5 Common Cybersecurity Threats For B2B Marketers

June 21, 2022

 

As a B2B marketer, you may think that cybersecurity is something only your company’s technical IT department has to worry about. However, that’s not the case. Everyone in the company should be concerned and responsible when talking about cybersecurity.

Cybersecurity is a set of practices that help businesses and organizations protect their valuable data and resources from threats and cyberattacks. Unfortunately, such cases continue to grow every day, and they can force some business organizations to shut down permanently.

That is why everyone in the company, even a B2B marketer like you, should be concerned about your organization’s cybersecurity practices and implementation. Otherwise, it’ll be easy for cybercriminals to penetrate your systems without a hassle.

So, if you need an extra layer of protection against potent cybersecurity threats, you may consider outsourcing a team of professional IT experts. Sounds new? You may visit cpcyber.com/soc-outsourcing/ and other similar services to learn more about the effects of IT outsourcing in your organization.

But before anything else, it’s essential to understand cybersecurity threats. These malicious attacks aim to access sensitive data, damage information and disrupt operations, and they occur in many types. Here are the most common cybersecurity threats from the perspective of a B2B marketer:

 

1. Malware Attacks

Cybercriminals use different methods to get malware into their victims’ systems, usually through social engineering. A good example would be encouraging users to click or open something, such as links or attachments.

In some cases, malware may use the vulnerabilities in your browsers to install themselves without your knowledge or permission.

Once they’re in, cybercriminals can monitor your activities, retrieve sensitive personal data, and penetrate other devices within the network.

Different types of malware attacks include:

  • Trojan: This is a malicious code that poses as a legitimate source to take control of your computer. It may look harmless but can damage, steal, or disrupt your data or network.
  • Ransomware: This is one of the most common malware attacks that cybercriminals use to draw tons of money from you. Attackers use this to encrypt your files in a password-protected location. Then, they’ll demand a ransom in exchange for a key you’ll need to access your data.
  • Wiper Malware: This type of malware is focused on destroying networks and data. It’s also used to keep the attacker hidden through various political messages.
  • Spyware: It’s malware software that retrieves data and forwards the information to the perpetrator without your knowledge and permission. Also, attackers use data provided by spyware to earn profits.
  • Fileless Malware: Unlike others, this type of malware doesn’t require software installation to function. Instead, it makes internal files editable to gain access. That is why it’s harder to detect and looks more legitimate.

All these can significantly damage your business data. So, to avoid such unfortunate events, ensure you upgrade your systems and equip them with the latest security features to guarantee optimum protection against cybercriminals.

 

2. Social Engineering Attacks

Social engineering attacks are psychological attacks that manipulate users into performing actions that would exploit their sensitive information, such as bank accounts, passwords, account numbers, and more.

Here are the most common social engineering attacks cyber criminals use today:

  • Phishing: Cybercriminals imitate credible sources and send fraudulent emails to urge users to perform actions that would divulge their sensitive data. Also, attackers often use phishing attempts to access bank accounts from well-known financial institutions.
  • Malvertising: This is an advertisement controlled by cybercriminals. When a user clicks on a malware ad, malicious code will be installed in their system. It may also occur just by viewing the ad, so you must be very careful.
  • Baiting: Attackers use this by giving false promises to users, such as promoting downloadable content and movies. Once they’re trapped, cybercriminals will have the opportunity to steal their data and other valuable information.
  • Voice Phishing: Also known as vishing, voice phishing defrauds users through phone calls and entices them to exploit sensitive data.
  • Whaling: This social engineering attack targets high-profile individuals (whales), such as CEOs and CFOs. Cybercriminals use this to trick their victims and disclose highly sensitive information from top-of-the-rank employees.

 

3. Advanced Persistent Threats (APT)

APTs are highly sophisticated and complex hacking strategies. These allow attackers to remain undetected inside the system for long periods, giving them opportunities to cause potentially destructive disasters.

Since it’s highly advanced, it’s often used to divulge sensitive information from high-profile targets, such as large conglomerates and nation-states.

Here are common indicators of APT:

  • Creation Of Unidentified Accounts: Attackers usually create new accounts and credentials with additional privileges.
  • Unusual Activities: Attackers work in patterns when they’re inside the system. For example, after creating an account, they’ll leave it for a while before being active again. If you’re sensing such abnormal activities in your system, they’re already in.
  • Backdoor Malware: This allows cybercriminals to stay and remain undetected for long periods.
  • Unusual Data Files: If you find some unnecessary bundles of files within your network, APT attackers are already inside, expediting the exfiltration process.

 

4. Distributed Denial Of Service (DDoS)

 

The main goal of DDoS is to allow attackers to use multiple devices and networks and launch a coordinated attack on a specific system. Also, it’s often used with other cybersecurity threats to cause a denial of service and create confusion while cybercriminals steal your information.

Here are other methods to carry out DDoS attacks:

  • Botnets: These are systems infected with malware where hackers are in control. They use these bots to launch DDoS attacks at a catastrophic scale.
  • Smurf Attack: This sends an echo request called Internet Control Message Protocol to the IP addresses of the victims. These requests come from fake IP addresses to trick many users at the same time.
  • TCP SYN Flood Attack: This causes a flood of requests to the system, causing the system to break down and time out. As a result, even credible users won’t be able to access or enter the network.

 

5. Man-In-The-Middle Attacks

These are attacks where someone positions themselves in the middle between you and the application you’re using. They could be eavesdropping on your conversation or impersonating both of you to steal information, such as account details, credit card numbers, Social Security credentials, etc.

Some examples of MITM attacks include:

  • Session Hijacking: It happens when the attacker hijacks the session between you and a server.
  • Replay Attack: This occurs when the attacker eavesdrops on your communication with a server. Then, they’ll use your messages and communicate with the server while pretending to be you.

 

Final Words

These are all the cybersecurity threats you must know and understand as a B2B marketer to collaborate effectively with your company’s IT department. As you can see, most attacks happen due to interaction with fake accounts and messages. Therefore, to protect your company from cyberattacks, ensure not to let your guard down at all times. Never trust any link that you’re unsure of. And remember, when in doubt, throw it out.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Top Email Marketing Tips and Practice

  Email marketing is one of the most influential and powerful tools in a digital marketer’s arsenal. With the correct strategy, you can rake in lucrative business from your contact list. In this article, we talk about the top email marketing tips and practices...

6 Resources You Need To Run A Blog More Successfully

  If you're serious about running a successful blog, there are some key resources you need in order to make it happen. From tools to help with content creation and promotion, to services that will keep your site running smoothly, having the right resources in...

Top 12 URL Shorteners to Use in 2022

  What are URL Shorteners? A URL shortener is a tool or service that lets you create unique, short URLs for redirection to a particular website or webpage. You can identify a shortener link as it mentions the tool's name along with a combination of random...

How To Build A Marketing Technology Stack

Businesses leverage numerous sophisticated digital channels—from social media to email marketing—to reach and engage their target audience. With the right tools, your marketing team can fully utilize these digital channels and bring better results.  Thus, building an...

5 Reasons Why Small Businesses Need Payment Processing

As a small local business, it’s possible that you never felt the need to invest in payment processing. After all, you’ve been successfully using the cash-only approach for years, so why change it now? To help you see the advantages of such a switch, here are some of...

How White Label Solutions Can Boost Your Brand Image

  Starting a business is one thing, but developing it into an established company is another question. Growing your startup to a reputable setup takes time and effort. As your business expands, it always results in unpredictable overheads as you try to meet the...

5 Ways To Level Up Your Martech Stack

A marketing technology (Martech) stack is a combination of tools marketing experts use to develop, manage, execute, and track promotional initiatives. With this technological innovation, companies benefit from making challenging processes easier and measuring the...

How To Create A Marketing Continuity Plan

  Fortunately, more modern businesses are putting their business continuity plan in place to protect their operations from losses. Still, some companies fail to realize its significance and often experience disasters that severely hinder their growth. If you're...

Read more articles about business.

5 Reasons Why Small Businesses Need Payment Processing

5 Reasons Why Small Businesses Need Payment Processing

As a small local business, it’s possible that you never felt the need to invest in payment processing. After all, you’ve been successfully using the cash-only approach for years, so why change it now? To help you see the advantages of such a switch, here are some of...

7 Important Elements of Successful Business Partnerships

7 Important Elements of Successful Business Partnerships

  Did you know that around 80% of all business partnerships fail? If you’ve ever been in a business partner relationship (or any relationship for that matter), you understand the struggles that go into it. No matter how well you work together, there will always...

6 Tips On How To Find The Right Web Hosting Plan

6 Tips On How To Find The Right Web Hosting Plan

Are you in the market for a new web hosting plan? If so, you may be feeling overwhelmed by all of the options available. How do you know which plan is right for you? And more importantly, how do you avoid getting scammed by a shady web host? This blog post will give...

4 Ways To Overcome Business Blind Spots

4 Ways To Overcome Business Blind Spots

  When it comes to business, the most challenging problems to address are those that you can’t see. These are called business blind spots—now you know why you can’t see them. Every business has blind spots. Even the world’s most successful companies experience...

Own A Shop? Try These Innovations To Grow Your Business

Own A Shop? Try These Innovations To Grow Your Business

If you're looking for ways to grow your business, you're in luck. There are many business innovations out there that can help you achieve your goals. In this article, you will read about some business innovations that can help you take your business to the next level....

5 Ways to Improve Your Company

5 Ways to Improve Your Company

  If you’re growing your business and hoping to achieve the kind of success that you set out to accomplish, you may be looking at the way that things are done right now. Is there any room for improvement? There could be. Here are a few ideas to consider if you...

Share This