How to Level up Your Company With a Digital Transformation Strategy

June 8, 2021

With the rise of technology such as the Internet of Things (IoT) and mobile devices, the world is constantly transforming digitally. Everything is now connected and businesses have to constantly evolve to stay relevant and up to date with trends. One of the most important aspects of this change for businesses is to invest in a powerful digital transformation strategy.

A good digital transformation strategy considers a business’s goals and how to move forward on a transformational mission in a way that makes sense. Businesses must also match their transformation strategy with the right programs to effectively develop the required knowledge and competencies to competently sustain digital leadership. Additionally, employees must become more flexible, and embrace a culture of constant improvement to thrive and grow among all the new challenges that come with this transformation.


level up company


Some of the leading companies in the world have successfully transformed digitally, often with the help of digital transformation consultants. Some examples include:


• Nike

Leading sportswear company Nike wanted to move away from its outdated traditional shopping experience. In recent years, they’ve moved their focus to data analytics, updated their e-commerce strategy and designed stronger digital marketing campaigns.


• Microsoft

In 2014, software giant Microsoft decided to change its strategy to stay up to date with current trends. Its solution was to design a cloud networking system business that is more forward-focused. The company shifted its focus away from traditional software to a cloud system that’s more robust and scalable for both business and personal use.


• Best Buy

In recent years, multinational consumer electronics retailer Best Buy embraced digital marketing, offering consumers customized assistance and recommendations based on digitally gathered data, enhanced delivery times, and a price matching program.


What Exactly Is Digital Transformation?

Digital transformation involves a foundational change in how businesses deliver value to their customers. It can be seen as a method of using digital technologies to create new processes, cultures, and customer experiences to match changing business requirements and market needs.

One of the first steps in transforming digitally is to identify the best technology to update a business’s infrastructure. This can include moving from using manual ways of storing data (such as handwritten logs) to using cloud software to gather, store and manage large sets of data. You might need to look into professional services, like AWS managed cloud services, to guarantee you are making the most of the software. 

Once the infrastructure has been digitized, transforming further into a digital business starts with the identification of business processes that can be optimized and automated.

Both simple procedures and complex processes with many integrations benefit from automation. By prioritizing operational requirements and creating a digital strategy to match those needs, a business can transform its processes to be more streamlined.


Why You Need a Digital Transformation Strategy

A digital transformation strategy can help businesses to understand where they are currently, where they want to be, and how to get there.

Businesses that don’t understand their current processes and operations cannot identify priorities and goals. Businesses also need reliable information to take advantage of opportunities and mitigate risks.

Without these capabilities worked into a business’s processes and culture, its transformation will stall. A strong strategy can help businesses to develop and harness these capabilities effectively.


What Question Can Solve a Digital Transformation Strategy?

When a business wants to create its transformation strategy, it must consider how and where to begin. The key question to ask is: What are the most essential goals a business wants to achieve with its transformation? This can include wanting to improve efficiency, enhance customer service, boost flexibility, or increase profits.

Once these goals are identified, a business can start to plan its strategy from start to finish. The goals will determine which resources are required, which changes are needed, and how to implement new technologies.

How to Level up a Company with a Digital Transformation Strategy


Simply creating a transformation strategy is not enough to take businesses to the next level in their field. There needs to be an effective process for implementing the strategy in place. This may include:


• Identifying goals and desired outcomes

A transformation is about reaching long-term goals. With a clear understanding of where a business is now, it can start looking to the future. Businesses have to consider what their digital transformation demands and goals are and what they hope to achieve.


• Align transformation with business goals

Alignment is the most important step to a successful digital transformation, and it must be supported from the top down. Therefore businesses must outline the right outcomes and ensure that they are fully aligned with the business’s overall path, goals, mission, and planned future.


• Having a good communication plan

Creating an effective strategy requires that businesses understand how to communicate any changes and the value it produces. If they fail to convince customers and internal teams, the strategy won’t work. Therefore, everyone needs to be kept up to date throughout the process and efficient training needs to be offered where needed.


• Creating a Culture of Innovation

A transformation strategy should include a culture of innovation. Internal teams and customers must feel motivated to move forward, accept change and think creatively.


• Mastering risk management

Transforming digitally is all about moving fast and developing operational mindsets and scaling new technologies. However, these very characteristics demand the careful design of risk management and controls around the transformation effort.


• Testing and implementing effective technologies

Whether a business wants to improve its customer experience, drive employee performance, analyze data or achieve innovation, there are technologies designed for every need and goal. Some technologies that can be tested and implemented include:

  • Cloud computing
  • Mobile applications
  • Artificial intelligence
  • Internet of Things (IoT)
  • Augmented and virtual reality
  • Getting expert advice

Businesses that want to ensure they design a successful strategy from start to finish should look into getting the help of digital transformation consultants. These professionals have the skills and knowledge to offer IT strategy consulting that precisely identifies goals, resources, timeframes, and budgets.


Succeeding with a Strong Digital Transformation Strategy

In today’s fast-paced, tech-focused world, the impact of digital transformation is very clear. Established businesses are being disrupted by ever-evolving and advancing technologies. As a result, business owners have to invest in transforming to move forward.

But for businesses that didn’t start out completely digital, automating and redefining processes to enhance operations are often not enough. They must also build efficient experiences for customers and employees. This typically requires businesses to transform traditional structures and processes into digital processes through a strong strategy designed with the help of digital transformation consulting.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

How Websites Drive Targeted Marketing for Businesses

In today's digital age, a strong online presence is indispensable for businesses looking to thrive in a competitive market. A well-designed website is the cornerstone of this digital presence, and it plays a pivotal role in driving targeted marketing strategies. In...

Proven Attorney Marketing Strategies to Elevate Your Practice

In the fiercely competitive legal landscape, strategic marketing is the key to attracting and retaining clients. While your legal expertise is paramount, it's equally crucial to showcase it effectively to stand out. Below, we delve into some highly effective attorney...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

Read more articles about business.

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Offer Landscaping Services? Here’s How To Find New Customers

Offer Landscaping Services? Here’s How To Find New Customers

Attracting new customers to your landscaping business can seem like a daunting task. Yet, it becomes manageable with a strategic approach that combines modern digital marketing techniques and traditional word-of-mouth referrals. This guide provides insights on various...

Share This