Content Development in the Age of AI: What You Should and Shouldn’t Do

March 8, 2023


Recently, ChatGPT has been disrupting the world of content development in various ways. With AI-generated content flooding the internet now, it’s becoming very difficult for businesses and brands to get their content ranked on Google and other search engines. 

There are, however, ways to avoid such difficulties, and for that, you need to know what you should and shouldn’t do in the age of content development in the age of artificial intelligence. 



Never Copy-Paste AI Content and Publish It Directly to Your Website

The problem with AI-powered writing tools is that they rely heavily on existing data and content to produce new content from scratch. However, AI lacks creativity, which is why you’ll often find AI-written articles to be plagiarized, as the tool probably took an existing piece of writing and rewrote it according to its convenience. 

Sometimes, you’ll also find that the AI directly copy-pasted something from the source. This usually happens when you ask the tool to fetch historical or statistical data. 

Therefore, never copy-paste AI content and publish it directly to your website. Instead, use the tool for generating content ideas and developing your content structure. We’ll discuss this in detail later. 

Because of how unreliable AI can be when it comes to delivering a hundred percent unique web content like blog posts, many agencies and businesses don’t try AI-powered writing tools for content creation. They know that such AI-written articles can negatively affect their search engine optimization (SEO) rankings and organic traffic growth and have no appeal to their target audience. 

That’s why they rely on top professionals and agencies like Big Pig SEO that provide content development and content marketing services with a humane approach. Services like Big Pig’s SEO and content marketing solutions can help businesses of all types navigate content development in the age of artificial intelligence while also making sure that the brand’s search engine rankings are not affected negatively. 

Not only is this a safe approach in this day and age in terms of SEO, but it’s also effective in the sense that your content is less likely to get flagged for being generated by an AI tool.



Let AI Help You Build Your Content Structure

AI can generate plagiarized content, but that doesn’t mean it can’t help you draw out a proper content outline or structure. 

Simply prompt the AI to generate content according to your specification. You can also ask the tool to directly generate the outline for you. In this case, you can ask the AI about frequently asked questions regarding the topic or keyword, questions people have asked Google related to the topic, variations of the same question, etc. All these points or questions will help you prepare a draft of your content. 

You can then let the AI build on any additional sub-points if you want. Just repeat the same process, but this time, your focus keyword or topic should be specific to the parent point. 



Don’t Trust AI with Historical Facts

While you might think that an AI can easily retrieve historical facts, since the data is there in plain sight on the internet, that’s really not the case. The AI can still fetch you wrong information, which is why you should never trust an AI tool with historical facts. 

In some cases, it can fetch the data accurately. For instance, if you ask the AI when World War I took place, it can give you a straight and easy answer. That’s because the answer to this question is not contested or questioned on the internet. 

However, some historical facts might have different versions or even conflicting information. In such cases, the AI will retrieve information from the sources that are more popular, have more visitors, a higher domain authority score, etc., but it’s not necessary that the information on those sites is going to be true all the time, especially when it comes to conflicting facts.  



Don’t Rely on AI to Fetch Information on Current or Developing Events

As is the case with some historical facts, current or developing events can also have conflicting data or information. For instance, a report on one website predicts that the market value of diamonds will be around $40 billion globally in 2023. However, another site publishes the same report, except their predictions suggest the market value to be around $50 billion. 

When you ask the AI to find the market value of diamonds in 2023, it will have to choose either of the two. In some cases, it might even provide you with a mixed result, meaning it will take some information from one website and some information from another. This isn’t very useful either. 

Besides, most AI tools are never updated at a pace where they can keep up with all the latest developments around the world. Thus, they might not even have the information you’re looking for in the first place.  

As you stick to the tips discussed above, you’ll find it relatively easier to get your content ranked on Google and other search engines. The key is to strike a balance between AI-generated content and ensuring the humane touch to your articles. Once that balance is achieved, you’ll feel more comfortable producing content while even taking help from an AI-powered tool.


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