How to Create an Effective SEO Strategy in 2022

September 9, 2022

High-quality promotion begins precisely with the analysis of the initial data and the selection of a suitable SEO strategy. This article will discuss what factors influence its choice and how to choose the right SEO strategy in 2022.

 

 

What Is an SEO Strategy for a Website?

SEO strategy is a set of methods of competition and organization of work on search promotion, which is aimed at achieving your goals in the shortest possible time and with minimal effort. The correct choice of strategy at the initial stage of work determines how quickly you will reach the goal and how much resources you will spend on achieving it.

 

Why Is It Necessary to Develop a Website Promotion Strategy?

The specialists of SeoProfy.com, which is an experienced SEO firm, emphasize that in search promotion, there are no universal tools or methods that would help to promote any resource and any subject equally effectively. Forming a strategy includes assessing the site and business, their place in the niche, promotion goals, and solutions that will help achieve these goals. The strategy gives a plan of action and allows you to set and prioritize tasks, as well as also increases the awareness of the team’s work.

At the initial stage of working on a strategy, an SEO specialist or an account manager works closely with the business to maximize its goals. Due to this, the business achieves the goal promptly and with the least expenditure of resources.

 

How to Properly Choose SEO Specialists?

There are the following things to avoid when hiring an SEO specialist:

  • Short-term planning. SEO makes sense if the result is needed in the long term and there is already a demand for the product.
  • Lack of control. It is crucial to choose points during the validity of the contract when the progress of SEO optimization tasks will be checked.
  • Using one standard. SEO specialists should take into account the specifics of your service and choose the necessary SEO promotion strategy based on it.

 

What Factors Influence the Creation of a Strategy?

The choice of strategy depends on several factors:

  • The purpose of the promotion: What is the purpose of the business on the Internet? It can be attracting traffic to the project, working on the company’s image, or lead generation.
  • Features of search results: What is the percentage of aggregators and sites in search results for certain queries?
  • Business size: How do the range and services presented on the site allow the business to compete with those companies that are already represented on the Web?
  • Topic: How does the site meet the requirements of the industry, its customers, and search engine algorithms within this topic?

 

Stages of Building a Strategy

 

Let’s say, we have a medium-sized financial services website. How to determine the right strategy for it? Let’s describe an example of the stages of forming an SEO promotion strategy:

  • Define the goal: What do you want to get as a result of the promotion? As a rule, the goal is determined within the business, for example, an increase in the number of applications for banking products.
  • Analyze the SERP structure: For example, for a request for credit cards, 90% of the SERP is occupied by aggregators, so promotion for such a request will not be successful, it is more efficient to post content that contains this search query on aggregator sites.
  • Carry out a competitiveness analysis: If the authority of the site and the range of products allow you to compete with the search leaders, begin to fight for a place in the search results.
  • Take into account the peculiarities of promotion in financial topics: It is crucial to pay attention to YMYL factors that affect trust and additional information about guarantees and tariffs.

 

Strategy Depending on the Subject of the Site

Each industry needs different accents in promotion, it is impossible to come up with a universal strategy for all topics. Consider the most common topics and what is essential to consider when promoting a site in each of them:

  • E-commerce. When ranking, the search engine gives preference to sites with a large assortment and old sites – the average age of sites in the top is 11.5 years in Google. Also, search algorithms take into account the presence of a business in many regions, the presence of groups on social networks, link parameters, and the number of pages in the index.
  • Real estate. Preference is given to large sites with a large number of pages in the index, a large assortment, traffic from different sources, and link parameters are also taken into account.
  • Since this topic includes YMYL sites, and search engine algorithms, first of all, evaluate the expertise and reliability of the resource. In addition, the size of the site, the number of addresses and phone numbers, callback functionality, the presence of a target action button, and prices for all services, certificates, and reviews are important.
  • The subject also includes YMYL sites, so authoritative resources with information about guarantees and expertise are preferred. It is also important to have a large assortment of offers and tariff descriptions.

 

What Tasks Are Taken into Account When Developing the Chosen Strategy?

Consider a checklist that will allow you to assess whether all tasks are taken into account when developing a strategy:

  • Setting achievable promotion goals;
  • Analysis of competitors;
  • Conducting an SEO audit;
  • Issuing recommendations that will allow the site to meet the requirements of search engines as much as possible;
  • Elimination of technical errors on the site;
  • Collection, clustering, and prioritization of the semantic core;
  • Elaboration of business processes (assortment, customer service);
  • Refinement and creation of content;
  • Increasing the citation of the site;
  • Usability development to improve behavioral factors;
  • Daily monitoring, weekly and monthly analysis of results.

A strategy is not an immutable blueprint. If there are changes in search algorithms or external events that affect the business, the strategy will be quickly adjusted to reflect realities.

 

How to Determine the Effectiveness of an SEO Website Promotion Strategy

To evaluate the effectiveness, you need to regularly monitor changes in search results and conduct analytics. On the site, you need to configure the counters of Google Analytics to collect and analyze statistics. Then you can use these or third-party analytics systems to see changes in traffic, positions, and targeted actions for the site.

 

Conclusions

  • There is no universal tool for promotion, each subject and each site in it is unique, therefore, for promotion, it is necessary to develop an individual strategy.
  • The choice of strategy depends on the purpose of promotion, the characteristics of search results, the size of the business, and the theme of the site.
  • If the SEO strategy depends on the goal of promotion, focus on the desired result: attracting traffic, working with the company’s image, or lead generation.
  • If the SEO promotion strategy depends on the characteristics of search results, be guided by the ratio of sites and aggregators in the search. Promote your site for queries that you can compete with other sites for, and promote through third-party sites for queries that you compete with aggregators for.
  • If your strategy is topic-specific, shape your strategy based on factors that are important to SERP algorithms in your industry.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How To Figure Out Which Type Of Marketing Can Help You The Most?

There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This