Content Development in the Age of AI: What You Should and Shouldn’t Do

March 8, 2023


Recently, ChatGPT has been disrupting the world of content development in various ways. With AI-generated content flooding the internet now, it’s becoming very difficult for businesses and brands to get their content ranked on Google and other search engines. 

There are, however, ways to avoid such difficulties, and for that, you need to know what you should and shouldn’t do in the age of content development in the age of artificial intelligence. 



Never Copy-Paste AI Content and Publish It Directly to Your Website

The problem with AI-powered writing tools is that they rely heavily on existing data and content to produce new content from scratch. However, AI lacks creativity, which is why you’ll often find AI-written articles to be plagiarized, as the tool probably took an existing piece of writing and rewrote it according to its convenience. 

Sometimes, you’ll also find that the AI directly copy-pasted something from the source. This usually happens when you ask the tool to fetch historical or statistical data. 

Therefore, never copy-paste AI content and publish it directly to your website. Instead, use the tool for generating content ideas and developing your content structure. We’ll discuss this in detail later. 

Because of how unreliable AI can be when it comes to delivering a hundred percent unique web content like blog posts, many agencies and businesses don’t try AI-powered writing tools for content creation. They know that such AI-written articles can negatively affect their search engine optimization (SEO) rankings and organic traffic growth and have no appeal to their target audience. 

That’s why they rely on top professionals and agencies like Big Pig SEO that provide content development and content marketing services with a humane approach. Services like Big Pig’s SEO and content marketing solutions can help businesses of all types navigate content development in the age of artificial intelligence while also making sure that the brand’s search engine rankings are not affected negatively. 

Not only is this a safe approach in this day and age in terms of SEO, but it’s also effective in the sense that your content is less likely to get flagged for being generated by an AI tool.



Let AI Help You Build Your Content Structure

AI can generate plagiarized content, but that doesn’t mean it can’t help you draw out a proper content outline or structure. 

Simply prompt the AI to generate content according to your specification. You can also ask the tool to directly generate the outline for you. In this case, you can ask the AI about frequently asked questions regarding the topic or keyword, questions people have asked Google related to the topic, variations of the same question, etc. All these points or questions will help you prepare a draft of your content. 

You can then let the AI build on any additional sub-points if you want. Just repeat the same process, but this time, your focus keyword or topic should be specific to the parent point. 



Don’t Trust AI with Historical Facts

While you might think that an AI can easily retrieve historical facts, since the data is there in plain sight on the internet, that’s really not the case. The AI can still fetch you wrong information, which is why you should never trust an AI tool with historical facts. 

In some cases, it can fetch the data accurately. For instance, if you ask the AI when World War I took place, it can give you a straight and easy answer. That’s because the answer to this question is not contested or questioned on the internet. 

However, some historical facts might have different versions or even conflicting information. In such cases, the AI will retrieve information from the sources that are more popular, have more visitors, a higher domain authority score, etc., but it’s not necessary that the information on those sites is going to be true all the time, especially when it comes to conflicting facts.  



Don’t Rely on AI to Fetch Information on Current or Developing Events

As is the case with some historical facts, current or developing events can also have conflicting data or information. For instance, a report on one website predicts that the market value of diamonds will be around $40 billion globally in 2023. However, another site publishes the same report, except their predictions suggest the market value to be around $50 billion. 

When you ask the AI to find the market value of diamonds in 2023, it will have to choose either of the two. In some cases, it might even provide you with a mixed result, meaning it will take some information from one website and some information from another. This isn’t very useful either. 

Besides, most AI tools are never updated at a pace where they can keep up with all the latest developments around the world. Thus, they might not even have the information you’re looking for in the first place.  

As you stick to the tips discussed above, you’ll find it relatively easier to get your content ranked on Google and other search engines. The key is to strike a balance between AI-generated content and ensuring the humane touch to your articles. Once that balance is achieved, you’ll feel more comfortable producing content while even taking help from an AI-powered tool.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

Unlocking the Power of CPA in Marketing: A Beginner’s Guide to Success

In fast-changing online marketing, Cost Per Acquisition (CPA) shows how well ads bring in sales or new customers. Understanding CPA in marketing is vital for new marketers to enhance ads and increase earnings. This guide will teach you the basics of CPA and give you...

Unveiling the Pillars of Sustainable Business Competitive Advantages

A competitive edge is vital for any business seeking long-term success and profits. In today's rapidly evolving marketplace, companies must identify and leverage unique advantages that set them apart from rivals. Sustainable competitive advantages are strengths that...

Amazon Advertising and Bid Optimization: Lessons from the Experts

Amazon advertising has become an essential part of the e-commerce landscape. With millions of shoppers turning to Amazon to search for and purchase products, having a presence on Amazon has become vital for brands and third-party sellers. However, with increasing...

Simple Time Management Tips For Business Owners

  Time management is one of the most critical things for a business to become successful in today's world. In a business environment, business owners do know only time management can ensure success and be competitive. The time calculator assists you in positively...

Optimizing Affiliate Links: A Comprehensive Guide 

  Affiliate marketing can be an appealing option if you're looking to turn your online passion into profit. This model helps you generate income by marketing someone else's products or services. It has become popular, especially in this digital age, where...

PNG to PDF Conversion – Explore Cost-Free Solutions

Methods For Converting PNG to PDF Free of Cost:   Portable Network Graphics is a popular choice for artists, websites, photographs, and more because of its high quality, transparency, and lossless image compression. Several reasons may compel you to convert the...

Evaluating Digital Advertising ROI in E-Commerce Campaigns

Digital marketing advertising usually runs at once on social media and digital media. Most of us are familiar with social media platforms like Facebook, Instagram, Twitter TikTok, etc. Digital marketing can be of different types like Search Engine Marketing(SEM) and...

The Importance of Converting JPG to PDF For Document Preservation

In today's era of digital, preserving important documents has become increasingly important. To ensure the long-term accessibility and perseverance of valuable information, converting JPG files to PDF is the basic step. There are a range of benefits involving reduced...

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This