How to Create A Winning Law Firm Marketing Strategy

October 19, 2021


There are over 443,000 law firms currently operating in the United States. Making a new law firm successful requires a lot of hard work and a detailed marketing strategy. If you want to attract attention from potential clients, then you have to be willing to market your legal services online. Without an online presence for your law firm, you will have a hard time staying competitive in this industry.

This is why investing in a great website is something you should view as a priority. Once you have a website in place, you will need to shift your focus to driving traffic to this domain. By driving traffic to your website, you can generate more leads for your law firm.

Are you trying to create a winning marketing strategy for your law firm? If so, you need to consider the great tips in this article.


Highlight Your Credibility and Authority


Billions of Google searches are performed on a daily basis. When searching for legal help, most people will use a search engine to find out more about lawyers in their area. As a person looks at the law firms at their disposal, they will seek out information about how much experience and credibility each one has. If you want to show potential clients why your law firm is worth hiring, then you have to be willing to highlight your authority and credibility.

Prominently display the awards you have received is a great way to establish credibility. Another great way to establish credibility is by posting reviews from your past clients. These reviews will show potential clients that you are willing to go the extra mile to help them win their cases.

If you want to be viewed as an authority in the legal field, then you need to post great blog content on your website. The content on your blog should be based on the type of law you practice. Keeping the topics of these blogs limited to the type of law you practice allows you to talk from a position of authority.

Optimizing your blogs with the right keywords and relevant links is also crucial. If you want more information about how to attract the attention of search engines when you post new content, check out this lawyer SEO guide.


Utilize the Power of Landing Pages


There are a number of things you can do to drive traffic to your website. Some legal professionals use only organic methods of website traffic generation. While there are many free ways to improve the traffic to your website, you can also use paid marketing tools like Google AdWords. With pay-per-click campaigns, you can target customers based on their location and the keywords they use to find your website.

The ad copy you write for these campaigns should feature both popular keywords and links to your website. Creating landing pages that coincide with your paid marketing campaigns is a wise move. A landing page is a page on your website designed to provide information about a singular topic.

For instance, if you are running paid marketing campaigns to target car accident victims, creating a landing page that covers personal injury law is imperative. Not only can this provide potential clients with more information about a topic they are interested in, but it also provides you with the opportunity to get contact information from website visitors.


Use Video on Your Website


When people land on your law firm’s website, you need to work on informing and entertaining them. If you are looking for a great way to get your message across to potential clients, then you need to invest in professional-quality videos for your homepage. Websites with videos on them are far more likely to rank on the first page of Google.

With informative and entertaining videos, you also increase the chances that this content gets shared on social media. Before creating videos for your law firm, you need to create a script. With a detailed script, you can keep your message clear and concise.

The last thing you want to do is produce video content that includes rambling monologues and industry jargon. Keeping the language in your videos conversational and easy to understand can help you create a dialogue with your target audience. Working with video marketing professionals is the best way to get the results you are looking for.



Build a Social Media Presence for Your Law Firm


Solely relying on your website to generate leads for your law firm is a bad idea. You need to use all of the online tools at your disposal to reach a wider audience. Popular social media platforms have billions of users, which is why developing a presence on them is so important. The first step in developing your social media presence is figuring out what platforms your target demographic is using.

If you are looking to reach an older demographic, then setting up a profile on Facebook and Instagram. Once you have these profiles in place, you need to start publishing content on a regular basis. The worst mistake newcomers to the world of social media marketing make are waiting weeks on end to make new posts.

Staying fresh in the minds of your followers is only possible if you are making posts a few times a week. These posts should highlight your blog content and provide useful information to people in need of legal services. Monitoring the amount of traffic being generated with the help of certain social media platforms is crucial when trying to figure out where to spend your marketing dollars. Failing to track these metrics can lead to lots of wasteful marketing spending.


Put These Tips to Use


If you want to achieve marketing success, then you have to be willing to work hard to attract attention from modern consumers. By using the tips in this article, you can generate more leads and grow your law firm in no time.


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