

Google’s Live View feature shows real-world directions in a mini-map at the bottom of your device’s screen. However, this three-year-old Google maps feature is getting some updates now.

Besides the usual navigation functions, the Live View will now also allow you to search for anything in your immediate vicinity. For example, while navigating a street on foot, the app will show you the nearest ATM within your phone’s camera view if you search for an ATM nearby.


Neighborhood Vibe

Google Maps will now show you what the vibe is like in a neighborhood before you visit. Google will use AI combined with the information submitted by users to facilitate this feature. It will show any helpful image or other content uploaded by anyone in the neighborhood when you search for something.

With this update, businesses can find out the latest trends in their local areas and build a relevant strategy to attract more and more consumers. For instance, suppose you own a fashion store in Metairie, Louisiana. You can check the neighborhood vibe to see what clothes are in fashion and what the people of Metairie enjoy wearing and click photos of them. This will give you insight into the latest fashion.

You can then collaborate with a local Metairie SEO company and develop SEO-optimized content relevant to fashion keywords. You can include images of the clothing range you have that is relevant to the latest fashion, and your SEO partner will help optimize it. By working with the Metairie SEO company, you can ensure that your business appears top on the list next time any local consumer searches for buying the latest fashion clothing.


Expertise, Authority, and Trust

Google wants business owners to focus on expertise, authority, and trust. This means that you must demonstrate expertise in your field by developing authoritative content about your niche and making readers find you trustworthy. The only way to achieve this is by acquiring inbound links from other authoritative sites.

Google considers it a sign of authority if other sites link to your site, which means you should focus on getting quality backlinks instead of just any backlink. It’s also essential to ensure that your content is unique and valuable so people will want to share it with others.


Search-Intent Relevance


In the past, websites used to focus only on keywords and nothing else. They simply created any content with many keywords and published any generic content to get high rankings on Google. Although this method used to work, Google’s “Helpful Content” algorithm updates in 2022 have rendered it ineffective.

Businesses that practice keyword stuffing now may experience drops in ranking. This can happen if a business fails to answer search-intent questions through its content. To avoid this, you should use contextual relevance. This means that try to answer specific search queries in your content, avoid stuffing your text with too many keywords, and ensure that your page includes related search terms.


GBP Attributes

You can list your business’s hours, payment options, and services on your Google Business Profile. Recent additions include health and safety disclosures and information about nearby restaurants and hotels.

You can list the attributes important to you, such as whether a space is wheelchair accessible, if masks are required, or if a temperature check is necessary. You can also indicate if you accept credit cards and identify if your space is black-owned, veteran-led, or LGBTQ+ friendly.


Pay Attention to These Google Updates if You Have a Local Business

Google’s constantly changing search algorithms affect how well a website ranks, which can be worrisome to business owners. It is essential to stay optimistic because this trend will not slow down anytime soon. Investing in search engine optimization (SEO), search engine marketing (SEM), and Google-approved SEO tools will help you create high-quality website content and boost your web traffic.

Search engine optimization is one of the most critical aspects of digital marketing. It helps you build a strong online presence and increase your website’s organic traffic. The process involves on-page and off-page activities that help Google understand what your site is about. You can also use it to increase the number of people visiting your website from search engines like Bing or Yahoo!



If you run a local business and want to stay up-to-date on what’s new in the world of Google, this article should be helpful. It has covered some significant updates to Maps and local search results that will impact how users find businesses near them. It has also discussed the importance of having a unique GBP attribute for each listing, which can help boost visibility. The bottom line is that there are plenty of opportunities for local businesses who want more traffic—and these changes make it easier than ever!


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Niche Edits and Guest Posts: What Are the Differences?

As SEO has evolved, businesses have found different ways to acquire backlinks that help their websites rank higher. In addition to cold outreach, niche edits and guest posting remain some of the most common strategies for doing this. While both strategies achieve the...

Leveling up your branding Strategy – The Key to Outdoor Marketing

In the fiercely competitive realm of outdoor and adventure marketing, carving out a unique and compelling brand identity is crucial. This industry thrives on the spirit of exploration, adventure, and connection with nature, making it essential for brands to craft a...

Local SEO: Boosting Your Plumbing Business in Local Searches

Put yourself in the shoes of a homeowner dealing with a persistent leak. See, you’ve tried every DIY trick in the book, yet to no avail, prompting you to look for a plumbing service. Eventually, you’re down to two options: one serving clients in multiple states and...

Boosting Employee Engagement in 2024

With the way things are In today's business landscape, it is now than never for organizations to make use of all they have to improve their employee morale and make it their top priority.   By Making it their top priority, there will be a boost in employees'...

Visual Storytelling: Using Photography to Market Your Business

In an increasingly visual world, photography has become a powerful tool for businesses to connect with customers and share their brand stories. Compelling, high-quality images grab attention on social media, websites, ads, and other marketing materials. Beyond...

In the AI world, White Label Services Can Help You

Whilst artificial intelligence has the potential to do certain tasks, nothing can beat working closely with real humans, humans who care about you and your business. DigitalWhiteLabels.Com works with a wide range of clients globally, bringing them real results that...

Navigating the Perils of Poor Data Quality: A Business Guide

The Stakes of Data Quality in Business   In the digital era, the quality of data a business harnesses is pivotal. Poor data quality transcends being a mere inconvenience; it embodies a significant risk to a business's strategy, operations, and reputation. This...

6 Reasons Why You Need to Use Shipping Boxes in 2023

E-commerce is taking over. These days, more and more people prefer shopping online instead of going to the store. It's just so much more convenient to shop from the comfort of your own home. With just a tap on your phone or a click on your computer, you can order...

Read more articles about business.

Navigating the Perils of Poor Data Quality: A Business Guide

Navigating the Perils of Poor Data Quality: A Business Guide

The Stakes of Data Quality in Business   In the digital era, the quality of data a business harnesses is pivotal. Poor data quality transcends being a mere inconvenience; it embodies a significant risk to a business's strategy, operations, and reputation. This...

Harnessing Technology for Authentic Brand Stories

Harnessing Technology for Authentic Brand Stories

Whether you like it or not, the world has become more and more digital. It’s true in almost every aspect of life, including shopping. In fact, for the first time, ecommerce retail exceeded one trillion in sales in the US last year. Let’s admit it: buying online is way...

Sizing up Business Expansion: A Comparative Look at KSA and UAE

Sizing up Business Expansion: A Comparative Look at KSA and UAE

Navigating the business seas between KSA and UAE can feel like a tightrope walk. You're caught between two economic powerhouses, each with its own allure. You've got questions - which offers greater growth? Where are the hurdles fewer?     We'll dissect each...

6 LinkedIn Lead Generation Tips for Your Business

6 LinkedIn Lead Generation Tips for Your Business

Some people think LinkedIn is just a social media platform to seek job opportunities or post updates about their professional lives. This could not be further from the truth.   Since its inception, LinkedIn has rapidly grown to become one of the most valuable...

Nature of Business: Definitions and Examples

Nature of Business: Definitions and Examples

Welcome to the exciting world of business! In this journey, we're going to explore what business really means. It's not just about profits and offices; it's a vibrant landscape where ideas take shape, needs are met, and dreams are realized. At its core, the nature of...

Share This