Regardless of whether you’re just getting started with content marketing or you’ve been using the same strategy for some time, it never hurts to review your content strategy plan and make sure it’s current, inventive, and engaging for your prospects and customers.
The following 7 tips and tactics will assist you in creating an effective content marketing plan.
1. Establish Your Objectives
Understanding the reason why you are producing content is the first step in developing a successful content strategy. Do you use content marketing to build your brand’s credibility and authority? Do you wish to increase the number of sales leads? Or do you desire more visitors to your website?
You must establish some targets after deciding on your objectives. These objectives should be measured so that you can evaluate the effectiveness of your content marketing effort.
2. Identify Your Audience
Knowing your target customers is the foundation of content marketing. If you want to draw a certain demographic, you’ll need to know what those people like and dislike. In addition, you need to figure out what type of content would appeal to your target customers.
Creating a consumer persona can be very helpful when it comes to planning a content strategy. When creating your persona, be sure to include the basic demographics of gender, age, income, and location. It would be beneficial if you additionally take into account factors like the pain points, motivations, and interests of your target audience.
3. Audit Your Existing Content
An audit makes it simple to evaluate your material and provides a clear direction for your content plan. When documenting your current content, you might unearth issues you were unaware of or find duplicate material on your website.
Examine your subjects, material types, channels, and performance. If necessary, update and revise any out-of-date content. Use a good plagiarism checker tool to ensure originality, as well as a grammar checker to make sure your content looks professional – this is especially important if you are not a native English speaker.
4. Decide on Types of Content
When developing your content marketing strategy, keep in mind that not all types of content are equal and that there are various content formats to take into account. Some cost more to produce, while others perform better on specific networks. Blogs, videos, images, infographics, podcasts, and UGC are examples of common content types.
Which types of content you decide to create will also depend on your target audience and the marketing funnel stage.
5. Determine the Best Channels
Did you know that over 50% of customers stop following brands on social media due to irrelevant content? Typically, you want to begin your content marketing strategy on the distribution channels where you already have a loyal following. The audit will help you determine some of the platforms that work best for your content.
For further information, check the statistics of your website to see how people are finding your blog posts. Do they use search to locate you? Or are they coming through social media/email newsletters?
Knowing where your website visitors are coming from and where they prefer to spend their time online will show you where you should concentrate your efforts.
6. Use a Content Calendar
An editorial calendar is essential to your plan. You need a location to organize your content, where you’ll be able to keep track of the subjects, as well as the information you intend to upload and when.
A good content calendar will keep track of each piece of content’s distribution, status, contributors, and performance.
7. Publish Your Content
After the schedule has been defined and the content has been prepared, the next stage is to post and market the content to the channels you selected. It’s best to use a single tool to gain a clear perspective of your publication calendar if you’re promoting on several different channels.
Always remember to repurpose your content into different channels and categories if it’s working well and isn’t related to a particular period or holiday. Do not be reluctant to reshare the same content in various ways.
Creating a content marketing strategy is a continuous cycle, not a one-time activity. As you go, you’ll gain more insight into your target audience, as well as the content types that engage them, and you will make adjustments to your strategy accordingly. But the aforementioned 7 tips should assist you in beginning to draft a content marketing strategy.